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Our drag and drop editor is coming your way

We're rolling out a fancy new editor that'll pair ever-so-nicely with our Template Gallery

Just last week, Daniel’s post about Emma’s new Template Gallery spurred a flurry of excitement among customers and fans.

Daniel mentioned that the templates will work with our new drag and drop editor, and I’m here to fill in some of the details of what you’ll see when we release the editor and Template Gallery a little later this month. 

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With Emma, you're in good company. Meet our Customers.

Announcing three new Emma features!

Social posting, notifications and Google Analytics integration are available on Emma's new platform

We kicked off the year with big plans to overhaul Emma’s platform and the way you do email marketing, and we’re thrilled to share that three new features are now available on Emma’s new platform.

Social posting, notifications and Google Analytics integration have been released, and they’re available to customers who’ve been upgraded to the new system. Let’s take a look at how they work.

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Being timely = being amazing

Successful customer support means going the extra mile

In today’s world of instant gratification — where customers can tweet, email and call you within the same five-minute timeframe — you can never turn off your customer service. Plus, potential customers and current ones are not exclusively active during the traditional nine-to-five work hours. Being able to respond with a timely reply is more important than ever.

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Gazing into the crystal ball

Emma staffers predict email marketing trends

If you’re trying to keep up with the latest email-related app or social platform, you probably find yourself feeling a little overwhelmed. And you may wonder how to make the best use of your time and energy.

I know the feeling. As I try to stay on top of email trends, I find myself wondering, What’s next for email? And how can I keep up?

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From us to you: A sneak peek of our free, readymade templates

A whole new way to get handcrafted Emma design

What do you get when a company known for custom design turns its attention to readymade templates? You get campaign templates with all the love and care of custom design, of course.

That’s what’s coming in our Template Gallery, and we couldn’t help but share a small sampling of the brand new email template designs you’ll have access to in a few weeks.

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Ask, listen, sell. (In that order.)

Thoughts on making connections during the sales process

I’m sure you’ve all heard the adage that “Great customer experiences start with listening.” While we default to think of that in a service and support role, today we’re talking business development, where listening can also be the most important step in the sales process.

I’m sure you’ve all heard the adage that “Great customer experiences start with listening.” While we default to think of that in a service and support role, today we’re talking business development, where listening can also be the most important step in the sales process.

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What we’re reading now: on autoresponders, iPad apps and more

The latest don't-miss articles for agencies and business owners

Today’s installment of our reading series contains some great agency- and client-specific posts that you may have missed. Kick back with a cup of coffee and check out the articles I’ve been bookmarking.

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Things we love: Buttons that call the shots

Why buttons make a believer (and a buyer) out of me

I had an epiphany not long ago, as I was checking email one minute and somehow shopping for “fridge solutions” the next. Did I think I had a fridge problem to solve before I opened this email? No. Did I somehow click the button anyway? Uh-huh.

So what happened? In fact, the email was so remarkably eye-catching and the button so effective that it lured me in. I think this idea of buttons as, well, bait is one worth exploring …

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Sexy, new fangled email statistic

OK, maybe it's not, but ...

Sometimes we get caught up in so many of the *other* reasons that email marketing makes sense, that we lose sight of the one that really matters: email works. The DMA estimates that in 2011, it brought back over $40 for every single dollar spent.

It’s staggering, right? While this $40 is certainly an average and not a guarantee, it’s a sign that if you learn about how to do email marketing right, you’re about as close to a marketing sure thing as you can get.

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