Today's tip for better email marketing…
Forgetting the opt out. Leaving off the opt-out link isn't just annoying, it's also illegal.
Illustration by Hal Mayforth
[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]
Emma is a member of the Email Sender & Provider Coalition and the Messaging Anti-Abuse Working Group.