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Day 8: Things to Avoid in BtoB E-Newsletters

What else to avoid in your email marketing efforts? Here's Day 8…

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Sending a novel.

Respect readers' timeâ€"and short attention spansâ€"by getting to the point(s).

Illustration by Hal Mayforth

[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]