We just reached an exciting milestone here at Emma — we welcomed our 30,000th organization to the Emma community of email marketers.
To celebrate the fantastic work of all our clients, we're recognizing three customers from different points in Emma history. So get to know our 300th, 3,000th and 30,000th customers, and see how each is making the most of Emma and doing all kinds of savvy things with their email marketing. And thanks to all our fantastic customers for being a part of the Emma Community. Keep up the great work!
Team Green Adventures, an eco-friendly outdoor adventure organization, leads outdoor treks for Middle Tennessee with a focus on health, sustainability and community. Team Green Adventures was created in 1996 by Nashville's independent radio station, Lightning 100, and they opened their Emma account in 2004. Since opening, they've created more than 450 campaigns and are now sending to nearly 4,000 subscribers, up from around 600 in 2005. No doubt their subscribers love Team Green because they can participate in activities like this. And this. Oh, and this.
Keeley Reed, Director of Team Green Adventure, says, "Emma has been wonderful to work with. Team Green Adventures does a survey of our participants every year and the number one way that our participants learn about our upcoming events is through our weekly newsletter." Keeley uses Emma's response metrics to guide their outreach. She says, "It's great to see how many are clicking on our event links and gauge which events will need more promotion. The open rate feature has also helped Team Green Adventures get sponsorships by proving that our marketing gets results."
The YWCA of England and Wales found Emma in 2006, and they've been sending monthly newsletters since. They lead charity efforts to support teen health and fill their newsletter with teen stories, women-centered events and volunteer opportunities for their subscribers.
Says Kate Bailey, YWCA's Supporter Marketing Director, "Since we started using Emma in 2006, the number of YWCA supporters on our email list has grown to be larger than the number of people on our postal list. We are able to update our supporters quickly and cheaply by email about how their donations help our work and campaigns we are working on that they can join in with."
Their news reaches close to 5,000 recipients, and they're continuing to expand their email marketing strategy — in 2009, they employed welcome triggers and are seeing an impressive 52% open rate.
Also in 2009? Kate ran a half marathon in a fancy dress. Now that's a gal close to Emma's heart.
Counter Culture Coffee is committed to "social, environmental and fiscal sustainability." They're also committed to darn good coffee. Their training centers offer classes from milk chemistry to comparative cupping, and every Friday they offer 10 am tastings at their Durham location. (What is milk chemistry, you ask?)
These roasters are also savvy email marketers. Nathan Brown, their Online Services Coordinator, says, "With Emma, we can create event-triggered emails with performance monitoring previously unavailable to us." And they offer their subscribers 20 interest areas to choose from upon signup — coffees from Africa, custom clends, espresso, origin/trip reports and more — which allows Counter Culture to segment their audience and target specific audience groups.
Sound enticing? Sign up for their newsletters here.
Thanks again to to all of our 30,000 customers — and the many people at each of those organizations who use their Emma service to create stylish emails and surveys every day. We look forward to getting to know even more of you on the way to our next milestone. (And we hope someone will be on hand with tasty beverages once we get there.)