Earlier today, we announced a new feature to the Emma community, letting our customers know they now have a bit more flexibility when they upgrade and downgrade their monthly email sending plans. As a part of the release, we wanted to include a screenshot of the new feature in action (people *love* action, right?). But to actually quantify the screenshot's impact, we decided to create two versions of the campaign – one with the image, and one without it – and divide our audience list randomly between the two versions.
The twist: at the bottom of each email, we let people know that they were receiving one of two versions of the campaign, with a link to compare the two (it points to this blog post). So take a look at the two campaigns, let us know what your predictions are, and check back in a few days for the exciting conclusion.
Update: the RESULTS are in, and they surprised us. Read all about it, won't you?
Version 1, without the screenshot (click the image to see the full campaign):
Version 2, with the screenshot (click the image to see the full campaign):