Day 4: Things to Avoid in BtoB E-Newsletters

We're on day 4 of our ten days of email marketing tips. Enjoy!

Neglecting to personalize.

From greetings to the content itself, make a point to connect with readers in a personal way.

Illustration by Hal Mayforth

[tags]BtoB, e-newsletters, email marketing,, Hal Mayforth[/tags]