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How an email marketing company does email marketing

As a B2B marketer, it often feels like B2C gets all the email love.

And there’s a ton we can learn from B2C: design best practices, how to create a compelling offer, etc. But trying to go full B2C in the B2B world (e.g. “buy one, get one” deals or goofy GIFs) might not go over so well. So what does work for us B2B marketers?

Unfortunately, there’s not a magic one-size-fits-all solution (believe me, I’ve checked). But I can tell you how we think about B2B email marketing here at Emma, along with some takeaways you can use to create a strategy that works for you and your organization.

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9 emails that set off fireworks in our inbox

Sifting through our inboxes, we couldn’t help but be impressed with some of the top-notch emails that poured in over the long weekend.

Independence Day is a marketer’s delight: It allows us to play around with our email design, evoke a sense of patriotism in the U.S. segments of our audience, and incorporate some seasonal goodies into the mix. Plus, it presents the perfect opportunity for a mid-summer sale. After all, what’s more American than some good, old-fashioned capitalism?

These emails were the best of the patriotic bunch this year. Check ‘em out!

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How Tito’s Vodka nurtures their thirstiest advocates

Tito’s Handmade Vodka is an easy brand for us to get behind: They serve up both delicious cocktails and delicious content. And their team always does a fantastic job nurturing their following of devoted advocates – something that really shines through in their email program.

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Class is in session: Lessons from top university marketers

One of the highest-rated sessions at this year’s Marketing United 2016 conference was a panel discussion between marketers from some of the top universities across the country. And for good reason – their super smart tips are helpful for anyone (not just university marketers) looking to improve their strategy and find better ways to communicate with their audience.

 

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Staffer Q&A with Design Services Lead Logan Baird

In our new series, Staffer Q&A, we sit down with Emma staffers, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.

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Key takeaways: “Everything Has Changed and Nothing Is Different”

UnMarketing's Scott Stratten was a fan favorite at our inaugural Marketing United conference in 2015, so we didn’t think twice about asking him back this year. And his fresh new keynote for 2016 – “Everything Has Changed and Nothing Is Different” – didn’t disappoint.

Here are some of the biggest takeaways from his talk. Or, if you’d prefer to hear from the man (… the myth… the Canadian) himself, scroll down to watch his full presentation!

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8 B2B email marketing examples that deserve a trophy

We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!”

It’s time for some tough love, guys. Marketing for a B2B company doesn’t give you a free pass to settle for so-so email design. We get it – B2B marketers can’t rely on cat GIFs or goofy promotions to sell their products or services. But a lot of the email design best practices retailers use to capture attention in the inbox still apply.

Here are 8 examples that prove B2B emails don’t have to be underwhelming, ugly, or forgettable. Use them as inspiration to up the ante in your next B2B send and instantly stand out from the competition. Your subscribers (and your boss) will thank you for it!

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