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Get inspired: effective emails created in our new editor

Spot the new features (& old stand-bys) our customers are using to make great emails

We're pretty excited about our brand new content editor and email template gallery (have ya noticed?), and we're even more excited to see how our customers are using the editor's shiny new features to create stunning email campaigns. I rounded up a few recent examples to show you how folks are communicating in style and getting great results.

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With Emma, you're in good company. Meet our Customers.

A tale of four email templates

Emma designers share the inspiration behind the templates they created

Recently, you may have heard us talking about our brand new template gallery, a slew of free, readymade email templates created by Emma's design team. Each template collection comes with three stylish designs – a newsletter, postcard and note – and they're easy to customize with your brand colors, logo and more.

I asked four designers to choose one of their favorite template designs and tell us its inspiration. Read on to get a glimpse at a few members of Emma's creative team.

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Things we *don’t* love: Half-baked emails

Check your emails for these faux pas before you hit send

Think back on the last few months. Is there anything that you cringe to cop to, any deeds that make you shudder? No, I'm not talking about over-imbibing at the company cocktail party or referring to Bon Iver as Bone Eye-ver (though I feel for you, if that's you). I mean email faux pas, like hitting send too hastily or emailing a 60%-off coupon to the wrong list.

I worked with an Emma customer the other day who was wowed (in fact, he said “wowza,” much to my delight) when I helped convert his Microsoft Word document into an email campaign. He was eager to send it right away, but I said, “Hold it right there. Spend a bit more time with it." If you take the time to add your own finesse and flavor to your email campaign, it'll go a long way with your audience. And, above all, please avoid these often-overlooked mistakes: 

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What we’re reading now: on designing gorgeous email campaigns

A new batch of don't-miss articles for creative types

We love email marketing around here. (Not obvious at all, right?) And we love helping agencies, small businesses and nonprofits create share-worthy email campaigns that help their businesses grow.

We're so very excited about the recent launch of our new content editor, and we can't wait to see how you'll use it to create emails that stand out in the inbox. Here are a few reads that'll help you do just that.

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We’re hard at work on even more email templates

Take a peek at the collections in our template gallery

Last week was a busy one at Emma, and we're not slowing our pace anytime soon. Our design team is hard at work, creating even more template collections for you to use with Emma's new content editor. Each collection comes with three templates – a newsletter, a postcard and a note – so you have what you need when creating monthly campaigns, special announcements and periodical communications.

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More details on our new API

How to access Emma's API for custom integration with other programs

This week, we launched a new website & brand treatment and began rolling out a new editor, template gallery, and a few other smart features to support our customers' email marketing efforts. At the heart of these account enhancements is our new API.

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Introducing Emma’s new resource center

All the account help you're used to, plus more

You may have noticed a few changes around Emma this week. The Emma app and website both have a shiny new look, we've updated our logo and brand, and we've released a new content editor and template gallery.

What's more, we're now offering you even more ways to become an email marketing expert with a new resource center.

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New today: an updated app, shiny website and fresh logo & brand

A visual tour of the changes we've made to complement our new features

As you may have heard, there's a lot of new stuff happening at Emma.

Three incredibly useful features were just rolled out to most all accounts.

Our all-new drag & drop editor and template gallery are already being revealed to customers on a rolling basis, so if don't see these in your account yet, you will soon.

 

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About the changes coming to Emma: new website, new editor & more

A letter from Clint, Emma’s co-founder and CEO

[Editor's note: This was originally an email we sent to the entire Emma Community of customers. We thought you, dear blog reader, would like to see it, too.]

Dear Emma customer,

Starting next week, you’re going to notice a few changes at Emma. And I thought it might be helpful to provide a bit of context around what you’ll see and how it all fits together.

Eons ago – you were probably really young and still listening to Wham! and don’t remember this – we created Emma based on a handful of things we were quite passionate about: elegantly simple product experiences, stellar design and great customer service. A fourth passion, for Scandinavian collectible figurines, did not seem particularly relevant at the time. (Just you wait.)

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Our drag and drop editor is coming your way

We're rolling out a fancy new editor that'll pair ever-so-nicely with our Template Gallery

Just last week, Daniel’s post about Emma’s new Template Gallery spurred a flurry of excitement among customers and fans.

Daniel mentioned that the templates will work with our new drag and drop editor, and I’m here to fill in some of the details of what you’ll see when we release the editor and Template Gallery a little later this month. 

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