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The best holiday email marketing: Email design

For the second installment of this month’s holiday marketing series, we’re honing in on one of my absolute favorite topics… email design.

I’ll happily talk testing, subject lines, and general marketing strategy for days, but let’s be real, it’s way more fun to compile a bunch of beautiful emails. And the holiday season in particular? It's like the Super Bowl of email design. So get your hot wings ready, check out some of our favorite campaigns, and get ready to break out your best and brightest this holiday season.

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Get deeper insights into what’s driving your audience growth

Our new Audience Growth Chart displays your overall list growth over the last 12 months. Located in the Overview tab of the Audience section, the chart gives you a month-by-month glance at your list growth progress, and you can hover your mouse over each month to reveal specific active audience counts.

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Ask Logan: Coding for DPI Scaling in Outlook

Preparing for the worst in email design: Outlook 120 DPI

For those who may not have the 411 on this (as I'm assured youths somewhere still say), Outlook 120 DPI is what happens when Outlook tries to evolve with growing technology – in this case, high pixel density screens.

It's a Windows accessibility setting, and with it enabled, Outlook converts any pixel values that aren't HTML attributes to points and then scales those up. This means your CSS-defined sizes are scaling up while your HTML sizes are staying put, so your lovingly-crafted email designs are scaling up unevenly and breaking.

It's like that awkward and mismatched 6th-grade class photo all over again, with some lucky kids hitting the puberty lottery and looming over the rest of us with their wispy mustaches and cracking voices.

Thankfully, our emails can all hit Outlook 120 DPI puberty together with a few straightforward steps.

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15 stats that will make you rethink your email automation strategy

Let’s cut to the chase: If you’re only doing the most basic email automation (e.g. automating a welcome email, thank you messages, a birthday greeting), it’s high time you take it to the next level.

Don’t get me wrong – those types of emails are great, and they’ll do wonders for boosting your customer loyalty, so please keep sending them. But to stay competitive, you need to be automating based on your customers’ behavior both inside and outside the inbox. These 15 stats show why automating a welcome email and leaving it at that simply isn’t enough anymore.

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How Choice Paradox is killing your email click rates

If you want to boost your email click rates, you have to do two things:

1. Make the action you want your subscribers to take abundantly clear.
2. Keep your email design and messaging focused on that action.

Why, you ask? Thanks to something neuroscientists call Choice Paradox, when faced with too many decisions, we won’t make a decision at all.

 

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The best holiday email marketing: Subject lines

It’s that time again, guys. The holiday season is (almost) officially upon us, which means retail marketers everywhere are bracing themselves for what’s sure to be their most stressful three months of the year.

We want to help ease your holiday woes, so every week this October, we’ll dive into the top email marketing strategies that worked last season. That way, you can develop a solid plan to help you hit your goals and drive more sales than ever before.

First up? Subject lines, the key to boosting your open rates as inboxes quickly get more crowded (and therefore more competitive). These were some of our favorites from 2015.

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Emma now integrates with MINDBODY!

Today, we’re excited to bring Emma’s powerful, team-friendly email marketing and automation tools to MINDBODY customers, helping you convert more clients into full-time members.

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Where in the world is Emma?

This month? All over the place. Here’s a quick look at what we’re getting into this October.

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What’s great email content look like, anyway?

As an email marketer, it’s easy to get bogged down in the nitty-gritty, day-to-day aspect of it all: segmenting your list, checking mailings for deliverability issues, optimizing for plain text and HTML… the list goes on.

But if you’re anything like me, you think this whole email thing can be pretty fun, too. Sure, those little details are what make for great response and conversion rates. But sometimes, you see a mailing that captures your attention for no reason other than the fact that it’s innovative, or interesting, or jaw-droppingly beautiful.

So here’s a tribute to a few of those campaigns that helped remind me why I love email. Check ‘em out!

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Emma just got one stunning makeover

The Emma account interface has a whole new look that makes getting what you need to get done faster and easier than ever.

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