Emma Social recap: The Simplify Your Life edition

A roundup of links we loved this week

The first week of August is National Simplify Your Life Week. Yep, it’s a thing. And it really speaks to us here at Emma, because in email as in life, we believe that simpler is better. Clutter and disorganization are the enemies this week (frantically cleans four dirty coffee mugs off of desk), so we’re sharing links that will hopefully help your marketing life be a little cleaner and easier.

See full article
The Brainiac Guide to Welcome Email Automation

The anatomy of our new Response overview revealed

Enough teasing, we're ready to show you the goods

You may have heard that we’re completely revamping our Response overview in the coming weeks to give you more visualized data and even deeper insights into your email results – all to help you get better every time you send. So what’s it look like, and what’s new about it? Let’s open it up and take a look!

See full article

Emma Social recap: The Going Global edition

A roundup of links we loved this week

Did you hear we've taken our first step toward friendly world domination? To expand our international presence, we just hired a new VP of Global based in Australia named Simon G’Day, er, O’Day (hi Simon!). Back here in the States, we're looking to hire all kinds of new friends in our Nashville and Portland offices, so come join us! And since we've already shared two of our favorite links from this week, here are 10 more to make it an even dozen.

See full article

The 3 biggest social media marketing challenges

A Q&A with our smart, talented and incredibly good-looking customers

Last week in Emma Community, we participated in a chat with our customers about all things social media. It’s no surprise considering how smart and thoughtful our customers are, but they shared a lot of super-helpful insights. We encourage you to check out all the social media goodness in the full chat in Emma Community, but if you’re short on time, here are the highlights.

See full article

Emma Social recap: The Word Crimes edition

A roundup of links we loved this week

Every Friday on the Emma blog, we wrap up the week with a recap of our favorite links and social posts, and one of our favorites from this week is giving us serious flashbacks to the 80s. Weird Al. Yep, he's still doing his thing, and if you haven't seen it yet, he dropped an anthem for writers, communicators and lovers of language everywhere.

See full article

7 ways nonprofits (or anyone) can grow their subscriber list

When Emma 25 honoree Agape Animal Rescue asked us for some tips to help them grow their email list, we talked through several ideas that we thought would work for them (and really, anyone else looking to attract new subscribers). Here are 7 things that nonprofits can start doing today to add new supporters to their email list.

See full article

What’s next for your email marketing data, results and insights

A peek at what you'll see in Emma's all-new Response section

We love helping our customers see big results with email marketing. Soon we’ll be expressing our obsession with great results in the form of a completely revamped Response section, which is totally different from how we express our obsession with glazed donuts. We’ve put our best thinking and tons of customer feedback into all-new metrics and insights every marketer needs to know, and we’ve wrapped them up in a fresh design.

See full article

Emma Social recap: The National Ice Cream Month edition

A roundup of links we loved this week

July is National Ice Cream Month, and today we’re celebrating in style around the Emma offices with some of our favorite flavors (Brambleberry Crisp!) – and doing our best to avoid blacking out and destroying a whole pint at once. No worries about this week’s links though. They’re plenty sweet, and it's safe to consume them all in one sitting. Enjoy!

See full article

How we use Emma’s templates to connect with fellow staffers

Ever wonder how we use Emma at Emma? If you’re a customer, you’ve likely seen our marketing messages, customer surveys and other public-facing emails — but one of the benefits of working here is that we can all use our Emma accounts to communicate with one another. Take a look below for a peek at how staffers use the readymade templates in the template gallery and the power of the drag & drop editor to create our own beautiful, internal-only (’til now!) messages.

See full article

A successful franchise’s secret to staggering email results

What we learned from Firehouse Subs

As senior manager of digital marketing at Firehouse Subs, Emma customer Matt Olsen is a one-man team responsible for the email marketing of nearly 800 restaurants in 41 states and Puerto Rico. Sounds impossible without an email army, right? But as a savvy digital marketer, Matt smartly uses automation, audience segmentation and strategically timed cups of coffee to keep Firehouse’s email marketing humming for the home office and all of its franchisees. No reinforcements needed.

See full article