Behind the email marketing for country music’s biggest stars

What we learned from BubbleUp

Did you know that many country music stars love email marketing almost as much as they love their guitars and passionate fans? (You didn't? Weird.) But what about those country performers who don’t have that innate email marketing savvy? They turn to folks like Tracy Goldenberg at BubbleUp.

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The Brainiac Guide to Welcome Email Automation

Emma Social recap: The National Book Lovers edition

A roundup of links we loved this week

In honor of National Book Lovers Day, we’ve compiled a little reading material of our own in the form of links to our favorite articles and social posts from this week. Happy reading!

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If Ninja Turtles were email marketers

Because email is the first thing you think of when it comes to the Turtles

Unless you’ve been living inside a shell, you’ve probably heard that there’s a new Teenage Mutant Ninja Turtles movie opening in theaters. We all had our favorite Turtle when we were kids, so it got us thinking: What if the whole ninja thing didn’t work out and they became email marketers instead? Which Turtle would you be?

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26 email stats that all smart marketers should know and love

We confess. We’re marketing nerds. Data, metrics and stats really rev our engines, so we’re always collecting and sharing the best stats we can find around the Emma house. Here are 26 of our favorites.

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How to recover from an email you didn’t mean to send

What we love about Fab.com's approach

Here’s an inbox story that got all of us on the Emma team talking this week.

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How universities can go beyond the newsletter with email marketing

Universities face a unique marketing challenge because they have to reach a wide range of audiences (students, parents, alumni, faculty, staff, etc.) in different departments with different messages – all under the unified brand of the school.

It sounds like the toughest marketing final exam ever, right? But with smart email marketing, it’s a test university marketers can ace.

 

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Emma Social recap: The Simplify Your Life edition

A roundup of links we loved this week

The first week of August is National Simplify Your Life Week. Yep, it’s a thing. And it really speaks to us here at Emma, because in email as in life, we believe that simpler is better. Clutter and disorganization are the enemies this week (frantically cleans four dirty coffee mugs off of desk), so we’re sharing links that will hopefully help your marketing life be a little cleaner and easier.

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The anatomy of our new Response overview revealed

Enough teasing, we're ready to show you the goods

You may have heard that we’re completely revamping our Response overview in the coming weeks to give you more visualized data and even deeper insights into your email results – all to help you get better every time you send. So what’s it look like, and what’s new about it? Let’s open it up and take a look!

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Emma Social recap: The Going Global edition

A roundup of links we loved this week

Did you hear we've taken our first step toward friendly world domination? To expand our international presence, we just hired a new VP of Global based in Australia named Simon G’Day, er, O’Day (hi Simon!). Back here in the States, we're looking to hire all kinds of new friends in our Nashville and Portland offices, so come join us! And since we've already shared two of our favorite links from this week, here are 10 more to make it an even dozen.

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The 3 biggest social media marketing challenges

A Q&A with our smart, talented and incredibly good-looking customers

Last week in Emma Community, we participated in a chat with our customers about all things social media. It’s no surprise considering how smart and thoughtful our customers are, but they shared a lot of super-helpful insights. We encourage you to check out all the social media goodness in the full chat in Emma Community, but if you’re short on time, here are the highlights.

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