When you want to know the latest email trends, to go-to source is clear: Litmus. Their service provides email previews, spam testing and analytics that help email marketers predict how their emails will perform in the inbox. We thought up some top-of-mind questions for Litmus team member Justine Jordan, so read on for her email marketing wisdom.See full article
In the month since our toolbar upgrade, we've been busy with additional enhancements and bug fixes to give you an even cleaner, faster experience working with the drag & drop editor.
To start, we attacked some known issues that came with the upgrade. These bugs are now resolved:
Hitting Enter to start a new line of text after anything other than the ‘Paragraph’ style always sets the new line to ‘Paragraph,’ regardless of the previous style set used
Linked text does not change color when applying a new font color to multiple lines of text
Linked text does not become bold when applying bold formatting to multiple lines of text
As of July 15, 2013, Yahoo! has decided to release email addresses that have not been active in the last 12 months. Read how this affects email marketers, and learn what you can do to keep your list fresh in your Emma account.See full article
Not everyone is lucky enough to have a designer on tap for any given project. And let’s be real, most of us aren’t designers (I’m raising my hand, here). Even without technical training, your emails can look great. Here are some simple tips that will fool anyone into thinking you’re a pro.See full article
When my favorite taco shop, a regional chain, opened in my neighborhood, I was thrilled. I showered them with love on social media, talked up their delicious food and great service with my friends and colleagues, and of course, signed up for their emails.
A weekly email featuring lunch and dinner specials soon started hitting my inbox every Sunday night, encouraging me to come in and try the featured taco special. The only problem? The closing message in the email read, "We're closed on Mondays."
After a few weeks, I grew curious: Why consistently promote your business the night before the one day you're not actually open for business? It seemed like a strange choice, but I figured they knew something I didn't. Maybe they'd surveyed their audience, or maybe they'd done some A/B testing and their open rates were simply higher on Sundays.
I crafted a reply to one weekly email in the hopes of getting an answer. What happened next revealed three email marketing lessons for any business.See full article