Emma Social recap: The 404 edition

A roundup of links we loved this week

You may have noticed that we launched a new website this week. We're super proud of how it turned out, and like any big project, there are certain areas that are still a work in progress (including this blog). So if you're looking for something and happen to find yourself on our 404 page, do yourself a favor and hit the space bar a few times. You won't regret it. You know what else you won't regret? Checking out these links to our favorite articles and social posts this week.

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The Brainiac Guide to Welcome Email Automation

5 easy steps to your best mobile-friendly email

How to make sure your email is screen-agnostic

How can you be prepared for all the different devices your customers are using to view your email? Here are 5 tools that make mobile-optimization a cinch.

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Emma Social recap: The Mother’s Day edition

A roundup of links we loved this week

Sunday is Mother's Day, so as soon as you're done checking out these links to the best posts from this week, go to your mom's favorite flower/wine shop and pick out something nice. Actually, do that first, and then come back and read these articles. They'll still be here. Oh, and when you call your mom on Sunday, can you please lie and tell her that, yes, you've been eating right and getting enough sleep? It's her day, after all.

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Batali, method and Mapco: 3 Emma-powered brands that add video to their email marketing

Examples of how to use video in your next campaign

When done right, linking to a video with your email marketing is a great way to boost engagement with your audience. Here are three ways (with examples from some our coolest customers) that you can use video in your next email campaign to send click rates soaring.

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9 ways smart email marketers are using preheader text

Customize preheader text to improve email open rates

Email marketers have another tool to grab subscribers' attention: preheader text.

Unfortunately, marketers often neglect this valuable piece of inbox real estate. The generic “If you're having trouble viewing this email...” message is the equivalent of having a cute store in a happening neighborhood and allowing the landscaping to get all raggedy and overcome with weeds. It’s not enticing to potential customers.

So here are 9 ways to customize preheader text that will invite readers to open up your email and stay awhile.

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Emma Social recap: The Derby Day edition

A roundup of links we loved this week

Tomorrow is Derby Day, and thousands will descend upon Churchill Downs decked out in fancy hats and seersucker suits ready to make questionable gambling decisions. Or as it's called around Emma, Tuesday. But we don't horse around when it comes to our favorite links, so kick back, grab a mint julep and check out the best articles and social posts from this week.

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How to add preheader text to email (and why you should)

Announcing our customizable preheader text feature

You know the slightly grayed out text that shows up after the subject line when checking emails in your Gmail account or on your phone? That's preheader text. Now Emma customers can control what that text says, which gives you the ability to elaborate on your content without extending the subject line beyond the cutoff point.

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Announcing the Emma spring tour

Rocking inboxes in a city near you

The Emma crew will be busy this spring hosting events in Nashville and taking the email marketing show on the road. TIckets are selling fast, but we totally know a guy who knows a guy who can hook you up with backstage passes. Here is a list of our upcoming tour dates, so come see us, won't you?

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Emma Social recap: The Marathon edition

A roundup of links we loved this week

It's marathon weekend here in Nashville, and tomorrow, the soundtrack to Music City will be the drumming of 30,000 runners' feet on the pavement. And though the work week can sometimes feel like a marathon (obvious metaphor alert!), it's Friday, so we're sprinting to the finish line. To help you through the final stretch, here are some of our favorite articles and posts from the week.

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How to add video to email and send click rates skyrocketing

Introducing our new video block

You know undeniable chemistry when you see it. Holmes and Watson. PB and J. Hall and Oates. Bacon and...everything. And oh yeah, video and email.

It's true. Our friends at Wistia report a 300% increase in email clicks when they include video.  That’s why we’ve developed this super-simple way to add a video from YouTube or Vimeo to your email in our drag & drop editor. Check it out.

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