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Emma Social recap: The Welcome edition

A roundup of links we loved this week

This past week we've been collecting examples of great welcome emails and sharing all sorts of stats around the great success of welcoming new subscribers. If you have an example of a welcome email to share, just leave us a comment with a link, and we'll mail you a t-shirt for chiming in! And now, you're welcome to check out the happenings from around the web this week. You see what I did there? You're welcome.

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With Emma, you're in good company. Meet our Customers.

Template Gallery enhancements, faster audience exports, drag & drop editor bug fixes

Last week, our product teams released new free templates hand-crafted by Emma's designers, some great usability upgrades to the Campaigns start page, a faster and cleaner experience for audience data exports, and various bug fixes in the drag & drop editor:

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Emma Social recap: The New York Times editon

A roundup of links we loved this week

This week, The New York Times published the story of Emma's reinvention. We loved the article because it highlighted the bold moves we've made as a company to ensure Emma can continue to grow and help marketers everywhere (plus they included an inflatable R2D2 in the photo). But the real excitement took over when our social followers, fans and friends started spreading the news. Thanks to everyone for the kudos, cheers and congrats. We're always striving to make Emma better for all of our customers, and it felt amazing to have a little bit of that backstory shared in such a prestigious publication. I know that's not the only thing that happened in the world this week, so catch up on all the rest that went on in social!

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The importance of welcoming new subscribers

Are you missing out on a key part of email marketing strategy?

Here's fun fact: The average open rate for welcome emails is a whopping 50%, making them 86% more effective than email newsletters.

Study after study is showing that welcome emails are performing well above open and click-through rates of other types of bulk emails. Targeting subscibers when they're most engaged (They just signed up!) has been proven to increase long-term engagement with a brand by 33%. Welcome emails have transaction rates ringing the register 9 times higher than other transactional emails and yet only 57.5% of companies surveyed are sending a welcome email. If you're one of those not taking advantage of welcome emails, Emma is making it easier than ever to get going.

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Meet two Emma features designed to help your Front Desk business

Front Desk’s new integration with Emma lets Front Desk users sync audience records and use smart features – like search & segment and autoresponders – in Emma to simplify communication efforts and send the right messages at just the right time.

These real-life scenarios are designed to inspire Front Desk users – and small business owners and marketers anywhere, really – to take advantage of these features and fine-tune their email strategy.

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Emma Social recap: The We Heart Public Television Edition

A roundup of links we loved this week

Here at the Emma shop, we've had a pretty exciting week. The favorite event? Participating in a pledge drive to help raise money for Nashville Public Television. Be sure to check out the Emma news to see a snapshot, and go ahead and take a dive into all of the best practices and fun finds while you're at it. 

Best practices

Practical tips for uniting email and social campaigns
From the experts at Unbounce: Think local, design for mobile
Email marketing: What and how to test

Emma news

We helped raise thousands for Nashville Public Television
Attention, people who love helping people: We're hiring in customer support!

Fun finds

The 90s are back? Google says yes!
Drool-worthy vintage typography

Our most popular tweet this week

And lastly, a favorite find from our own Twitter feed

I love running into examples where crowdsourcing through social media really works to enhance an experience the way it wasn't able to happen before. Do you have a similar social media story? I'd love to hear!


Keep up with us in real time on Twitter, Facebook, Instagram and Vine (we're Emma Email).

Designing mobile experiences that convert local visitors

Advice from Unbounce

Mobile conversions happen very quickly. They also fail very quickly. It’s the same with brand perception. Provide a disappointing mobile experience and you’ve not only lost your mobile conversion opportunity now, but the opportunity of a desktop conversion later.

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Hiding lessons in requests for cute kitten photos

How we made learning the drag & drop editor fun for Emma staffers

This summer, we're in the process of bidding adieu to Emma's classic editor. Longtime Emma customers currently have access to both Emma's classic editor (which, I'll admit, feels like it's out of the Flintstones era) and the new drag & drop editor, which is decidedly Jetsons. We've been adding tons of functionality and new features to the drag & drop editor recently, and our plan is to transition every Emma customer to this new editing experience in the next couple of months.

Like any space car or robot maid, new-fangled technology has a little bit of a learning curve, even for the people closest to it. Getting comfortable with the drag & drop editor internally was critical to being ready to share it with our customers. And if you've ever been part of a big company launch, you know that it's when your colleagues are very busy, so it's hard to find the time to step away and explore.

But we still had to learn this new editor and the cool new features that came with it. So we got creative.

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Emma Social recap: The National Ice Cream Sandwich Day edition

A roundup of links we loved this week

It's National Ice Cream Sandwich Day! Bid farewell to July and revel in these last days of summer with your ice cream sandwiches and marketing best practices. You really can't head into the weekend without knowing what could drive your email marketing revenue up 40%, could you? Oops, don't let your ice cream melt onto your keyboard. Your IT folks would probably frown upon that.

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Preview your email on mobile devices before you send

Emma's latest feature empowers you to make smart design decisions for mobile

We're thrilled to announce the latest mobile feature to Emma's drag & drop editor: Mobile Preview. When you click the Preview button in the drag & drop editor, you can now toggle between icons for computer, tablet and phone views.

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