Wouldn’t it be great if at the end of every rainbow was the secret to email marketing success? As marketers, it’s all too easy to wish for a magic solution to our biggest challenges – something that could increase open rates, compel people to click, and drive an audience to convert. So here’s some great news: That solution exists.
…well, kind of. It isn’t the luck of the Irish or some sort of magic spell – it’s testing. And even though it requires a little bit of effort on your part, the rewards are great. By simply testing different elements of your campaigns and paying attention to the results, you can build a more successful email program in no time.
Want to see how it’s done? Here are five different elements you can test to boost your open and click rates – no four-leaf clover necessary.See full article