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With Emma, you're in good company. Meet our Customers.

Take a tour of Emma’s new digs in the Trolley Barns

Our Nashville office moves to Rolling Mill Hill

You might have heard that Emma’s Nashville office recently moved into a new space in the refurbished trolley barns on Rolling Mill Hill in downtown Nashville. Now that we've settled into our new home, I'd like to update you with some of the exciting details and, most importantly, share some pictures!

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Care to share the email marketing campaigns that land in your inbox?

Emma staffers explain when & why they share emails with their social networks

I imagine you don't know this about me, but I've got a soft spot for furry four-legged critters. So every time that I get an email marketing campaign (like this one) full of cute, adoptable dogs, you can count on it being something that I share with every social network that I'm on.

Extra special email campaigns and causes seem to rise up, grow a pair of legs and earn a new life outside of the inbox.

The inclination to share hits everyone differently, so I spoke with four of Emma's social-savvy staffers to find out what makes them click the share button. Read on to see if you can spot a trend or two.

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5 questions with Christy Farr of Seeds & Weeds Coaching

How email marketing gave her small business a boost at just the right time

I recently had the opportunity to connect with Christy Farr, a life coach here in Nashville, and I learned how she used Emma to take her one-woman company, Seeds & Weeds Coaching, from maintenance mode into a period of high growth.

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What we’re reading now: on emails that break the rules

As an email marketing strategist, I rarely recommend throwing out the rulebook. After all, best practices have developed for a reason: they help your emails reach the inbox and generally increase conversions. However, you don't want to fall into the trap of being too much of a stickler – or, worse, completely unoriginal. Breaking the rules and trying something unusual might earn you solid, unexpected results.

Read on for three ideas that flip best practices on their head.

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What’s new at Emma

A roundup of recent articles, tutorials and happenings

We're here to help you on your way to email marketing greatness, and we'd like to share a few of the new articles and tutorials we've created in the last few weeks.

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A spotlight of three restaurants in NYC

How these Emma customers use email to keep & attract customers

In July 2010, Emma established a presence in the Big Apple. I opened our New York City office, and I lead up our business development efforts here. In 2011, I was joined by my lovely colleague, Claire Burns, who helps our largest clients with some personalized email strategy. Claire and I are located in SoHo, which puts us in an excellent location for some of the (many) culinary delights that NYC has to offer.

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