Turn research from the field of neuroscience into smarter images in your email marketing -- and better results. Here's why images are so powerful at engaging email subscribers, creating emotion and compeling action. Learn more and see examples for how to try these ideas in your next email campaign.See full article
It's likely that when you meet someone, you want to make a good first impression. If you think of your emails as an extension of you or your brand, you want your emails to make a great first impression too. Researchers found that the brain makes decisions in just a 20th of a second of viewing a webpage. You could assume the same would hold true for email. If you only have a 20th of a second to get a good opinion, it only makes sense to lead with something visual rather than text the recipient would have to actually have to read to form an opinion. The truth is, people may not be reading your emails, but guess what, there is a great chance they are *looking* at them, so it's import to convey your message and don't rely soley on text to do that.See full article
Choosing and editing compelling images is a crucial step in creating engaging email marketing. In Emma's Brainiac Guide to Images in Email, you'll find five practical tips for making the most of your email's visuals. Follow The Emma Blog all March long for more detailed advice on crafting great images, including real-world examples, expert interview and videos.See full article
Last night, Emma was pleased to co-sponsor (with the Nashville AIGA chapter) and host a talk by Jim Sheeraden of Hatch Show Print.
To read a recap – or I should say, to feast your eyes on the amazing sketchnotes that came out of this presentation – visit the personal blog of Emma senior designer Taylor Schena. You'll be glad you did.See full article
If you haven't peeked in Bigstock's library of over 12 million images that you can use in your email campaigns, you're missing out. Now through March 31, Emma customers can purchase up to five stock images right from your account and we'll take care of the cost.See full article
Awards season is upon us: the glitz, the glamour, the open rates!
If you’re looking to take home “Best Email in an Inbox,” take note of these tips and handy Emma features that'll put you in the running.See full article