The sports world is strictly divided into two factions: winners and losers. So it’s only natural that sportswear brands would also have a competitive streak.
The relationship between Nike and Adidas showcases that intense rivalry like no other. Nike has long been the top dog in the industry, but we’ve recently seen the two brands compete for sponsorships, partnerships, and star-studded sneaker endorsements (hello, Yeezy 750s). They’ve even been involved in lawsuits and all sorts of drama over defecting designers – much of it in the Three Stripe’s effort to dethrone its arch-rival, the Swoosh, once and for all.
But in the midst of all the turmoil, who’s doing better marketing? How do they match up in the inbox? Let’s find out.See full article