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The best holiday email marketing: Content

This is it... here’s the final installment of this month’s “the best holiday email marketing" series.

For this post, I thought I’d go out with a bang and focus on something a little bit heftier than stats, subject lines, or flashy design elements: email content. Here’s some of the best, most strategic content I’ve seen in holiday email both this year and last. Use these ideas to help inspire you these next few months, and good luck out there.

Happy holidays!

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9 scary-good email examples for Halloween

Happy (almost) Halloween, friends!

For this month’s round-up, I thought it would only be appropriate to highlight a few of the festive sends to hit my inbox these past few weeks. Here’s to proving that Halloween-themed email marketing can go beyond pumpkin emojis and.... *shudder* .... yet another “spooktacular” sale.

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What B2B marketers can learn from these B2C emails

“There is no more B2B or B2C. It’s H2H: human to human.” – Bryan Kramer

So true, Bryan, and it’s something B2B marketers often forget. The unnatural division of business-facing and consumer-facing marketing tactics has (for the most part) become obsolete, yet many still cling to the outdated notion.

The fact of the matter is, whether you’re selling software or designer shoes, the person on the other side is still a real, live person. But many B2B marketers focus too much on the features of their product or service and not enough on connecting with their audience as humans.

So here are a few examples of how B2B marketers can get inspiration from B2C emails and apply the human element to their own strategy.

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What franchises should look for in an email service provider

Franchise marketers know that their job comes with a set of unique challenges. So naturally, the tools they use need to be designed with those same challenges in mind. A couple of examples: You have to address the individual needs of multiple locations, yet somehow maintain a cohesive brand image across all of them. You want to empower your franchisees, but at the same time ensure you're providing a consistent experience.

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How GoldieBlox is transforming the pink aisle, one email at a time

When Debbie Sterling, a Stanford-educated engineer, launched a KickStarter campaign in 2012, she had no idea what a phenomenal success it would be.

Her idea? To get young girls interested in STEM (Science, Technology, Engineering, Math) with a construction toy designed just for them. Not only did she meet her funding goal – she doubled it. Now, GoldieBlox can be found on the shelves of over 6,000 retail stores, including Barnes and Noble and Toys “R" Us.

Much of GoldieBlox’s rapid rise can be attributed to its small-but-mighty marketing team, who jumped in with both feet to get the word out about the brand. And there’s no better place to see the fruits of their labor than in the inbox. Their email program is fairly new, but it’s incredibly robust and chock-full of smart strategy.

Want to see their grade-A work for yourself? Here’s a little peek into the GoldieBlox subscriber experience.

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The best holiday email marketing: Stats

For this week’s edition of our holiday marketing series, we gathered the most impactful stats we could find about where, when, and how buyers shopped in 2015.

The verdict? The 2015 holiday season was huge for retailers (with email marketing a major focal point), and this year is set to be even bigger. Scan through the stats and use them to inform your strategy these next few months – when your own big numbers start rolling in, you’ll be happy you did!

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Staffer Q&A with Director of Client Success Cliff Corr

In our series, Staffer Q&A, we sit down with members of our crew, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.

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The best holiday email marketing: Email design

For the second installment of this month’s holiday marketing series, we’re honing in on one of my absolute favorite topics… email design.

I’ll happily talk testing, subject lines, and general marketing strategy for days, but let’s be real, it’s way more fun to compile a bunch of beautiful emails. And the holiday season in particular? It's like the Super Bowl of email design. So get your hot wings ready, check out some of our favorite campaigns, and get ready to break out your best and brightest this holiday season.

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