A tale of four email templates

Emma designers share the inspiration behind the templates they created

.(JavaScript must be enabled to view this email address) | Jul 10, 2012

Recently, you may have heard us talking about our brand new template gallery, a slew of free, readymade email templates created by Emma's design team. Each template collection comes with three stylish designs – a newsletter, postcard and note – and they're easy to customize with your brand colors, logo and more.

I asked four designers to choose one of their favorite template designs and tell us its inspiration. Read on to get to know a few members of Emma's creative team.

Designer: Cody Newman

Template collection: Faraday

I created Faraday to look technical, but not stodgy. I like that the graph paper establishes a bit of a scientific feel, while the rounded corners and bright colors keep things playful.

Of course, the colors I chose may be a little too loud for some brands out there.

Don't let that keep you away; thanks to our new content editor, the colors can easily be changed to fit your taste. Try changing the header and footer colors to a dark grey, and you'll see the template instantly takes on a more formal tone.

I can't wait to see how our customers adjust Faraday to make it their own.

Designer: Josh Reid

Template collection: Lida Rose

My favorite template is Lida Rose. I wanted to design a template that would be ideally suited for invitations and similar campaigns. I think the template works well for weddings, an art gallery opening, a special event or even just a company hangout.

As I designed it, I combed the web for other classic, clean invitation designs and drew inspiration from them.

This is my own twist, and I'm looking forward to seeing how you add yours to it.

Designer: Lauren Johnston

Template collection: Pacific Heights

I really love the simplicity of Pacific Heights – it's got a bit of serene look.

And it allows you to add flair with your own colors and content.

The paper texture in the background adds a nice contrast and will make an email look similar to a printed letter. And how lovely is it to receive a real letter from someone?

This template also has a special area for navigation – use it to highlight important links or special parts of your site. It's a great way to integrate your website with your email campaigns.

Designer: Lee Floyd

Template collection: Push Pin

My favorite from the template gallery is Push Pin.

It's a really clean design, and like most of our templates, it'll allow you to make adjustments to fit your brand.

I designed this template with myself in mind. I asked, "What sort of email template would I use over and over, and love the results every time?" Push Pin was the product.

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Want to try out these new templates for yourself? Visit our resource center to find how to choose a template and get started with the new content editor, and then log into your account to give it a try.