Today’s installment of our reading series contains some great agency- and client-specific posts that you may have missed. Kick back with a cup of coffee and check out the articles I’ve been bookmarking.See full article
Sometimes we get caught up in so many of the *other* reasons that email marketing makes sense, that we lose sight of the one that really matters: email works. The DMA estimates that in 2011, it brought back over $40 for every single dollar spent.
It’s staggering, right? While this $40 is certainly an average and not a guarantee, it’s a sign that if you learn about how to do email marketing right, you’re about as close to a marketing sure thing as you can get.See full article
In many ways, content strategy is about finding the most effective and memorable ways to tell your story. And the inbox is an ideal place to do just that. The problem is, most companies send promotion after promotion, and they forget they’ve got a bunch of real humans out there just waiting for something worthwhile to show up. They forget to make things personal. They forget to make things interesting. Eyes glaze over. Expectations are lowered. Emails get deleted.See full article
Today’s guest post is written by Daniel Laws, Jr., founder and president of DaBrian Marketing Group, LLC, a leading Internet marketing company since 2008 and Minority-Owned Business Enterprise. DaBrian Marketing Group specializes in search engine marketing & web analytics. Daniel is a blogger, Google AdWords Certified Individual, Microsoft Advertising Accredited Professional, Google Analytics Qualified Individual, member of SEMPO & Digital Analytics Association (WAA) and has an M.B.A. with an emphasis in Marketing.
He’s here to share his expertise on search engine optimization and search engine marketing -- and how your business can apply best practices to your email marketing strategy.See full article
I’m here to share a change to Emma’s opt-out process, effective today. Historically, unsubscribing from an Emma email has been a one-click process; a recipient of an Emma email clicked the opt-out link to unsubscribe immediately from the list. This afternoon, we’re releasing one more step to the opt-out process: a simple screen with a required confirmation button to ensure that the recipient of the email really intends to unsubscribe.
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Let’s face it: most companies write marketing copy for the web and email that reads like it was written by a robot.
And nobody likes bots. (See: spambots, twitbots, fembots, that 80s movie with Emilio Estevez where all the semi-trucks come to life.)
I spot this kind of writing all the time in email marketing campaigns — that’s the realm I work in — but it’s just as rampant in every other digital medium.
“The objective of our organization is to provide best-in-class e-commerce solutions that facilitate bottom-line growth.”
Okay, fine, but don’t you just help people sell more stuff?See full article
If you’re anything like me, then your day consists of asking yourself this question countless times as you scroll through your Twitter app, Facebook feed, Flipboard and RSS reader: Is reading this article going to be worth my time?
Content marketing has afforded us more free resources, case studies and education than we could possibly have time for. In this roundup, I’m cutting through the noise and sharing some of my favorite recent reads.See full article
Emma loves a party. And a webinar. And an open house. Emma’s a pro at planning events, and all the tools you need to promote, invite and create follow-ups for your own in-person or online event already exist in your Emma account (and are included in your monthly pricing) — no need to turn to a third-party solution to handle e-vites. Check out these simple steps for planning your next event with Emma.See full article