For full functionality of this site it is necessary to enable JavaScript. Here are the instructions how to enable JavaScript in your web browser.

Emma Social recap: The Backward Day edition

A roundup of links we loved this week

TGIF! You made it all the way through the week to Backward Day!  In the sprit of doing something in reverse, take a look back at all the best that went down in social the four days that preceded today. 

Best practices
5 great tips for improving your calls to action
Check out the one common denominator that the most engaging emails share
Looking for a 15% lift in your email opens? It could be super simple to get

Emma news
We're thrilled that USA Today is sharing a bit of our company culture with the world
Psst... You're reading the blog of Nashville Tech Council's 2014 Company of the Year
We're growing our sales team, and we'd love for you to help us spread the word!

Fun finds
Google is looking to let advertisers pay your cab fare
Check out the .GIFYS, the first award show for animated GIFs!
See your favorite fonts reimagined as glasses

Our most popular tweet of the week


A favorite from our own feed


Aw shucks, we're blushing. Have a great weekend!


Keep up with us in real time on Twitter, Facebook and Instagram.