Connect your email subscribers to your social networks

Our new social follow content block makes it super easy

We're excited to announce a handy new feature in the drag & drop editor. Now you can drag a "social follow" content block into your mailing and easily link icons for Twitter, Facebook, Pinterest and more right to your brand's social pages.

Here's a short video overview that shows you how it works:

While we're chatting about the power of email + social, here are a few reminders of other ways you can connect these two channels and expand your marketing reach: 

1. Promote your email signup form on social media. Did you know that 30% of email lists churn every year. The easiest way to avoid a shrinking list is to make it easy for new subscribers to get on board.

2. Encourage subscribers to share your email. Emma's templates come with built-in social sharing tools, and you can customize which ones display for your readers. 

3. Share your email with your own social networks. What better way to encourage social fans and followers to join your list than to give them a sense of what they'll get in their inbox? 

How else are you connecting your email and social audiences? We'd love to hear from you!