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We’re moving!

Going forward, all newly published Emma content and blog posts will live at content.myemma.com.

If you’re currently subscribed to our RSS feed, add this link to your RSS feed reader to access our latest content: 
http://content.myemma.com/h/c/165115-blog.rss

Thanks, and we’ll see you over there! 

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With Emma, you're in good company. Meet our Customers.

Now available: A/B Content Testing!

As marketers, we all know measuring the effectiveness of your marketing isn’t an exact science. But what if there was an easier way to test how effective your content is before sending to your entire audience?

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Why is my email going to the spam folder?

There’s nothing worse than working long and hard on an email campaign, only to discover it never even made it to your recipient’s inbox.

Spam algorithms are one of the more arcane elements of the email marketing world, but it’s important to remember that despite what you might believe, ISPs (Internet Service Providers) aren’t out to get you. What they really want to do is create a great user experience by giving people the emails they expect where they expect them.

So how do you influence whether ISPs decide to place your campaign in the inbox or in the spam folder? Well, it’s important to remember that from start to finish, you’re building a relationship with each subscriber – and if you get it right, you'll naturally improve your email deliverability.

Here are ten ways to do just that.

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7 irresistible win-back emails

After the avalanche of holiday emails that bury inboxes, it’s natural for some subscribers to tune out. But still, it’s hard not to take it personally.

After all, you put in a ton of effort getting them on your list in the first place. And at first, they were super into you, opening and clicking everything you sent. But now, they’ve grown distant and stopped showing interest in anything you have to say.

That’s when it’s time to win them back.

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How a Nashville landmark boosted email click rates 87%

The Country Music Hall of Fame and Museum is the home of America’s music, safeguarding more than 2.5 million pieces of history, including countless recordings and photographs, stage costumes, musical instruments, and more. This landmark – frequented by locals and tourists alike – showcases the lasting significance of music in our hometown, Nashville. It also happens to be where we host our annual Marketing United conference, so you could say we’re pretty big fans of the place!

Here’s a look at how switching to Emma helped their marketing team hit their goals as an organization, prove the value of email marketing, and get some seriously impressive results in the inbox.

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Top 10 reasons to attend Marketing United 2017

Before we dive into why you should attend Marketing United, let me first tell you what it is.

Marketing United is a marketing conference (hosted by us!) that brings together some of the smartest minds in the industry to provide tons of inspiration, creative ideas, and practical takeaways to improve your marketing. Now in its third year, it’s taking place April 19-21, 2017. And it’s right in the heart of Nashville – where Emma HQ happens to be located – so hey, we’ll have a little fun while we’re at it.

Now for the “why you should attend” part. Here are 10 reasons we’re calling Marketing United a must-attend event for marketers.

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The Escape Game’s brilliant email strategy

The “escape room” phenomenon is only about 10 years old, but it’s taken off in a big way as a new frontier for gaming. Here’s the basic premise: Players are locked in an elaborately constructed room. Then, they have to find clues and solve a series of puzzles to free themselves before time runs out. It’s interactive and team-building – not to mention a ton of fun – which has led to many different versions popping up around the world. But one of the first American takes, The Escape Game, continues to dominate the industry, with six locations in cities across the U.S.

Such rapid growth means having to find ways to scale their business – and that extends to their email marketing efforts. Here’s how working with Emma has helped The Escape Game get more strategic about using email to compel first-time visitors to make their escape again and again.

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Staffer Q&A with Chief Product Officer Jeff Middlesworth

In our series, Staffer Q&A, we sit down with members of our crew, interview-style, to find out the "who" behind Emma and get a sneak peek into new features and integrations they're working on.

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Introducing our new integration with restaurant marketing platform, Venga

We’re excited to bring Emma’s powerful marketing tools to Venga customers, helping you use email to attract new customers to your restaurant and turn them into regulars.

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