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Master the drag & drop editor with new video tutorials

Follow the steps to building your own layout, making design changes and more

All customers now have access to the drag & drop editor, where we recently released valuable features like subject line split testing, built-in stock images and free readymade email templates designed specifically for thank you notes and invitations.

Whether you're new to the drag & drop editor or you've already fallen in love with it (as I have), this new series of short, how-to videos walks you through the steps creating gorgeous emails in less time.

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With Emma, you're in good company. Meet our Customers.

The ultimate email marketing mistake

3 quick tips to avoid getting personalization all wrong

Personalization in email is great. It's a perfect way to connect with your audience on, you know, a personal level. It could even boost your campaign open rate. But when you get the personalization wrong, it can put off an amateur feel or even worse, make your reader feel like they aren't at all important to you leading to an unsubscribe. We've got 3 quick recommendations to make sure your emails come accross sincerely in the most politely personal way.

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The easiest way to use social media to boost your ROI

Sometimes it's all about responding when your name is called

When savvy shopper W. Mark Whitlock took to the Twittersphere earlier this week, he had a goal in mind: Find out if he's partnering with the right email service provider.

That's something that you see pretty often on social media, and asking for advice on Twitter is a great way to get recommendations from peers. It's also a great way to feel out brands that take great care of customers over social media.

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Responsive design for email marketing: Q&A

More on mobile-optimized emails from Emma's experts

A couple weeks ago, you heard right from the horses’ mouths the case made for mobile optimization when it comes to designing emails.

Those horses are back (don’t they ever stay in their pen?) with more about optimizing your content’s display for whatever device your audience is using to consume it.

Rather than design a specific version for tablets, smartphones, etc. that might overlook certain types of tablet or web users with different monitors and resolutions, responsive design allows you to customize your work in a way that regardless the way you view the content, it’s going to look right – or left, depending on the flow of traffic.

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3 tips on choosing a great image for your email campaign

How to find the right stock images to support your marketing message

No matter how often you speak to customers through regular emails, selecting a template that succinctly conveys the message of your brand is a must.

To really entice someone to click through from their email to your website, you'll need a format and layout that not only engages customers, but makes them want to see more. Many businesses leave space for a big image either at the top or in the middle of their emails to break up text and keep people happy.

But choosing just the right image for your newsletter, depending on both the context and the content, can be difficult. Here are three tips to keep in mind the next time you're looking to add imagery to your email marketing:

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3 ways to engage your online audience with email invitations

Create exclusivity even when you aren't hosting a party

This week, we're inviting the Emma community to check out our latest collection of free readymade templates, designed for creating email invitations.

They're great for inviting email subscribers to parties, speaker events, conferences and shows. 

After all, invitations are powerful. They make us feel included. They make us feel special. They're personal, and they're exclusive. And the best part? You don't even need an event to send one. With a little creativity, you'll find all kinds of ways to engage your audience just by framing your message as invitation. Here are three ideas to get you started:

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Responsive design for email marketing, part one

Making emails mobile-friendly, one template at a time

Emma’s a strategic gal. When the time is right to release a new product, there’s much thought that goes into what the story is that we want to tell our customers. That story – ranging from the latest Zadie Smith to Are You My Mother? – is inspired by our own habits as well as what we’re gleaning from you.

Toward the end of last year, Mashable called 2013 the year of responsive design. Their article speaks largely about web design, but if you’re anything like us, you wear glasses while consuming emails on a variety of platforms, too: smart phones, tablets, laptops and desktops. That’s why it’s important to optimize your email campaigns so that they look their best and brightest, no matter the stage.

Our product developers and designers have been thinking about mobile-optimized email design for a while now. And with the release of our new drag & drop editor and new template language to go along with it, Emma is poised for responsive design in the inbox. Wherever that inbox may be.

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Building a business in five days

Lessons learned on the StartupBus to SXSW

How long does it take to build a business?

For some, it takes years. For others, it might just take a few days. Well, as long as you have the necessities: a team of bright, curious people, a common goal, and lots of snacks. We're talking Corn Nuts here, people.

Such is the way on the StartupBus, which kicks off a journey to South by Southwest from a city like San Francisco or New York, pitching business ideas at stops along the way and picking up new "buspreneurs" to join on the fun.

When the bus stopped at Emma's Nashville office a couple weeks ago, Alex Ezell, director of technology, hopped aboard. And now he's back from his StartupBus journey, telling his tale of life on the road (and one creepy night in an orphange-turned-hostel) on his personal blog.

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Designing Emails for the ADOS Crowd

4 ways to appeal to your subscribers' short attention spans

The attention span of the average online consumer seems to be getting shorter every second. Unless you can do or say (or link to) something awesome ... and do it quickly ... you'll likely lose your readers' attention. In fact, I would bet that many folks already stopped reading this blog post. Another portion clicked on that link (above) and are now doing down the rabbit hole that is YouTube. For those that are still reading, please understand that ADOS (Attention Deficit. Oh, Shiny!*) syndrome also applies to email marketing messages. With very few exceptions (read: killer content from a very trusted source), when it comes to email marketing, shorter is better. Humans are busy. We are looking for that instant gratification - the email that (quickly) helps us save time, save money, makes us smarter, and/or entertains us. If your email marketing message cannot do one one (or more!) of those four things, and do it quickly, chances are your content will not get read/clicked/shared/acted upon. So, how to you design an email for this ADOS crowd? Here are a four ways:

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