For full functionality of this site it is necessary to enable JavaScript. Here are the instructions how to enable JavaScript in your web browser.

Are your emails red carpet-ready?

Tips for creating award-worthy emails (because it's not an honor just to be nominated)

Awards season is upon us: the glitz, the glamour, the open rates! 

If you’re looking to take home “Best Email in an Inbox,” take note of these tips and handy Emma features that'll put you in the running. 

Nominated for Best Supporting Role:

While Dorothy got her share of critical acclaim and attention from those red slipper clicks, you’re likely after a click of a different breed. Include links that give your readers a chance to visit your website or social sites – anywhere that gets them to engage further with your brand. 



Calls to action
It's your email, so sit in the director's chair. But do more than yell "action!" to get your audience to respond. Craft headlines that get your point across, and give your readers clear places to click. Want people to log in, register or simply reply? Make it easy for them!


Nominated for Best Visual Effects:

Smart sizing images
Think celebrity couples of mismatched heights wish they had a quick fix for the red carpet walk? They may not, but your images do! Our drop & drag editor automatically sizes your images for a professional look.

Video in email
Everyone loves a good flick. Isn't that why we bother watching award shows in the first place? Videos are an increasingly popular form of content in the digital world, and it's a great way to engage email subscribers and increase click rates.


Nominated for Best Short:

Social sharing
It’s the after-party for your email. All of your friends want to bring their friends (and their friends’ friends). Enable social sharing so recipients of your email can share it with their social channels and advocate on your behalf. Who doesn't love free press?


Subject lines
Your subject line frames up what your email is about, and split testing can help you hone in on that encapsulating tagline, a la these cinematic masterpieces:
A lively comedy about a guy who isn't.
One dream. Four Jamaicans. Twenty below zero.
Her life was in their hands. Now her toe is in the mail.


Want more tips and advice? Visit our resource center.