Now in Emma, you can test up to three subject lines, and then let us automatically send the winning version to your whole list. With the launch of our latest feature, we're challenging you to a Split Test Showdown to see if you can spot the winning subject line from a few tests we and our customers have tried. Play the game at myemma.com/split-test-showdown.See full article
It's beginning to look at a lot like Christmas at the Emma shop. We're feeling generous, too. In fact, here's a little gift for you, from Emma: Now through December 12, Emma customers get $150 off a custom holiday email template.See full article
In such a mobile world, where everyone wants to convert their web-based software to a mobile app, Instagram is the only example in recent memory where users pined for a desktop version of the beloved mobile app.
And now those piners pine no more. Instagram profiles are here!
But now I’m wondering: Has Instagram become a full-fledged social network? Is that what spurred the cry for a web app, or is it just that we expect content to be delivered through every available channel?See full article
It’s not too late to send a Thanksgiving greeting or Black Friday promotion, friends!
The fall holiday collection in Emma’s template gallery holds readymade designs for a short and sweet Thanksgiving greeting or an invitation to watch college football rivals take the field. And if you’re thinking about a last-minute Black Friday or Cyber Monday promotion to help boost winter sales, look no further.See full article
We're proud to announce that PhotoShelter's new educational guide, Email Marketing for Photographers, just launched today. Get advice straight from professional photographers who rely on email to connect with clients and fans, as well as Emma-tested tips and best practices that will help you get stellar results.See full article
If you've used Emma's new editor, you've probably noticed a few improvements (mostly in the form of streamlined workflow and fancy features) that help you create the most stylish emails around. Now comes another change designed to make it easier to know what's really going to get delivered to your recipients: Unused text blocks and image placeholders will actually display in the inbox.See full article
Emma is offering credits to customers who've sent out emails to help with the Hurricane Sandy relief efforts.See full article
We're excited to announce that we've partnered with Bigstock, one of the world's leading stock image companies, to provide Emma customers access to millions (yep, millions) of stock photo images for use in email marketing campaigns and beyond.See full article
Encourage small nonprofits in your community to apply for Emma 25, the annual initiative in which we award a lifetime of free Emma service to 25 small deserving charities.See full article