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A little email marketing gratitude goes a long way

12 Days of Email Tips: On the twelfth day...

On this final, twelfth day of our 12 Days of Email Tips, we’re wrapping up with a simple tip: Say thanks. Just do it.

Thank you emails are powerful

  • A study last year showed that emails with “Thank you” or “Thanks” in the subject line saw a 14 percent lift in opens across the board.
  • We sent an email with a simple “Thank you” in the subject line last December and saw a 40 percent spike in opens.

There’s still time to thank your subscribers in 2013

Emma customers have built-in access to beautifully designed Thank You templates, and the designs pair perfectly with any expression of gratitude. Even silly ones, like this thank you note to late-80s television heroes: