Meet the-e-list

the-e-list campaign image

How a stylish, in-the-know gal stays connected to her subscribers and the Connecticut shoreline.

About the newsletter.

Every week, Erica Tannen provides her subscribers with news about art, restaurants, services, shopping and more near the Connecticut shoreline. the-e-list is "an excruciatingly opinionated guide" that brings attention to new businesses and trends near the shoreline, and it rounds out Erica's other unique offerings, including the e-card and PeRKS programs.

Since she conceived the idea for her newsletter in 2009 ("my crazy idea is to develop an online community of like-minded souls on the shoreline"), Erica's list has grown from just over 1,500 folks to nearly 5,000. Using Emma's Social Sharing feature, she sees even more growth on the horizon — in this campaign alone, 12 audience members shared via Facebook, Twitter, LinkedIn or email, leading to 83 visits from non-subscribers. Looks like her crazy idea is paying off.

Why we like it.

It's packed with fresh and timely content. A July sale at a jewelry boutique. A gourmet cookie shop with extreme flavors like Kahlua and key lime. College students that started a mini-catering business. A farm-to-table oyster bar. Survey Tannen's summer newsletters, and you'll find these businesses and more enthusiastically profiled.
In short: Know your audience's interests and create your campaigns with them in mind. Love the things they love, and they'll be sure to love you back.

It utilizes ad space in a smart way. Erica worked with the Emma designers to create a custom layout with plenty of ad space along the newsletter's right side. Now, Erica can feature rotating advertisements, and her sponsors reach thousands of inboxes weekly.
In short: Consider offering ad sponsorships in your newsletter. Pick a layout that will highlight ads in a prominent way, and you may just cover the costs of your mailing. Check out our suggestion for selling ads here.

The send-off, at a glance.

  • Sent on July 14, 2010, to 4,856 people
  • Open rate: 43% :: Click-through rate: 38%
  • 12 shares via Social Sharing, 83 trackable visits
  • Subject line: All good things in Essex, 7/14/2010
  • Created using a custom layout

More details

See the campaign online
See the website

The Brainiac Guide to Welcome Email Automation

July design showcase: back-to-school edition

It's been a minute since my school days, but this time of year still makes me want new books and shoes. There's just something magical – something like New Year's Eve – about the feeling in the air, like promise and potential are everywhere.

And after all, let's face it: It's been a long, hot summer, and maybe a little back-to-school spirit is all we need to get us through the tail end of this heat wave. Who else is ready for some stylish fall boots, back-to-school sales and university stationery? This month's design showcase will at least help on the university stationery front.

University of Notre Dame

Client: University of Notre Dame
Emma designer: Elizabeth Williams
Design level: Stationery Suite

Colleges are great candidates for Design Suite, our custom design package that includes three stationery designs based on one concept. Since university messages must appeal to a wide variety of audiences (prospective and current students, donors and alumni, faculty and staff, high school guidance counselors, parents and so on), the Suite is the perfect way to have something special for each distinctive group – while, of course, retaining brand consistency.

This design is the first of what will become a Design Suite for the University of Notre Dame. The original request included the school's brand guidelines, which immediately determined the colors and fonts for the stationery. The shape, however, came from website-prowling on Elizabeth's part. The curved frame appears frequently on the Notre Dame homepage, so Elizabeth mimicked the shape and added shadows and highlights to enhance it, creating a truly three-dimensional feel.

Metropolitan Community

Client: Metropolitan Community College
Emma designer: Jimmy Thorn
Design level: Concierge Design

Our friends at the Metropolitan Community College wanted a fresh look for their stationery, so Jimmy was free to play with design concepts that strayed from the look of the website. Still, he knew it was important to communicate the school's particular personality and style.

They provided their logo as an EPS file, meaning that Jimmy could blow it up as big as he wanted without losing image quality. And that's exactly what he did: If you look closely, you can see that the background texture behind the logo is actually an extremely enlarged copy of the logo itself. He added color and shadow to give it a metallic sheen and then reversed out the actual logo to white, making the contrast much more dramatic. Their tagline gets its own focus here, but the red slanted bar continually draws the eye right back to the logo.

Stanford University Press

Client: Stanford University Press
Emma designer: Kelly McClain
Design level: Concierge Design

This was the second stationery design for the Stanford University Press. They needed a new, less traditional design for certain kinds of mailings — they weren't exactly sure what they wanted for their new design, but they did know they wanted their brand shade of red. With that in mind, Kelly perused the SUP website and found that they typically use a lot of white space to give the red accents more power. She also discovered that they have a terrific online presence, and not just with their own website and Emma campaigns. They're active users of Twitter, Facebook, RSS feeds, podcasts and a blog, all of which work together to engage a diverse community of fans and followers.

How brilliant, then, for an established American institution of print publishing to be so active on the web. And how brilliant of Kelly to put a similar ironic twist on their "less traditional" email stationery by making it look like a traditional printed letterhead, complete with typewriter font! She further aged the look by bending the page corners just a bit, scratching up the header type and fading the red bar under the title. The "paper" comes to a clean mid-section, though, so that the header and footer images could easily give way to clean, HTML-based design in the middle. That way, the stationery can stretch vertically to accommodate content of any length.

Michigan State

Client: Michigan State University
Emma designer: Jimmy Thorn
Design level: Concierge Design

Stephanie from Michigan State University wanted a fairly simple design but requested a variety of colors to represent her international audience. She provided a photo of flags from the around the world, with a busy street market blurred in the background. Jimmy cropped the image so the focus would be entirely on the flags in all their colorful glory, and he took the accent shade of green from the department's own website. He also borrowed the idea of rounded corners from their existing branding and used that shape to frame the individual design elements as well as the stationery itself.

Stephanie can use the editable text box just below the header for the date, issue number or any other text that she'd like to change out from time to time. It's completely separate from the text box(es) that form the layout template, so she can still use any of the existing layouts without losing that upper text box.

Until next time … hugs and autumn leaves from the entire Emma Design Team!

The “why” of customer surveys

Survey know-how series, part two of four:
Explore the value of knowing what's on the minds of your customers.

We've all heard banal business expressions from motivational speakers and management books about customer satisfaction, right? Maybe something like …

  • It takes years to win a new customer and seconds to lose one.
  • It costs up to five times more to win a new customer than keep an existing one.
  • A two percent increase in customer retention has the same effect on profits as cutting costs by 10 percent.
  • The apple doesn't fall far from the tree.

OK, so that last one was from my mom and not a *traditional* motivational speaker. But if you boil it down, these types of phrases are just reminders to make sure that you're taking care of your most important market: your existing customers.

Sending a customer survey means you don't have to guess what people want.

So, how do we do that?

By asking our customers to tell us about themselves and their experience with us and then – and here's the kicker – listening to them. You have several options when you think about using a survey tool like Emma's to connect with your customers.

1. Getting to know your audience helps you market and serve them better than you can by simply guessing. Additionally, just the experience of being invited to share an opinion can be therapeutic for a frustrated customer, or inspiring for one who likes you already. A positive experience like that is just one more touch-point that you now have with that customer.

2. Negative feedback is no fun, but it can be extremely valuable for you if it helps you spot and fix problems before a greater percentage of your audience catches on. Customers who are willing to go out of their way to share a frustration with you (instead of simply taking their money and their word of mouth elsewhere) are invaluable. Reward these folks and encourage your team to be truly thankful for them.

3. Surveying people who either have stopped being a customer, or decided never to be a customer during the sales process, can help you fill holes in your service and boost both sales and retention in the future.

4. Lastly, you may receive positive feedback, which is motivating and encouraging. At Emma, we regularly share positive messages about our team and our service along with customer suggestions, and they each fuel our staffers in different ways.

What now, you ask?
A good place to start is to think about your business strategy and form a survey to help you with that purpose.

If you're finding engagement is decreasing

Try this:
Ask your customers what type of content and offers they are interested in

And don't forget…
List a few options – don't make your subscribers come up with them

If you're wanting to boost sales and retention

Try this:
Ask your lost sales what you could have offered to snag their business

And don't forget…
Of course, that doesn't mean that you necessarily should offer it. But it'll give you a good idea of what types of customers your competitors are getting

If you're interested in serving your clients better

Try this:
Ask them about themselves and what they've liked in the past so that you can continue to improve

And don't forget…
This also may help you create a picture of your customers, which may surprise you

Happy surveying! One thing to keep in mind in all this, however, is that unless you take great pains to get a representative sample of your clients, take care before you act on results. These types of things have a self-selecting characteristic, in that usually you will hear from the very happy and the unhappy. The reasonably satisfied aren't always motivated to reach out, so take your results with a few grains of salt, or any condiment of your choosing.

