Emma City Guide: Austin, TX
If the warm weather is beckoning you to take to the open road, consider visiting Austin, Texas, home to one of Emma's satellite offices. We're proud to power emails for so many local Austin businesses and organizations, helping them stay in touch with locals and visitors alike.
I've visited Austin a handful of times to see family, and with each trip I've focused almost solely on stuffing myself to the gills with breakfast tacos and barbecue. Today, I'm taking a virtual vacation to Austin, and I'm stepping outside my comfort (food) zone to visit some fun Emma customers.
2418 Stratford Dr
After a cup of coffee and okay, probably a breakfast taco or two, I'd head down to Lady Bird Lake (formerly known as Town Lake) and take advantage of Rowing Dock's kayak, paddle boat and stand-up paddle board rentals. Rowing Dock offers summer camps for kids and rowing classes for adults, but I'd probably opt to rent a kayak and wind my way around the lake, taking in the sites before the summer heat really sets in.
315 Congress Ave
Leslie Gandy opened this boutique in 2009 and stocks colorful frocks for any occasion. Leslie does a great job of keeping in touch with customers and fans through email and Facebook, so even if you can't visit the storefront it's easy to have a virtual Dress Shop experience: just pick out a dress online and Leslie will ship it to you.
2nd Street District
Austin's 2nd Street District is populated by more than 50 shops and restaurants, just a block off Cesar Chavez. Their website touts special deals and events, giving visitors an overview of all the sweet deals and delicious dishes (and cocktails!) 2nd Street District has to offer. The site also provides ways to stay in touch over Facebook, Twitter, and of course, email, thanks to a smartly placed signup form for visitors to subscribe to email newsletters.
Plain Ivey Jane
408 W. 2nd St
Clearly I'm in the market for some new summer dresses, and I'm smitten with Plain Ivey Jane. This dress shop in the 2nd Street District offers new designer dresses at a discount. At any given time, you'll find deals on Nicole Miller, Betsey Johnson and Marc by Marc Jacobs, and as owner Sarah Reeves puts it, "It's not the type of store that you fall in love with a dress, then have to save up for it. Instead, you can buy that dress and two others."
301 E. 5th St
After a full day of outdoor fun and shopping, I can't imagine anything more satisfying than a meal at Eddie V's Edgewater Grill. This upscale seafood restaurant is part of the Eddie V's family of restaurants in Texas, Arizona and California, and it's the perfect place to wear a newly acquired dress and enjoy a signature cocktail — like the Blue Bonnet Tea — with my tuna steak dinner. Eddie V's uses Emma to promote special menu offerings and send personalized greetings to customers on special occasions, like wedding anniversaries.
320 E. 6th St
After classing it up at Eddie V's, I'd probably feel inclined to close out my evening at the Alamo Drafthouse, the best place to see a movie and drink a beer at the same time. I'd likely buy a ticket for their Dumb & Dumber Quote-Along and settle in with a Lone Star and a bucket of popcorn. I'd revel in the fact that I'm actually expected to shout out, "Samsonite! I was way off! I knew it started with an S, though."
Well, there you have it: my perfect summer day in Austin. Stay tuned for more city guides from the places Emma calls home. Happy travels!