When the average email list churns 25-30% year-over-year, finding ways to keep yours on the uptick can feel like an impossible task.
You don’t want to be too intrusive or annoy your casual website visitors by asking them to sign up over and over again. At the same time, you know that someone inviting you into their inbox propels them way further down the path to conversion – plus, it gives you a fantastic opportunity to nurture them into repeat customers. So what do you do?
Leverage the audience you already have! One of the great things about your current subscribers is that they’re already connected with other, like-minded individuals who might be interested in your brand. So by involving your audience in your list growth efforts, you won’t just attract new subscribers – you’ll attract the right kind of subscribers.
Not sure where to start? Here are four simple ways to leverage your current audience and grow your email list like never before.See full article