Litmus TEDC ticket giveaway: The honorable mentions

These guys may not have won a ticket to the Litmus Email Design Conference in Boston, but their entries were still pretty top-notch. So to recognize their efforts and quality email design skills, here are the honorable mentions (in no particular order) for our TEDC ticket giveaway contest:


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The Brainiac Guide to Welcome Email Automation

Emma Email Marketing Syllabus: A guide to your best school year ever

Course Objective: To craft emails that other schools (especially your rivals!) will envy.

There are plenty of complications involved in the university marketing game, but with a little knowledge of current best practices, you can craft consistent, organized emails that will help recruit prospective students, rally fans and inspire donors. So to celebrate the beginning of another school year, here are some of our best tips for university marketers. And rest easy – we won’t take attendance, but participation will be a significant part of your final grade!

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To Lightbox or not to Lightbox? One brand’s resounding answer

What we learned from Restaurant Equippers

Enticing website visitors to join your email list can be an incredibly difficult task. Sure – given a long enough timeline, you might get the numbers you’re hoping for… eventually. But when the average email list churns by about 30% every year, it’s incredibly important for email marketers to consistently gather fresh leads if they want to keep their list strong.

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Announcing the winners of our TEDC ticket giveaway!

After much heated debate, we've chosen the winners for our Litmus Email Design Conference ticket giveaway! Check out the winning entries here. 

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5 essential marketing lessons from classic 80s movies

80s movies are full of crucial life lessons. Examples: The mullet was not (and never will be) a good look for anyone. Every situation can be made better by an impromptu dance number. And if you want to learn basic karate moves, just wax your car, sand a deck and paint a fence.

And believe it or not, hidden within these films are several essential lessons for modern marketers. Here, we’ve gathered timeless tidbits from some of the most popular movies of the decade that will help you up your email marketing game, 80s-style.

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Emma Social recap: The Take It Easy edition

A roundup of links we loved this week

This Saturday, August 15th is National Relaxation Day, and it couldn’t come at a more perfect time. Despite the sunshine and warm weather, summer often finds us busier and more stressed out than ever. But the Dog Days are over, the weather is finally cooling down, and it’s high time to kick back and take a load off.

So slow down, breath and relax. Go find a hammock. Grab an ice-cold beer… or two. Binge-watch that TV show you’ve been meaning to catch up on ("Wet Hot American Summer," anyone?). And find some time to enjoy these links – at a leisurely pace, of course.

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How the Gamecocks use dynamic content to rally fans and boost ticket sales

What we learned from The University of South Carolina Athletics Department

As the Chief Marketing Officer for University of South Carolina’s Athletics Department, Eric Nichols knows what it takes to develop a winning marketing strategy. He’s responsible for the branding, ticket revenue, and business generation for all 21 sports teams at South Carolina. So whether it’s connecting with alumni, building relationships with boosters and fans or sharing news of the latest big win – Eric does it all.


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How to turn customer feedback into gold

Expert advice from Booker Software

People turn to several different strategies when they’re hoping to improve their business. Some try to upsell their retail items. Others plan ambitious marketing and advertising campaigns. Many try to raise brand awareness via social media platforms.

However, there’s another option out there that’s free, authentic and priceless: customer feedback.

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9 sizzling marketing stats from this summer

August is upon us, which means a few things: School’s back in session. We’re completely over the sweltering heat. Football, flannel and pumpkin-flavored everything are quickly approaching. And – brace yourselves – the latest in digital marketing stats are in. We’ve gathered these sizzling summer stats over the past few months; they'll help you form the best marketing game plan possible as the weather grows cooler and the holiday season goes into full swing. Enjoy!

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