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3 ways to apply image psychology to your next email

Add a little neuroscience to your email marketing

Turn research from the field of neuroscience into smarter images in your email marketing -- and better results. Here's why images are so powerful at engaging email subscribers, creating emotion and compeling action. Learn more and see examples for how to try these ideas in your next email campaign. 

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The Brainiac Guide to Welcome Email Automation

Emma Social recap: The All Aboard edition

A roundup of links we loved this week

We kicked off this past week at Emma with a visit from the Startup Bus. An extremely talented group of entrepreneurs pitched thier startup ideas to some Emma staffers. At the end of the visit, they grabbed our Director of Technology, Alex Ezell, and pulled him aboard the bus to finish out the trip before finally arriving at SXSW.

Don't worry, you don't have to hop a bus and develop a startup in 72 hours to be hip to the happenings this past week. We've rounded up the best links just for you:

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The importance of placing images above the fold

You have less than a second to give them something great to look at

It's likely that when you meet someone, you want to make a good first impression. If you think of your emails as an extension of you or your brand, you want your emails to make a great first impression too. Researchers found that the brain makes decisions in just a 20th of a second of viewing a webpage. You could assume the same would hold true for email. If you only have a 20th of a second to get a good opinion, it only makes sense to lead with something visual rather than text the recipient would have to actually have to read to form an opinion. The truth is, people may not be reading your emails, but guess what, there is a great chance they are *looking* at them, so it's import to convey your message and don't rely soley on text to do that.

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How to achieve brainiac status when it comes to your email’s images

Read our five tips now, and follow the blog for more details all March long

Choosing and editing compelling images is a crucial step in creating engaging email marketing. In Emma's Brainiac Guide to Images in Email, you'll find five practical tips for making the most of your email's visuals. Follow The Emma Blog all March long for more detailed advice on crafting great images, including real-world examples, expert interview and videos.

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Emma Social recap: The In Like a Lion edition

A roundup of links we loved this week

Oh, hey March. What'd you do with our friend February?

This last week has been a busy one at Emma. We officially launched a new partnership with Bigstock by offering five stock images to every customer through March 31, hosted a whole slew of events at our Nashville office and recovered from all the Oscar hoopla.

If March also caught you by surprise, never fear. We've rounded up some of the best stuff from our social spaces this week.

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Sketchnotes: Jim Sherraden of Hatch Show Print

A recap of the first speaker series event by AIGA + Emma

Last night, Emma was pleased to co-sponsor (with the Nashville AIGA chapter) and host a talk by Jim Sheeraden of Hatch Show Print.

To read a recap – or I should say, to feast your eyes on the amazing sketchnotes that came out of this presentation – visit the personal blog of Emma senior designer Taylor Schena. You'll be glad you did.

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Add style to your emails with stock images (they’re on us)

Emma customers get five images from Bigstock now through March 31, 2013

If you haven't peeked in Bigstock's library of over 12 million images that you can use in your email campaigns, you're missing out. Now through March 31, Emma customers can purchase up to five stock images right from your account and we'll take care of the cost.

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Emma Social recap: The We’re All Winners edition

A roundup of links we loved this week

The Academy Awards are this Sunday -- will you don your fancy ball gown or tux, or just take the excuse to get in your pajamas a little earlier than usual? We support either decision, and we've rounded up some of our own winners from the week.

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Are your emails red carpet-ready?

Tips for creating award-worthy emails (because it's not an honor just to be nominated)

Awards season is upon us: the glitz, the glamour, the open rates!

If you’re looking to take home “Best Email in an Inbox,” take note of these tips and handy Emma features that'll put you in the running.

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Emma Social recap: The We Like You edition

A roundup of links we loved this week

Valentine's Day came and went, and if we're judging it by the emails we saw, love was definitely in the air, er inbox.

Here's a look at what went down the week of the Grammys and St. Valentine's glory:

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