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Subject line split testing is here!

And we're challenging you to a subject line showdown.

Now in Emma, you can test up to three subject lines, and then let us automatically send the winning version to your whole list. With the launch of our latest feature, we're challenging you to a Split Test Showdown to see if you can spot the winning subject line from a few tests we and our customers have tried. Play the game at

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The Brainiac Guide to Welcome Email Automation

5 Best Practices for Subject Line Testing

Make the most of our latest feature with expert advice from Brooks Bell Interactive

The online conversion experts at Brooks Bell offer up five tips for setting up effective subject line split tests in your email marketing campaigns.

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Sending a holiday email? Tis the season…

Custom holiday templates are on sale. But only until December 12!

It's beginning to look at a lot like Christmas at the Emma shop. We're feeling generous, too. In fact, here's a little gift for you, from Emma: Now through December 12, Emma customers get $150 off a custom holiday email template.

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Instagram: Mobile-first, but not mobile-only

Three staffers weigh in on the new-to-desktop social app

In such a mobile world, where everyone wants to convert their web-based software to a mobile app, Instagram is the only example in recent memory where users pined for a desktop version of the beloved mobile app.

And now those piners pine no more. Instagram profiles are here!

But now I’m wondering: Has Instagram become a full-fledged social network? Is that what spurred the cry for a web app, or is it just that we expect content to be delivered through every available channel?

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Yes, you can create a last-minute email

Readymade templates for Thanksgiving greetings and retail promotions make it possible

It’s not too late to send a Thanksgiving greeting or Black Friday promotion, friends!

The fall holiday collection in Emma’s template gallery holds readymade designs for a short and sweet Thanksgiving greeting or an invitation to watch college football rivals take the field. And if you’re thinking about a last-minute Black Friday or Cyber Monday promotion to help boost winter sales, look no further.

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What you see is (now really) what you get

We've changed how unused image and text placeholders behave in the inbox

If you've used Emma's new editor, you've probably noticed a few improvements (mostly in the form of streamlined workflow and fancy features) that help you create the most stylish emails around. Now comes another change designed to make it easier to know what's really going to get delivered to your recipients: Unused text blocks and image placeholders will actually display in the inbox.

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A word from Emma to our friends impacted by Hurricane Sandy


Emma is offering credits to customers who've sent out emails to help with the Hurricane Sandy relief efforts.

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Calling all nonprofits: apply for a lifetime of free email marketing service from Emma!

We're awarding 25 free Emma accounts for the ninth annual Emma 25!

Encourage small nonprofits in your community to apply for Emma 25, the annual initiative in which we award a lifetime of free Emma service to 25 small deserving charities.

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