For full functionality of this site it is necessary to enable JavaScript. Here are the instructions how to enable JavaScript in your web browser.

Emma Social recap: The football edition

A roundup of links we loved this week

The Big Game is upon us, and whether you're rooting for the west coast, east coast, or simply showing up for the nachos, we've rounded up the articles, happenings and fun football finds from our social spaces to send you into the weekend cheering:

See full article

New (and free!) football themed email templates are here

Customize 'em with built-in color swatches for your favorite team

Hosting a gathering for the big game this weekend? Why not use a free football themed template to send your invitation? They're free, and we just added them to every Emma account. These templates come with built-in color swatches for the Ravens and 49ers, so no matter who you're cheering for on February 3rd, you can customize your email's design in just a couple clicks.

See full article

Get more opens on the mailing you’re sending right now

Why subject line split testing matters

Since Emma’s subject line split-testing feature launched last month, we’re gleaned a lot from our own internal tests and those our customers have shared. Below are four case studies that find laying out your cards isn’t always the best policy, a thoughtful subject line is worth the time spent on it and limiting your appeal can yield a yawn of a response.

See full article

A peek at our DIY email retrospective

We started fresh in 2013 with a look back at what worked well for us in 2012

I made a timeline of emails sent over the last six months, adjusted their height on the wall according to each email's open rate, wrote out each subject line, labeled key metrics and trends with Post-its and whiteboard markers, and – here's the important part – pulled together a small group of Emma staffers to soak it all in and make some insights.

See full article

The power of saying thanks

Good news, Mom: good etiquette is alive and well in email marketing

How does saying "thank you" in your email campaign's subject line affect your response rates? The stats -- including our own -- may surprise you. Plus, every Emma account has access to free "thank you" email templates to help you share some kind words with your customers.

See full article

If Downton Abbey characters were email marketers

Obviously you should take marketing advice from fictional 1920s British people

Get email marketing advice from your favorite characters from Downton Abbey. From Mary's sense of style to the Dowager Countess' way with words, see how the cast of Downton Abbey can inspire better email marketing this year.

See full article

Starting fresh in the New Year

5 tips for a better 2013, or as I like to call it, next week

Whether you pledge to change your email marketing strategy or just spend less time in your desk chair, tis the season for envisioning a better you. I’ve come up with five tips for starting fresh in the New Year. These are as much for myself as for you, so hold me accountable.

See full article

Holiday emails: Am I too late?!?!

Tips for delivering a stylish holiday campaign that doesn't look last-minute at all

The beauty of email marketing is that, with the right mindset and tools, a last-minute mailing can be just as effective as one you've planned for months. We've got tips for making the most of that holiday email still on your to-do list.

See full article