Missed part one? Read about the "how" of designing effective surveys.

Next time, we'll explore the "when" of surveys, with a post about using this tool for event registration and follow-up.

5 things to know about Studio Design

If you're an Emma customer, you've probably heard about this little thing called Studio Design, which is an entirely different (dare we say, groundbreaking) approach to custom design. But as thrilled as we were to launch it, our customers' enthusiasm quite simply made us feel like dancing.

And so, with the helpful feedback of our community and fellow staffers (except this guy, who really just did the dancing), we've put together a handy-dandy user's guide to our own little design revolution. Which, of course, is not to be confused with Dance Dance Revolution, even though they do, on occasion, look quite similar.

1. What it is

Studio Design is a new way to get custom stationery that relies more pointedly on *your* art direction. One particularly astute customer noted that requesting Studio Design vs. Concierge Design is a lot like answering a multiple choice quiz vs. a short essay question. With Studio Design, we provide a hefty assortment of styles and motifs, and from there, you choose your own design adventure. Side note: Never fear! At Emma, said adventures never end in shipwreck or scurvy.

Studio Design for Hector Ruiz | Emma Email Marketing
Click the image for a larger view.
So how does it end, you ask? With beautiful stationery created by one of our fabulous designers, of course! And because of the systematized process, we get a streamlined work flow, and you reap all the benefits: shorter turnaround time, minimized design cost and more direct control over the look of your stationery.

2. Who it's for

If one or more of the following sounds familiar, then you could be a great candidate for Studio Design:

  • You want stylish, professionally designed stationery, but you want to be directly involved in the design-making process.
  • Your stationery needs to reflect your brand identity, but you don't have a lot of your own supporting graphics to use.
  • You want a simple header that contains your logo or name, and possibly (but not necessarily) a slogan, background color or texture and/or a couple embellishments to make it look extra special.
  • You have good, solid ideas about how your stationery should look, but you could use some help articulating what you want.
  • You don't know exactly what you want, but you know what you don't want — so choosing from a gallery of original graphics would help you figure it out as you go.

3. Where to get it

If you're an existing customer, just head on over to the online form.

If you're interested in joining the Emma community, we'd love to chat and get you started! Just give us a ring at 800-595-4401, email us at or fill out a quick form.

4. How it works

The first step is to give us your basic brand information: your logo or company name, your slogan and your color preferences. You can then choose a background texture and up to two design elements to complement and enhance your brand. There are dozens of graphics in several different styles, and you can filter them thematically if you'd like (e.g. "Illustrated," "Modern," etc.) to help you find the imagery that will really make your brand shine.

Studio Design for LilyWillow | Emma Email Marketing
Click the image for a larger view.
Finally, select the shape of your header and whether you want a drop shadow. You can also provide your social media links if you'd like those included. Your designer then takes all the information you provided and creates something new, custom, brand-consistent and quite possibly dance-worthy.

5. When it'll be done

The turnaround time for a Studio Design stationery is two business days from the date we get your request. Keep in mind, of course, that the form does not generate a preview of your stationery. That's because each header is handcrafted by a real designer, who uses his or her graphic design skill after you submit the request to make judgment calls on things like scale, composition, opacity and angle.

So what if you chose the most perfect shade of green, only to realize that it wasn't so great after all? Rest assured that you can ask your designer for a revision if you change your mind about any single aspect of your stationery.

Of course, we're still offering Concierge Design too, our completely custom option where your Emma designer designs a new stationery from scratch, based on your branding and/or art direction.

To see real-life examples of both Studio Design and Concierge, check out our design showcase. Ready to request your stationery now? Click here for the Studio Design form, or here for Concierge.

[ Post updated on 7/12/2011 to reflect changes to the Studio Design process. ]

The “how” of designing an effective survey

Survey know-how series, part one of four:
Shape your survey questions to get the most valuable information.

