5 creative ways to grow your email marketing list
*This is a guest blog post from Rishi Shah, CEO of Digioh, which offers a lightbox service that makes it easy to engage your visitors. Digioh is an integrated Emma partner with 2000+ customers including Holiday Inn, The Golf Channel, and Aero Bombardier.
Why is growing your email list with the right people so important? It's simple – more email subscribers mean more chances for growing your business.
This post is for you if: A. Your list isn't growing as quickly as you would like it to; OR B. You want to get even better email marketing results by making sure the right people are joining your list.
There are all kinds of fun, creative ways to entice more people to join your list and start engaging with your content. Here are just five quick changes you can make to your signup form today to get more subscribers.
1. Leverage every opportunity.
Every page on your site is full of opportunities to engage your visitors, and convince them to opt in to your list. You have to seize those opportunities whenever you can, because you don’t have a lot of time to get the visitors' attention. 55% of visitors spend 15 seconds or less on your site, so it’s extremely important to do whatever you can to put your signup form front and center.
For example, your visitors will stick around longer if they’re watching a video. If you have a video on your page, try putting your opt-in right under it. By putting it directly under a video that already has the visitor’s attention, you can increase the chances that they’ll sign up for your list.
2. Add interactive forms.
No matter where you put your opt-in form, it’s important to add eye-catching elements to it. Remember, you only have a short window to catch the visitor’s attention, so make it count! Try adding an animated gif to your form to draw the visitor’s attention.
Or you may even want to consider adjusting the look and feel of your opt-in to make it look more like a live chat box that asks the user a question like “Hi, I’m Anne, do you have any questions about this product?” Try different questions until you find one your visitors respond to.
3. Keep the call to action in view.
Keep the call to action in the visitor’s line of sight as long as possible. One of the easiest ways to do this is to use the Digioh Lightbox to add the form to a sticky header or footer and keep it on screen at all times.
Amazon uses a similar method to keep the “Add to Cart” button on screen. The visitor can add the product to their cart at any time without having to scroll all the way back to the top of the page. This makes it far more likely that the visitor will make a purchase.
4. Be specific!
Make your call to action as specific as you can. A generic “contact us” message isn’t going to yield the same results as a more specific call to action. For example, let’s say you offer three products: facials, massages, and pedicures. On the pedicure page, you would want an opt-in that says something like “Book a pedicure." On the massage page, you would want something like “Enjoy a relaxing massage,” and on the facial page you might use wording like “Get a refreshing facial."
If the call to action is directly related to the content you’re offering, you’ll get better results. And if you track what signup button subscribers use to join your list, you can target your email content accordingly and watch your engagement go through the roof.
5. Treat mobile differently.
Mobile web browsing is different from regular browsing. The screen is smaller, and entering text takes longer. Don’t ignore those facts when creating your opt-in form. Instead of putting a lot of fields on your mobile form, limit it to one or two fields and add a big CTA button to join. That way, your visitors can reach you with the press of a button instead of having to type out a lot of info on their phone.
Want a free 1-on-1 marketing consultation from Digioh? Sign up here to get things rolling!