How to use Lightbox Forms the right way to capture more emails

Despite the anxiety surrounding lightbox forms, they’re really like any other marketing method: Use it badly, you’ll produce bad results. Use it well, you’ll produce great ones.

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The Brainiac Guide to Welcome Email Automation

72 new template designs that’ll make email marketing easier than ever

With the introduction of these brand new email templates, our design team has done the heavy lifting for you and made creating beautiful emails virtually effortless. We’ve combined the unbeatable style you’ve come to know and love with easier customization, allowing you to save precious time without ever having to worry about sacrificing quality.

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Why Australia is home to Emma’s first international office

Emma's officially gone global! We’ve opened our first international office in Melbourne, Australia to support our international growth and expansion – and we couldn’t be more excited about it.

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We’re coming to PeSA!

We’re excited to announce a major sponsorship and speaking role at Australia’s longest running ecommerce and online retail conference – PeSa Internet Conference.

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Driving growth through emotion, events & evangelism

Expert advice from Eventbrite

As marketers, how do you create an emotional connection online? One answer to consider: maybe you don’t. Maybe you should take your brand offline and connect with your customers through live experiences. Not only is a face-to-face connection a more visceral experience, it can’t be easily replicated by your competitors. Here's how events can turn attendees into evangelists.

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Announcing Emma’s newest partner, Eventbrite!

An all-new, easier way to promote events, track ticket sales and more

We’re super excited to announce that we’ve partnered with Eventbrite, a leader in event registration and ticket sales. So what’s that mean for you? This partnership lets us provide a best-in-class integration that makes sending beautiful emails about your events, personalizing invitations and capturing ticket sales data easy and intuitive.

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5 questions with Ben Swank of Third Man Records

Ben Swank, founder and consigliere at Third Man Records in Nashville, recently stopped by the Emma studio to answer five questions for us leading up to his Marketing United session on the not-so-subtle art of anti-marketing. Here's what you'll learn in the video.

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How to get the best results from your growing email list

Q&A from ClickZ's email list growth webinar

We had a blast talking email list growth and marketing strategy during the recent webinar hosted by ClickZ. These are always hot topics of conversation around these parts, so we thought we’d keep the discussion going by answering a few attendee questions from the webinar here on the Emma blog. Hope the answers spark a few ideas that send your email list (and results) soaring!

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5 questions with UnMarketing’s Scott Stratten

Marketing friends! Are you listening to UnPodcast? Well, you should. UnMarketing's Scott Stratten and Alison Kramer have put together a podcast that’s fun and entertaining and will absolutely help you get better at what you do. And do you know what's super exciting? Scott's not only giving a keynote at Marketing United, but he and Alison are also doing UnPodcast live for the MU audience. It's going to be a highlight, for sure. After reading our quick interview with Scott, you'll see why.

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Want better email click rates? Try these 3 design tips.

Marketers are always looking for ways to get more subscribers to engage with their emails. Thankfully, there are three essential tools in the email content Swiss Army Knife (what, you don’t have one?) that help you do just that — call-to-action (CTA) buttons, social follow buttons and video blocks. Here’s how to make the most of each one.

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