In a world full of emails, advertisements and direct mail, adding surveys to your communication mix can be an effective way to let your subscribers know that you're listening as well as talking. The simple act of asking people what they think, want and know can open up a dialogue that will allow you to glean valuable information and also let your subscribers feel heard and valued.

Like email, however, a successful survey needs some careful planning and execution. In this first post of our new survey know-how series, we're covering the "how." That is …

"How the heck can I write solid questions and answers that will result in a positive survey experience for my audience and valuable insight for me?"

  • Think about the layout of your questions. Start with a few non-threatening questions, such as the person's experience with the subject or some non-specific demographic information, such as state of residence or an age range. You probably only have about 20 – 30 questions worth of attention span, so think about what questions are going to get you the most valuable answers. In most cases, asking up to 50 questions, such as Emma now lets you do, is best used for particularly devoted respondents or for a more in-depth look at an issue. In these situations, it's helpful to clearly explain the purpose and benefits of the survey to your audience so that they're more likely to stay engaged.
  • Ask one question at a time, to avoid frustrating or confusing your respondents. For example, if you allow Yes/No as answers for the question "Should we spend less money on A and put that money toward B," you may lose the attention of those who agree that A is getting too much funding but don't agree that B deserves it.
  • Write answers that are both exhaustive and mutually exclusive. To do that, make sure that all possible answers are available, but that none of them overlap. Add an "other" option if necessary to achieve exhaustiveness. So for example, if you're asking for age ranges, the following answer choices are difficult for both 19-year-olds and 30-year-olds: A) 20-30 B) 30-50 C) 51 and above. (Sure, that example seems obvious, but we've all taken surveys and been faced with similarly impossible-to-answer options.)
  • Lastly, use neutral language to avoid bias. Write your questions so that the respondent wouldn't be able to guess your opinion or preference. Steer clear of leading questions or particularly positive or negative language. For example, "What is your favorite Emma summer feature enhancement?" would work better than, "Isn't is awesome that you can now add up to 50 survey questions?"

Taking the time to order your questions thoughtfully and frame your questions effectively creates a survey that can give you just the kind of information you're hoping to learn about your audience. And this knowledge can be a valuable tool in your organization's decision-making.

Once you couple that survey with a "Thanks for taking our survey" automatically triggered email, you're well on your way to having customers who feel pleased and appreciated.

Next in the survey know-how series, we'll explore the "why" of customer experience follow-up surveys.

5 pointers for visually effective email campaigns

Two Emma customers that use images effectively in their email campaigns: Hooprama and Goddess of the Hunt.

Wondering how to improve your next effort? Creating an email campaign can seem daunting sometimes, so keep these tips in mind for your next big send.

1. Don't be shy – use images.

There's nothing less inviting in your inbox than opening an email only to see text, text and … oh, yeah, more text. Although your information is no doubt interesting, your readers' time and attention spans are limited. So make your campaign fun!

Pictures are eye-catching little gems that make your content feel more readable and personalized. Thanking your audience for their support? Show a picture of your appreciative staff to put a face on your gratitude. Advertising an upcoming event? Sprinkle in some pics from last year's shindig so potential attendees know what to anticipate. We can be vain creatures, we humans, and if there happens to be a photo of moi in your write-up of last week's mixer, well, you can bet I'll not only feel special, but I'll also share it with my friends and open your next email with gusto.

Of course, if your readers' email programs have images turned off, they may not see your photos at first, so make sure your campaign is still visually appealing by formatting the text in creative ways. Which brings us to…

2. Break up your content.
Yeah, yeah, breaking up can be hard to do (we know), but it's vital in your email campaigns.

  • Consolidate content into lists. Great for skimming!
  • Highlight different sections using Emma's table tool to insert background colors.
  • Make use of layouts that space your content in unexpected ways. Think outside of the basic letter structure.
  • Experiment with the horizontal rule tool to put a thin border between articles.

Visually let your readers know that even with their busy schedules, your email is quick and easy to read.

