You may have noticed that we launched a new website this week. We're super proud of how it turned out, and like any big project, there are certain areas that are still a work in progress (including this blog). So if you're looking for something and happen to find yourself on our 404 page, do yourself a favor and hit the space bar a few times. You won't regret it. You know what else you won't regret? Checking out these links to our favorite articles and social posts this week.See full article
When done right, linking to a video with your email marketing is a great way to boost engagement with your audience. Here are three ways (with examples from some our coolest customers) that you can use video in your next email campaign to send click rates soaring.See full article
Email marketers have another tool to grab subscribers' attention: preheader text.
Unfortunately, marketers often neglect this valuable piece of inbox real estate. The generic “If you're having trouble viewing this email...” message is the equivalent of having a cute store in a happening neighborhood and allowing the landscaping to get all raggedy and overcome with weeds. It’s not enticing to potential customers.
So here are 9 ways to customize preheader text that will invite readers to open up your email and stay awhile.See full article
You know the slightly grayed out text that shows up after the subject line when checking emails in your Gmail account or on your phone? That's preheader text. Now Emma customers can control what that text says, which gives you the ability to elaborate on your content without extending the subject line beyond the cutoff point.See full article
The Emma crew will be busy this spring hosting events in Nashville and taking the email marketing show on the road. TIckets are selling fast, but we totally know a guy who knows a guy who can hook you up with backstage passes. Here is a list of our upcoming tour dates, so come see us, won't you?See full article
You know undeniable chemistry when you see it. Holmes and Watson. PB and J. Hall and Oates. Bacon and...everything. And oh yeah, video and email.
It's true. Our friends at Wistia report a 300% increase in email clicks when they include video. That’s why we’ve developed this super-simple way to add a video from YouTube or Vimeo to your email in our drag & drop editor. Check it out.See full article