School is out for summer, and folks are headed out for all sorts of summer fun. Not sure what to put on your summer reading list? We've got a primer of best practices, news and fun finds to help you kick it off.See full article
On the heels of announcing that Emma's entire collection of free readymade templates is responsive (so your emails are optimized for mobile devices automatically), we've just released a brand new Brainiac Guide.
This one's all about mobile email design, and it's jam-packed with statistics, visuals and advice for crafting emails that look great on screens big and small.See full article
Everyone's talking about mobile email right now, but with all the chatter, it can be hard to know where to start. Never fear – we've got five easy tweaks you can make to your next email campaign to ensure it looks great on screens big and small.See full article
If limiting your soul-baring tweets to 140 characters is a challenge, think smaller when it comes to your emails. Much smaller: Smart phones only display five or six words of your email’s subject line, so the gist of your message needs to be conveyed in about 20-30 characters when in portrait orientation.See full article
Did you know?
Emails that aren't optimized for mobile may actually drive 30% of your readers to opt out.
With Emma's responsive templates, we take care of the mobile optimization for you. All you have to do is add your content and send!See full article
The process of counting opens is far from perfect. Sometimes images download automatically, like in a preview pane, and the open gets counted even if your recipient didn't really engage with your email.
This is where Apple's iOS software gives every email marketer a boost. According to Litmus, three out of the top five email clients where mail is being opened are Apple products.
What makes this great news is that Apple iOS doesn't block email images by default the way Outlook, Android or some others clients do. So not only do your emails look great immediately upon open, but as the Apple empire grows (iPhone gained 21 million users in the past 12 months), you're likely to see a steady uptick in your email opens.See full article