3. Keep it a little consistent.
Every Monday, I get a newsletter from Oprah. I admit it. (It's a good read, OK?) And every Monday at work, I cringe at the thought of someone catching me read it. But what keeps me hooked is that whenever I open it, I know exactly where to direct my eyes for a hasty once-over. Before I know it, my "I-don't-want-anyone-to-see-me-reading-this-touchy-feely-email" attitude gives way to intrigue as I start clicking the links that appeal to me. On top of that, the email stays consistent within itself, using only a couple fonts (in reasonable sizes) and sticking to a uniform, easy-to-read color scheme.

If you build a campaign that is somewhat predictable in terms of timing, content and placement, with a little restraint shown in your font and color choices, your readers will know when and where to find their favorite pieces.

Of course, for every rule, there is an exception…

4. Now spice it up.
You have to know the rules before you can break them, so once you've figured out a general framework for your campaigns so that readers know what to expect, find a way to still keep it fresh. Disrupt the norm occasionally with a new banner graphic that calls attention to a big event or sale you're advertising. Keep readers guessing a little, so they never feel like they've read it all before. If you have a column on basket weaving every week, but this week you have nothing to share on the topic, don't fill the space just to stay consistent. Put something new in its place or try a simplified mailing with less content this time.

Which raises another issue, really…

5. Keep an eye on that length.
Mark Twain once said, "I didn't have time to write a short letter, so I wrote a long one instead." Long-winded email campaigns, my friends, won't always endear you to your audience. Although it may seem slightly counterintuitive, creating long messages is an easy (and quick) mistake to make.

And it's understandable — after all, you're an amazing organization doing great things, and you want to share it all. The truth is that it's harder to spend time figuring out what's most important to your readers. The key is to take the time to do just that. When your email campaign is too long, readers are less likely to read your content. Such a paradox!

So here's the secret: Don't give it away all at once. You want to direct readers to your website, right? Well then, leave a little to the imagination and make them want more. Give only a headline or a brief teaser to an article so they can easily scan for topics that pique their curiosity. Then direct your readers to the full story with a "see more" or "continue reading" link, which will take them straight to your website. Right where you want 'em.

And now, with your images, easy-to-read chunks and manageable length, your readers won't feel over-or-under- whelmed with the "body language" of your email. Prepare to be heard (and seen).

Subject line remix

Five effective subject lines that defy conventional wisdom.

If you've ever seen tips for writing an effective subject line or maybe even attended a conference about email marketing best practices, you've probably been advised to abide by a certain set of tried-and-true principles.

First, the experts often say, include your company or brand name so that the mailing becomes instantly trusted and recognizable. Next, keep it short to make the most of the fixed space for subject lines in most email clients and webmail applications. And lastly, use the subject line to highlight the most important part of your campaign message and get your readers to click.

These are great guidelines and are always a helpful place to start. But it's worth going your own route sometimes, too. I've recently noticed five subject lines in my inbox that have seemingly ignored or temporarily kicked conventional wisdom to the curb, yet still grabbed my attention.

Subject line #1
He Is Both Father and Mother

  • The mailing content: A Father's Day story from a non-profit celebrating a father who played both roles to his family after his wife passed away.
  • Why it stood out to me: Curious, quirky and open-ended phrasing.

Subject line #2
Pods, Prefabs, Parking, Planting, and Paralyzing the Press

  • The mailing content: An assortment of environmental stories.
  • Why it stood out to me: Effective use of alliteration.

Subject line #3
School Lunch: Would You Eat That?

  • The mailing content: A story of a teacher eating the same lunch as her students every day.
  • Why it stood out to me: A hot topic in the news, followed by a question that instantly engaged me.

Subject line #4
Do You See God in Your Coffee?

  • The mailing content: A report on searching for the perfect cup of coffee at local coffee shops.
  • Why it stood out to me: Again, an engaging question (and one that brings back fond memories of late-night, college-dorm-style philosophical discussions).

Subject line #5
Abe Lincoln slaughtered vampires!

  • The mailing content: A review of a newly released novel.
  • Why it stood out to me: Pop culture references paired with American history … now that's a winning combination. Even if you don't have a vampire novel to promote, you can sneak in a reference now and then that's on everyone's minds. (FYI: Millard Fillmore was totally on Team Jacob).

All these creative examples take a unique angle – looking for a relevant but unexpected way to present your mailing can yield strong results and bring new life to your newsletters and other campaigns.

