There’s nothing worse than working long and hard on an email campaign, only to discover it never even made it to your recipient’s inbox.
Spam algorithms are one of the more arcane elements of the email marketing world, but it’s important to remember that despite what you might believe, ISPs (Internet Service Providers) aren’t out to get you. What they really want to do is create a great user experience by giving people the emails they expect where they expect them.
So how do you influence whether ISPs decide to place your campaign in the inbox or in the spam folder? Well, it’s important to remember that from start to finish, you’re building a relationship with each subscriber – and if you get it right, you'll naturally improve your email deliverability.
Here are ten ways to do just that.See full article