For full functionality of this site it is necessary to enable JavaScript. Here are the instructions how to enable JavaScript in your web browser.

Emma Social recap: The Summer Vacation edition

A roundup of links we loved this week

School is out for summer, and folks are headed out for all sorts of summer fun. Not sure what to put on your summer reading list? We've got a primer of best practices, news and fun finds to help you kick it off.

See full article
With Emma, you're in good company. Meet our Customers.

Emma Social recap: The 3-Day Weekend edition

A roundup of links we loved this week

A lot of awesome things come in threes, like primary colors, the Hanson brothers and the number of days you have off this weekend to name a few. Before you head out into your three days of awesome, go ahead and check out three best practices (and more goodies) that we rounded up from the web this week.

See full article

What makes an email campaign mobile-optimized, anyway?

5 ways you can make your emails look great on a mobile device

Everyone's talking about mobile email right now, but with all the chatter, it can be hard to know where to start. Never fear – we've got five easy tweaks you can make to your next email campaign to ensure it looks great on screens big and small.

See full article

Emma Social recap: The Digital Summit edition

A roundup of links we loved this week

Digital Summit (a.k.a  #dsum13) was so much fun this year. We met a ton of awesome folks, got to see people tweeting photos of their Emma swag (Thank you!) and generally had an awesome time. That wasn't the only awesome thing that went down this past week though. Take a look back at some of the best that went down in social.

See full article

Optimizing for mobile? Don’t forget your subject line.

You've got 20-30 characters to get the open

If limiting your soul-baring tweets to 140 characters is a challenge, think smaller when it comes to your emails. Much smaller: Smart phones only display five or six words of your email’s subject line, so the gist of your message needs to be conveyed in about 20-30 characters when in portrait orientation.

See full article

All free readymade email templates are now responsive!

We've made 100% of our templates mobile-optimized, so your emails look great on any device -- automatically

Did you know?
Emails that aren't optimized for mobile may actually drive 30% of your readers to opt out.

With Emma's responsive templates, we take care of the mobile optimization for you. All you have to do is add your content and send!

See full article

Emma Social recap: The Swag edition

A roundup of links we loved this week

Digital Summit is this upcoming Tuesday, and we're getting ready by packing up tons of Emma goodies to bring to the masses. If you want your own little piece of Emma SWAG, but won't be able to meet us in Atlanta, just leave a comment here. We'd be happy to oblige!

Now that you've just added to your wardrobe, go ahead and add to your knowledge base with a look at what went down in social this past week:

See full article

How iOS may single-handedly be boosting your email response

Apple iPhone users are on the rise, and they're making you look good

The process of counting opens is far from perfect. Sometimes images download automatically, like in a preview pane, and the open gets counted even if your recipient didn't really engage with your email.

This is where Apple's iOS software gives every email marketer a boost. According to Litmus, three out of the top five email clients where mail is being opened are Apple products.

What makes this great news is that Apple iOS doesn't block email images by default the way Outlook, Android or some others clients do. So not only do your emails look great immediately upon open, but as the Apple empire grows (iPhone gained 21 million users in the past 12 months), you're likely to see a steady uptick in your email opens.

See full article

Emma Social recap: The Kentucky Derby edition

A roundup of links we loved this week

It's Kentucky Derby time, folks. Grab your fanciest hat, whip up your best mint julep and place your bets on any of these best practices from around the web this week. You're sure to come out a blue ribbon winner.

See full article