This past week we've been collecting examples of great welcome emails and sharing all sorts of stats around the great success of welcoming new subscribers. If you have an example of a welcome email to share, just leave us a comment with a link, and we'll mail you a t-shirt for chiming in! And now, you're welcome to check out the happenings from around the web this week. You see what I did there? You're welcome.See full article
Last week, our product teams released new free templates hand-crafted by Emma's designers, some great usability upgrades to the Campaigns start page, a faster and cleaner experience for audience data exports, and various bug fixes in the drag & drop editor:See full article
Here's fun fact: The average open rate for welcome emails is a whopping 50%, making them 86% more effective than email newsletters.
Study after study is showing that welcome emails are performing well above open and click-through rates of other types of bulk emails. Targeting subscibers when they're most engaged (They just signed up!) has been proven to increase long-term engagement with a brand by 33%. Welcome emails have transaction rates ringing the register 9 times higher than other transactional emails and yet only 57.5% of companies surveyed are sending a welcome email. If you're one of those not taking advantage of welcome emails, Emma is making it easier than ever to get going.See full article
Front Desk’s new integration with Emma lets Front Desk users sync audience records and use smart features – like search & segment and autoresponders – in Emma to simplify communication efforts and send the right messages at just the right time.
These real-life scenarios are designed to inspire Front Desk users – and small business owners and marketers anywhere, really – to take advantage of these features and fine-tune their email strategy.See full article
Mobile conversions happen very quickly. They also fail very quickly. It’s the same with brand perception. Provide a disappointing mobile experience and you’ve not only lost your mobile conversion opportunity now, but the opportunity of a desktop conversion later.See full article
This summer, we're in the process of bidding adieu to Emma's classic editor. Longtime Emma customers currently have access to both Emma's classic editor (which, I'll admit, feels like it's out of the Flintstones era) and the new drag & drop editor, which is decidedly Jetsons. We've been adding tons of functionality and new features to the drag & drop editor recently, and our plan is to transition every Emma customer to this new editing experience in the next couple of months.
Like any space car or robot maid, new-fangled technology has a little bit of a learning curve, even for the people closest to it. Getting comfortable with the drag & drop editor internally was critical to being ready to share it with our customers. And if you've ever been part of a big company launch, you know that it's when your colleagues are very busy, so it's hard to find the time to step away and explore.
But we still had to learn this new editor and the cool new features that came with it. So we got creative.See full article
We're thrilled to announce the latest mobile feature to Emma's drag & drop editor: Mobile Preview. When you click the Preview button in the drag & drop editor, you can now toggle between icons for computer, tablet and phone views.See full article