Emma staffers fright and delight at St. Luke’s Haunted House

Halloween is always a festive time of year, but at Emma, it's also a time to give back. For the past seven years, a group of volunteer Emma staffers have staged the scariest (and most fun) haunted house in Nashville. The effort is called Code Boo, and it takes place at St. Luke's Community House, a local nonprofit.

We asked Priya, a Code Boo Co-Captain this year, for the inside scoop on this honorable (and terrifying) Emma tradition.


See full article
The Brainiac Guide to Welcome Email Automation

11 downright spooky email marketing stats

We all have our fears: Heights. Spiders. That horrifying clown from the movie “It."

But nothing scares today’s marketers quite as much as cold, hard data. That’s right – there are numbers out there that can make even the most intrepid marketer’s spine tingle. So in honor of Halloween, we’ve gathered some truly spooky stats that will haunt your marketing dreams and encourage you to up your email game… or else.

Before you get too freaked out, we also added some helpful tips on how to deal with this spooktacular data. Enjoy, and happy haunting!

See full article

The best days to send email during the holidays

If you’re feeling overwhelmed when it comes to your holiday marketing, take a deep breath: It’s not too late to develop a solid strategy that will see you through the rest of the year. To help, we’ve outlined the most important days to plan for if you want to make the most of the holidays (and attract the most holiday $$) these next few months.

See full article

Let’s Get Personal: Crafting Truly Valuable Experiences with Email

A Q&A from our webinar with CMI

You all had so many amazing questions that I didn’t have time to get to them all during the webinar. Thankfully, CMI was kind enough to pull together the ones that I missed so I could answer them here on the Emma blog. Enjoy!

See full article

A major franchise’s rock star email strategy

A Q&A with School of Rock

Since he works for such a cool brand with an awesome mission, we were super excited when we got the opportunity to chat with Sam Dresser (School of Rock’s Senior Director of Information Strategy) about how School of Rock does marketing, why they chose Emma, and how email helps them reach more prospective musicians.

See full article

8 quick fixes to boost your email marketing ROI

If you find that your emails aren't paying off quite as well as you had hoped, never fear! Here are 8 simple methods you can use to improve your campaigns and achieve the crazy good ROI that makes email the most cost-effective strategy on the digital marketing scene.

See full article

7 awesome ways to build your customer email database

Let’s face it: For many business owners, collecting email addresses from current or potential customers can be a drag.

You don’t want to feel like you’re spamming the very people who are keeping your business alive, but you also need their contact details to ensure that your business continues to grow and stay profitable. You have to target new promotions and offers to someone, and who better to target than your current fans and those who have already expressed some kind of interest in your product? It’s a dilemma that many business owners face.

See full article

Segment by behavior to crush your email marketing goals

At this point, segmenting your email list is Marketing 101 – every successful marketer does it. But smart audience segmentation goes beyond simple demographics like age, gender, or location. Segmenting by behavior is the key to getting the email marketing results you’re looking for.

See full article

Stitching together a seamless email marketing strategy

What we learned from Children's Corner Store

Ruffles, buttons, and lace – oh my! Whether you’re a master seamstress or just have a passion for fabulous frocks, Children’s Corner Store has everything you need to create shining ensembles. The brand is best known for their extensive offering of supplies and patterns, but for those looking to learn new techniques, they also offer a full schedule of in-depth sewing classes.

See full article