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Autoresponders, holiday templates and drag & drop editor enhancements

Our product development teams have been busy as ever as we head into the holiday season: We recently released a major fix to our autoresponder system, a whole collection of (free!) seasonal template designs and a ton of exciting enhancements to our drag & drop editor.

Reliable autoresponders for new subscribers

At Emma, we've always worked to make it easy — and dare we say fun — to grow and engage your list: You can drive point-of-sale signups with our free iPad app, Emma Guestbook; you can welcome new subscribers with a free Welcome Collection template; and you can automate those welcome emails with autoresponders triggered by new signups, so you can engage your brand-new readers without ever lifting a finger.

One of our development teams took a deep dive into autoresponders last month, because some customers reported that their automated messages weren't firing reliably. We found some instances where the trigger event was attempting to fire just before the new subscriber actually popped up in the account — and so, in those cases, the autoresponder didn't know where to go, and the trigger would quietly fail.

That issue is resolved thanks to our trusty API team, so autoresponders are now delivering consistently again. Why not celebrate by creating your own?

How to create a signup trigger event »

How our free iPad app can help grow your list »


Template Gallery update: Free winter & holiday designs

Our Template Gallery now features a set of festive holiday and seasonal designs created by our world-class design team.

These gorgeous templates are easy to save to your account and absolutely free to use — and they're a beautiful, no-hassle way for your brand to share your season's greetings or holiday promotions.

Check out the Winter Collection »

Enter your mailing into our fall/winter template contest »


'View' sent mailings without creating new copies

On the Campaigns page, drag & drop editor mailings appear in one of three tabs: still-in-progress "Draft" mailings, soon-to-be-delivered "Scheduled” mailings, or already-delivered "Sent" mailings.

Customers often click on Sent mailings to create and edit new copies of something they've previously sent — but, as one Community user asked, what if you're simply wanting to take a look? In that scenario, you don't need to launch the editor, and you certainly don't need add more copies to your Drafts tab.

Each mailing under the Sent tab now has its own "View" button, which opens a web-based preview of that mailing in a separate browser tab without creating a new copy in the editor.

Different confirmation for *scheduled* mailings

This was a small change, but one we're excited about: When users schedule mailings, they're now seeing a different confirmation message ("Your mailing has been scheduled") than users who set up their mailings to send immediately ("Your mailing will soon be on its way").

We're hoping the alternate language will be a little clearer for the folks who like to get their mailings set up ahead of time — and thanks to the customers who suggested this tweak!

How to schedule a mailing to go out at a later time or date »


Spellcheck changes (also known as "The Manuary Ticket")

An Emma customer recently posted in our Community asking that we expand our spellcheck library because the editor had suggested changing January to manuary — which, as it turns out, is an archaic synonym of manual. The more you know, you guys.

In any case, we've now expanded our spellcheck feature so it won't try to "correct" common proper nouns like the months of the year, days of the week, major cities, states, countries, and the most popular first and last names according to census data. We've also included common contractions like "can't" and "we'll."

Learn about spellcheck and other toolbar features »


Bug fixes

  • The apostrophe character in the normal editing view was changing to its HTML equivalent in plain text view. This bug has been fixed, so apostrophes are now appearing as normal apostrophes in both HTML and plain text views.
  • A very specific, very unusual bug was cropping up for users who copied content from an outside source, then highlighted all the text in a text box with command+A, then immediately replaced all the highlighted text with their copied content by hitting command+V. That exact sequence of steps was removing the <p> tags from the text box content, which inhibited users' ability to then format the pasted text. This bug is resolved.
  • On the Response page, the calculations for click trends over time were slightly off from the calculations for a single mailing's click activity. We have fixed this issue, so the calculations now match (and are accurate in both places).
  • Some users were encountering a thumbnail issue when sharing campaigns to Facebook, but this has been corrected.