If I learned anything from The Wonder Years, it’s that having friends on your side makes dealing with girls and bullies easier. When it comes to growing your email list, those same buddies who put up their fists for you in the schoolyard can do wonders (har har) for generating buzz and taking your audience places that you couldn’t travel to on your own – like a Colorado ski lodge.See full article
This past weekend, Emma hosted Hacktoberfest, a weekend-long hackathon (yep, there are sleeping bags involved here) for Nashville's tech community. It's a perfect example of where technology in Nashville is headed: developers -- both experienced and novice -- getting excited about building great things together.See full article
Just today, we sent our email subscribers an announcement about free fall email templates, which are now available inside every Emma account. Since I create our own email newsletters and announcements, I recorded a short screencast of how this email came together.See full article
To celebrate our free fall-themed readymade templates, we're offering free pumpkin carving stencils inspired by the designs in the gallery.See full article
If you asked your customers (or anyone familiar with your organization) to describe your brand in a word, what do you think you'd hear?
That question stuck with me after attending the 9th annual Advertising Week in New York City this week. Emma is proud to be the email marketing provider for this great organization, which puts on a fabulous event that brings together the best and brightest minds to engage in conversations about advertising that range from content to privacy to medium to brand.See full article
Emma's guide to email and fashion shows you how to assemble a smart email ensemble, add features that bring it all together and style a template to suit any brand.See full article
Good news: Even if you're not ready to think about the holidays just yet, Emma's design team is. We're having all kinds of fun thinking up new free (yep, free) readymade template designs for fall and winter, and we couldn't wait to give you a little preview.See full article
It’s hard to commit to anything daily. Making your bed? Eh. Taking vitamins? Maybe. Morning coffee? Okay, yes, please. What about daily emails? They’ve got to be done well – or your subscribers will likely tune them out.
I’ve got a few examples and ideas for creating daily emails that are effective and even memorable.See full article
In some ways, we email marketing folks are an odd bunch. While you're poking around in your favorite shops, you've probably never been struck by a store's lack of an email signup sheet. Me? I have to sigh every time I visit a retailer that has perfected their digital communications to a tee but hasn't tied them the most personal part of their brand experience -- the in-person part.
Luckily, with just a bit of inspiration, any company can offer a great in-person email signup experience. Here are just a few from our own neck of the woods:See full article