How universities can use automation to connect with potential students

What we learned from The University of Alabama in Huntsville

Meet Midori Maloney. 

You know that circus performer who somehow finds a way to keep a dozen precariously spinning plates balanced on tall, skinny poles? That’s Midori. As the graduate studies marketing coordinator (and recruiter… and event planner… and budget analyst…and assistant to the graduate dean) for The University of Alabama in Huntsville, Midori is a one-woman powerhouse when it comes to balancing a busy schedule and keeping all of her plates spinning.

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The Brainiac Guide to Welcome Email Automation

Emma Social recap: The We Love Our Dads edition

A roundup of links we loved this week

Father’s Day is almost upon us, so we’d like to take a moment to appreciate the important lessons we’ve learned from our dads throughout the years:

1. Always treat people with respect.
2. Pay attention to anyone who wears a tool belt or a uniform.
3. Don’t make excuses – there’s no such word as “can’t."

And, most importantly,

4. The Cowboys will always be America’s team.

Ok, so that last one might be debatable, but do you know what's a bona fide fact? How awesome this week’s links are. Go check them out, then make sure to tell your old man (or any other father figure in your life) that you love him!

Happy Father's Day!

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Announcing Dynamic Content, powered by Emma

Dynamic Content is a powerful new feature from Emma that allows you to send unique, personalized content to each one of your subscribers based on the data you store about them — all from a single email. Here's how it works.

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Announcing Dynamic Content for tiered Emma accounts

Dynamic Content is a powerful new feature from Emma that allows your accounts to send unique, personalized content to each one of their subscribers based on the data they store about them — all from a single email. Here's how it works.

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How universities are using best practices to craft A+ emails

What we learned from our University Advisory Board

Here at Emma, we really love finding ways to help you become the very best marketer you can be.

Unfortunately, unlike neckties or Snuggies, there’s no one-size-fits-all approach to marketing. Tips that work for retailers might not apply to universities, for example. And since over 600 universities turn to Emma for their email marketing needs, we want to learn as much as possible about the challenges and successes they face in their day-to-day marketing.

So we brought together a group of our savviest university customers and formed the University Advisory Board (UAB). By engaging in regular round-table discussions with the UAB, we’ll be able to better fine-tune our product development, account management and services to meet the unique needs of universities. Here’s just a few things we learned from our first chat.

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4 tips to become an event marketing pro

Mike Schiff of Eventbrite shares some best practices for planning and marketing a successful event. 

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Emma Social recap: The Crazy Dino edition

A roundup of links we loved this week

It's finally here, guys — "Jurassic World" comes out this weekend! We love Chris Pratt (Bert Macklin FBI, anyone?), but do you think this new one will hold a candle to the original? Regardless, we’re willing to shell out the requisite $12 (plus $50 in snacks) to go indulge in some crazy dino action.

Speaking of crazy dinos, the world of marketing also has a tendency to get a little wild. That’s why this week, we're super excited to release The Modern Marketer’s Field Guide. It’s chock-full of useful tips that'll help you safely navigate the jungle that is email marketing, no machete required. So grab a bag of popcorn, check out the Field Guide and enjoy this week's links!

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Clicks are only half the battle: How to turn engagement into conversions

Tips to convert your audience into buyers, donators and loyal visitors

As much as we love helping you create, send and track the results of your email marketing, we know that your marketing doesn't stop with email. In fact, email is often just a starting point for a customer who will then go on to purchase, donate, share, comment or RSVP. The great news is that the folks on your email list are your most captive audience. So how can you encourage them to do what you're asking them to do (or buy something) without being too pushy? From the email itself to the "thank you" page, your success depends largely on the experience you create for your customers. Here are a few tips for shaping an experience that sends conversion rates skyward.

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Emma Social recap: The Donut Day edition

A roundup of links we loved this week

Here at Emma, there are some things we feel we can always get behind: Fantastic email marketing. High quality design. Cutting-edge tech innovation. Well-brewed craft beer. Lively debates about the relative merits of various karaoke classics. And, most importantly, National Donut Day.

If you’ve ever experienced the overwhelming need to spend a whole day celebrating fried dough (haven’t we all?), today is your chance. And in honor of this auspicious occasion, we’ve served up all of our favorite links from this week — hot, fresh and glazed to your liking. Check them out for yourself ... then grab a free donut from Dunkin Donuts or Krispy Kreme before they run out!

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