This week, we're sponsoring Next Big Nashville right here in our fair city. It's a music festival showcasing the best bands in Nashville's music scene, but it's also a conference with sessions designed to help artists use technology to promote their music.
We've been talking about the reasons that artists should add email to the ways they stay in touch with their fans, and I thought we'd share 'em here on the blog:
1. Promote an upcoming show, CD release, tour, video, or limited edition rocker headband, if that's how you roll.
2. Upload songs, videos, pictures and more, then link to them from your email campaigns.
3. Create web-based email signup forms to capture your audience on MySpace, your website, your blog, or anywhere else your fans watch you (in a normal, fan-like way, of course).
4. Use zip-code radius segmenting tools to find the folks within 50 miles of your next tour stop.
5. Send a welcome email that automatically thanks new subscribers with a song download, merchandise discount or perhaps a thank-you haiku of some kind.
6. Promote your signature style with HTML emails featuring images of your latest merchandise and shows.
7. Make it easy for people to visit your blog, website, or MySpace page — and use response tracking to see who's clicking, opening, forwarding and more.
8. Keep your fan lists organized with audience groups — one for your street team, one for your CD release show RSVP list and one for your mom.
9. Turn listeners into loyal fans by offering email-only news, ticket prices and merchandise discounts to your newsletter subscribers.
10. Focus on specific sets of your fan base, creating unique messages to appeal to your fans based on their gender, age, purchase history, or any other information you know about them.