Day 6: Things to Avoid in BtoB E-Newsletters

Here's Day 6 in our series of ten email marketing tips…

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Using generic subject lines.

"October Newsletter" may in fact be what you're sending, but readers need something catchier to know just what makes October so great.

Illustrations by Hal Mayforth

[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]