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Emma Social recap: The Halloween Hangover edition

A roundup of links we loved this week

Halloween has come and gone, but now we get to look back at all of the costumes, candy, ghouls and gore. While you're nursing your Halloween hangover, you can also catch up on all of the best that went down in social while you were busy stuffing your face with candy corn.

Best practices
Get the conversion with your email marketing
Now may be the time to put more video in your email campaigns
5 ideas for saving time & resources with email
 

Emma news
Our staffers celebrate Halloween by giving back to one of our favorite nonprofits!
Emma went as Wonder Woman for Halloween
We've got Thanksgiving, Black Friday and Cyber Monday templates!

Fun finds
Not sure what to do with your Halloween candy trash? Make art!
Typography by Akatre
Definitions for 34 Twitter terms you were too embarrassed to ask about
 

Our most popular tweet of the week

 

 

And lastly, a favorite from our own feed

I'll hand it to Pepsi for being bold, but I'm not sure what message they were hoping to convey. Do you like this ad? 

 

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Code Boo: A Halloween giving back event

Emma staffers get spooky for St. Luke's Community House

Halloween is always a festive time of year, and at Emma, it's also a time to give back.  This year, for the fifth year in a row, a group of volunteer Emma staffers staged the scariest haunted house in Nashville. The effort is called Code Boo, and it takes place at St. Luke's Community House, a local nonprofit.

I asked Jamie Bradley, a Code Boo co-captain, a few questions about this honorable (and terrifying) Emma tradition.

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Last-minute Halloween email inspiration

See how 3 customers are using Halloween templates this fall

Thinking about sending a Halloween email in the next day or so? I've pulled together three Emma customer examples to help get you inspired.

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Emma Social recap: The Halloween edition

A roundup of links we loved this week

It's time to get Halloween-y with it! All Hallows Eve is just days away, so this social recap is dedicated to all things ghoul and goblin. If pumpkin carving is on your to-do list this weekend, download these free stencils, inspired by some of our favorite fall-themed templates. Before you reach for the pumpkin guts, grab your weekly dose of advice below (if you dare) and leave a comment telling us what you think Emma should be for Halloween. We'll send you a prize and might even dress her up in the costume you came up with!

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The next five emails you should send this fall

Line up your seasonal email marketing strategy now, and rake in the ROI

If you haven't started planning your seasonal email strategy yet, it's not too late! There are still plenty of opportunities to send timely emails and take advantage of the uptick in retail activity in particular. So what are the dates and messages to consider? Get your calendar and your pencil ready – you're about to make a seasonal campaign plan.

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Five favorite moments from HackNashville

What happens when you combine really smart people with an endless supply of junk food

Emma hosted HackNashville this past weekend in our downtown Nashville office. A sizable crowd of developers, entrepreneurial-types and self-professed geeks gathered for 48 hours of idea-swapping, coding and presenting some pretty freaking cool projects.

I watched the weekend's events unfold on my Twitter feed, and the energy – even in 140-character increments – was palpable. I arrived at the office Monday morning and immediately asked Jim Hitch, my esteemed colleague and Emma product owner, what his top five moments of the weekend were. 

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Emma Social recap: The Alaska Day edition

A roundup of links we loved this week

It's Alaska Day (not to be confused with Baked Alaska Day)! This week's round up of all that went down in social is dedicated to our 49th state. And if you leave a comment that correctly answers what Juneau, Alaska, was named after, I'll send you a prize.

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How to use embedded tweets in your brand strategy

3 ways to market your business with social proof

What do you do when someone says something nice about your brand on Twitter? Here at Emma, we make it a habit to say thanks (of course) and share the nicety internally over email so everyone gets that warm fuzzy feeling.

Earlier this year, Twitter made it really easy for brands to do more with the noteworthy tweets they spot in their feed. With just a couple clicks, you can grab a snippet of code from Twitter and embed a tweet just about anywhere. Here are three ways to use the embed feature to extend the life of a cool tweet and market your business in an authentic way:

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Just added! New fall template designs for your seasonal emails

They're mobile-optimized, absolutely free and smell like pumpkin spice (except that last part)

Our talented crew of designers couldn't resist adding some new designs to the cornucopia (yep, I went there) of free templates in our Fall Collection.

So in addition to the customer favorites we brought back a couple weeks ago, you'll find fresh seasonal templates in your account, and they're all optimized for mobile devices. Read on to meet some of my favorites!

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Emma Social recap: The SoBro Fest edition

A roundup of links we loved this week

SoBro Fest is happening this afternoon! We're excited to sponsor such a cool event that celebrates the Nashville tech industry and its fast-paced growth. It's no wonder so many techies are being drawn to Music City. If you're in the area, definitely stop by. It's a free event!

If you're too far away to make it, consider the tips below your opportunity for festival small talk around your office ping pong table. And if you don't have an office ping pong table, maybe you should just talk how you're going to procure one.

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