So when is the appropriate time to mix it up a bit and try your hand at something outside the norm?

  • If you're in a rut and you've been following the same formula for writing subject lines for the last year, it's prime time to mix it up.
  • If you've found success in the past with a certain style but your response numbers are beginning to trend in the wrong direction, even previously successful subject lines are worth revisiting.
  • If you find yourself about to announce a new service or product, that's also a great opportunity to try something new.

Feel free to weigh in below with recent subject lines that grabbed your attention … I look forward to your feedback.

Creating effective welcome triggers

How three customers crafted stylish and effective automated welcome emails.

Creating a trigger
Setting up a trigger is simple.

You're probably familiar with the trigger email feature, which allows you to queue up emails that send automatically whenever a specific event occurs, instead of sending manually to a group all at once. This is such a handy tool to have at your fingertips that we wanted to spotlight a few ways to make the most of it.

Emma allows you to set up four styles of triggers: when someone signs up to receive your emails, when someone has a birthday or other date-related event, when someone clicks a link in a campaign or when someone completes a survey.

That first type, sending an automatic welcome email when someone signs up for your mailing list, can especially make a difference in how engaged you are with your audience.

A welcome trigger is one of the best and simplest ways to make contact with new subscribers. After all, they've just signed up and you're fresh on their minds, so you know they're interested in what you have to say. However you craft your welcome email, don't think of it as just an auto-sender. It's your opportunity to connect with your audience, capture their interest and set their expectations.

Ask yourself:

  • Is my welcome email enticing? Check that your subject line is branded and specific, and consider including a coupon or special offer in the email.
  • Does the tone of my welcome email convey my brand's personality? (Nothing is duller than a welcome email that looks as if it's been written by a robot.)
  • Have I set expectations for what my subscribers will receive going forward?

So let's take a look at a few examples.

Chinet Welcome Email
Chinet's welcome trigger offers a coupon.

1. Chinet, manufacturer of household products, created their welcome trigger at the end of May, and it's experiencing some of the highest response rates we've seen across all industries: a 78% open rate and a whopping 93% click-through rate to their $1-off coupon. Which goes to show that there's no need for extravagances — a moderate coupon can be wildly successful among interested subscribers.

Gussy Welcome Email
Gussy's welcome trigger takes a colorful approach.

2. Maggie Whitley's welcome email is bold and colorful, conveying a playfulness that matches her website and brand. She's the owner of Gussy, an online shop of ruffled totes, headbands, baby blankets and more, and she lets her fans know from the get-go that she'll personally communicate with her subscribers, as well as send out audience-wide campaigns. Her email marketing is all about creating relationships. The welcome email offers 15% off any online purchase, and it's seeing a 79% open rate and 21% click-through rate.

A welcome trigger with perks.

3. The European American Bakery Cafe offers a $5-off coupon in their welcome email and sets expectations about what subscribers will receive, including exclusive online offers, a first look at new menu items, invitations to upcoming events and shop updates. These are perks shared exclusively by new people in the bakery's club, and their welcome email is seeing a 74% open rate and 29% click-through rate.


So is it time to develop or revise your organization's welcome strategy? A welcome trigger that's immediate and engaging sets the tone for future communication and paves the way for a lasting relationship with your subscribers.

For more about how to use Emma's welcome triggers, visit our help section.

Where in the World is Emma in 2010? July Edition

Jonathan Gesinger & Taylor Schena presenting at HOW in Denver, June 2010.

We were all about representing in Denver & Portland last month, but we didn't really have much going on in our other Emma city, Austin, TX. We're making up for lost time now, attending two events there in July.

You all hear from me each month about these events, so — as much as you love that, I know – wouldn't it be cool to hear from the Emma peeps who will be attending this time around? (I hope you said yes.)

