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5 ways we connect with universities on social media

We asked ourselves: What strategies actually work?

This Friday, January 31st, we’re joining forces with our friends at the American Marketing Association to host a free webinar for university marketers. It’s called Connect the Dots: Online Engagement for Universities, and in it we’ll cover lots of great ways admissions, alumni, development and athletics departments can use online forms, email marketing and social channels to engage audiences and keep them connected. (Want to join us? Register here!)

As we prepared for Friday, we found ourselves talking about the cool ways our own alma maters use social channels to keep us connected to our college days. Here’s what some of our own staffers had to say:


I think the sheer number of different social accounts that students and alumni can connect through is the big win for my alma mater. There's a university account, an alumni account, plus ones for individual schools, sports, coaches, etc. On Twitter I’ve seen a countdown to graduation with accompanying graphics, a scholar of the week featuring professors, retweets from alums wearing school colors the Friday before game day, and lots of campus photos. On Facebook, private pages allow alumni to post and share job opportunities related to their particular school or graduating class.

- Cale Mooth, User Experience Designer
University of Tennessee

When I try to pin my college experience down to ONE THING, it is about more than the classes, the professors, the study abroad, the dining hall, and the frat parties (although those are all terribly important, too). When I think about Carolina, I think about cheering on those Heels in the Dean Dome. The feeling of being in that sacred space is what sums up the excitement and pride of being a Tar Heel for me. @UNC_Basketball is how I stay up to date on news close to my heart – game scores when I can’t watch, updates on player injuries, interviews with Roy, etc. Seeing those tweets brings back a little bit of that energy from UNC, even though I’m a 9-hour drive away.

- Hana Crume, Customer Insights
University of North Carolina


The Iowa State athletic department does a great job of using Facebook to interact with fans. They post trivia questions on their page to entice comments, and they ask for "likes" to find out how many people are attending a game. It creates an easy way to stay connected.

- Carrie Gofron, Director of Business Development
Iowa State University


My alma mater is particularly great at updating Facebook to let students know if classes have been cancelled due to weather, or if there's a power outage or street closure that might affect traffic to classes. They know their audience – college students might not always check their email, but they probably check Facebook every morning.

- Christine McPherson, Talent Community Manager
East Tennessee State University



My college creates viral videos for something called the internet.

- Matt Thackston, Product Owner
Appalachian State University

Do you work at a university or school? Hope you'll join us for our free webinar this Friday, January 31 at 12 p.m. CST.