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Day 1: Things to Avoid in BtoB E-Newsletters

Our friends at BtoB recently published their annual Email Marketer Insight Guide which featured, among other great resources, a few tips about what *not* to do in the world of email marketing, as presented by our very own Clint Smith. We'll be posting one tip a day for ten days, along with the stylishly goofy illustrations of Hal Mayforth – enjoy!


CC'ing everybody.

Still showing your entire list of recipients in the To or CC field? Yowza. Show some discretion and personalize that delivery, amigo.

Illustration by Hal Mayforth

[tags]BtoB, e-newsletters, email marketing,[/tags]