MarketingProfs Digital Marketing World 2010

July 7 :: The comfort of your own computer

"We've participated in virtual conferences before, but we love the idea of this one being exclusively about email marketing and social media integration. There's so much great content out there, and for this event, it's free!"
- Rami Perry, Emma Small Business Manager

Technology Business Accelerators event at University of Texas

July 8 :: Austin, TX

"This is a really fantastic event for us to share Emma's expertise with more than 300 marketers and small business professionals who are hoping to learn more about marketing their company online. We're so excited to be partnering with the IC2 Institute at The University of Texas. Hook 'em, Horns!"
- Jonathan Gesinger, Emma Satellite Business Development Manager

Alabama Franchise Alliance Kick Off Luncheon

July 13 :: Birmingham, AL

"This event is all about effective communication strategies, and I couldn't think of a better topic for us to speak about for these franchisors and franchisees. They're looking for better ways to communicate both with one another and with their customers, so I'm looking forward to showing them some best practices."
- Casey McCormick, Emma Sales Associate

Online Marketing Summit's Regional Tour

July 21 :: Austin, TX

"Our previous OMS sponsorships in Denver and Portland led to lots of great conversations about email marketing, so we're glad to have such a popular, content-driven event here in Austin."
- Jonathan Gesinger, Emma Satellite Business Development Manager

If you're in the area for any of these events and want to say hello in person, just leave us a note here and we'll set something up. Keep enjoying your summer!

June design showcase: Studio Design edition

It's an exciting season for the Emma design team as we roll out Studio Design, our shiny new feature that gives customers a more hands-on approach to their custom stationery. In case you're wondering … if you opt for Concierge Design, that means our designers will create from-scratch email stationery that extends your brand. With Studio Design, you'll use an interactive form to choose a style, colors, textures and elements for your designer to implement in your custom design. Think of it as choosing the ingredients for a cake that we'll be baking just for you!

So this month's showcase is all about this new design option. With these Studio Design examples, you can see the final version of the stationery, as well as the shapes, textures and elements that each client selected from the interactive form. A texture is typically the overall background component that will blend into the entire header image, while an element is more of an accent image. Combined with a logo, they make a stationery header. We thought you might like to see these textures and elements at work, paired with the final header design.

Client: Neuhaus Foot and Ankle
Emma designer:Taylor Schena
Design level: Studio Design
Theme choice: Modern

Our friends at Neuhaus Foot and Ankle wanted to use the colors from their website and implement a structured and professional aesthetic.

After browsing the textures available, they chose a modern texture accented by two modern elements, which Emma designer Jennifer Kasdorf originally created.

Taylor applied Neuhaus' brand colors to their preferred elements, keeping in mind what we know about the Foveal viewport in email marketing.

The result is a completely custom header that's consistent with current Neuhaus branding.

Client: Simply Taken
Emma designer: Jennifer Kasdorf
Design level: Studio Design
Theme choice: Fancy

Simply Taken is Staci Pruitt's photography business, which primarily serves the NATO and military community based in Kaiserslautern, Germany. Her website is squared off and clean, with just a few subtle embellishments. When the time came to create stationery, she wanted the same aesthetic.

She choose sharp corners and a handful of elements from the "Fancy" category, designed by Jessica Peoples (formerly Jessica Saling – congratulations, Jess!).

Jennifer took the time to really familiarize herself with Staci's product and crafted a lovely design that successfully mimics the Simply Taken website.

Client:Joy Along the Journey
Emma designer: Taylor Schena
Design level: Studio Design
Theme choice: Floral

You can imagine how important it was for Karen from Joy along the Journey, a hospitality network, to express a sense of welcome in her brand stationery.

She chose floral elements, created by Jessica Peoples, to communicate that openness and also to maintain consistency with the Joy Along the Journey logo.

Taylor found a great shade of blue to use from the network's website and carefully worked in the floral elements. When Karen ended up changing her mind about her element selection, Taylor, of course, made the revision. As part of the Studio Design process, you chose the components, and your designer is happy to make essential changes until the product is something everyone's proud of.

Client: Heaven on Earth
Emma designer: Taylor Schena
Design level: Studio Design
Theme choice: Floral

Taylor's had a busy month, hasn't she? For this Studio Design, she built a custom header for Heaven on Earth, Rachel Bolden-Kramer's yoga practice, which strives to foster connections and community through customized plans.

Rachel opted for one floral element and one floral texture, both of which were created by our Denver-based designer, Leigh Bernstein. Taylor saw Rachel's vision right away and chose to accent the tree graphic, while making the fern image a more subtle part of the background.

The final product is soothing and uplifting: heaven on Earth, indeed!

Your Emma Design Team