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Brands defying the odds in email marketing

I’ve been having some trouble with the term “email marketing best practices” lately.

Even though there are plenty of general guidelines I’d advise most email marketers to follow, there are always brands out there that manage to find success using tactics that (in theory) shouldn’t work.

Don’t believe me? Here are three examples of major brands that get big results by defying conventional marketing wisdom.

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How to use your data to send better welcome emails

As a marketer, you know your welcome email is absolutely crucial to your brand’s success.

But what needs to happen before you can make that first brand impression in the inbox? What data do you need to create the best possible experience and maximize engagement?

Here are a few tips on how to get more out of the most important email you’ll ever send.

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3 smart ways to attract new subscribers

Before your subscribers ever get an email from your brand, they have to opt into your list. So how do you convince them to take that first step?

Like with any new relationship, you first have to start a conversation – and that begins on your website. Here’s how to kick it off on the right foot.

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How much email is TOO much during the holidays?

We get it: The holidays are huge for everyone, from retailers consumed by holiday sales to nonprofits looking to hit their end-of-the-year fundraising goals.

Since you know inboxes will be crowded, your knee-jerk reaction might be to email your subscribers over and over and over with the blind hope that one of them might capture their attention in a sea of party invites, promotions, and festive e-cards from Grandma Betty...right?

It’s time to get real. If you inundate your subscribers with holiday emails, there’s a very good chance you’ll begin to irritate them, losing hard-earned customer loyalty and potentially causing them to unsubscribe from your list – two things no marketer wants.

Thankfully, there are a few simple ways to successfully do holiday email marketing without annoying your subscribers. These are some of my favorite solutions.

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Our favorite #GivingTuesday email examples

If you work at a nonprofit, you know that participating in #GivingTuesday (yes, it’s most commonly referred to using a hashtag) is an absolute must for charitable organizations.

Celebrated on the day after Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. And with all the attention it generates, it’s a great way to build awareness… not to mention bring in much-needed donations.

While many nonprofits focus primarily on social campaigns for the big event, why not get your email audience involved in the action, too? It’s a fantastic way to get the word out and reach even more potential donors. These are some of the best #GivingTuesday email examples we’ve seen, so use them as inspiration for your own special send later this month.

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Emma webinars you may have missed

Whether it’s with partners like Litmus, thought leaders like Jay Baer, or smart brands like GoldieBlox and Tito's Vodka, we're hosting a LOT of webinars these days. And since we record each one, it's resulted in a treasure trove of fantastic, helpful content for us to share with you fine folks.

In case you missed them the first time around, here are links to the recordings of a few of our most recent webinars. And don’t worry, we’ll keep the bulleted slides to a minimum. Promise.

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The best holiday email marketing: Content

This is it... here’s the final installment of this month’s “the best holiday email marketing" series.

For this post, I thought I’d go out with a bang and focus on something a little bit heftier than stats, subject lines, or flashy design elements: email content. Here’s some of the best, most strategic content I’ve seen in holiday email both this year and last. Use these ideas to help inspire you these next few months, and good luck out there.

Happy holidays!

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9 scary-good email examples for Halloween

Happy (almost) Halloween, friends!

For this month’s round-up, I thought it would only be appropriate to highlight a few of the festive sends to hit my inbox these past few weeks. Here’s to proving that Halloween-themed email marketing can go beyond pumpkin emojis and.... *shudder* .... yet another “spooktacular” sale.

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What B2B marketers can learn from these B2C emails

“There is no more B2B or B2C. It’s H2H: human to human.” – Bryan Kramer

So true, Bryan, and it’s something B2B marketers often forget. The unnatural division of business-facing and consumer-facing marketing tactics has (for the most part) become obsolete, yet many still cling to the outdated notion.

The fact of the matter is, whether you’re selling software or designer shoes, the person on the other side is still a real, live person. But many B2B marketers focus too much on the features of their product or service and not enough on connecting with their audience as humans.

So here are a few examples of how B2B marketers can get inspiration from B2C emails and apply the human element to their own strategy.

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