Batali, method and Mapco: 3 Emma-powered brands that add video to their email marketing
There’s no sense in denying it. With the ability to boost your email click rates by 300%, video is an irresistible click magnet. So when done right, linking to a video with your email marketing is a great way to boost engagement with your audience.
Here are three ways (with examples from some of our coolest customers) that you can use video in your next email campaign to send click rates soaring.
Teach your audience
About 65% of people are visual learners. That’s why Mario Batali incorporates video in email to teach subscribers different cooking techniques. It’s more engaging and effective than a step-by-step list of instructions.
Tell a story
In an email that showcases the power of their cleaning products, method linked to a 30-second video that features its products in action. It’s quick, hilarious and gets the point across in a way that fits the quirkiness of the brand.
Welcome new subscribers
On their own, welcome emails typically have 4 times the open rate and 5 times the clickthrough rate of other bulk mailings. Including a video in a welcome email? That's almost unfair. Mapco was able to tap into this engagement powerhouse by linking to a video in its welcome message. The video adds a personal touch to the welcome and sets the table for future emails.
Are you using video in your email marketing? Share a link to your email so we can check it out!