And that’s a wrap! Marketing United 2016 has officially come to a close, and we’re filled with a mixture of sadness that it’s over, inspiration to do amazing things (marketing things, mostly), and ideas to make 2017 even better. Here’s a look at what went down on the final day of MU.See full article
You’ve spent the past week crafting the perfect email campaign.
Your boss is thrilled. Your co-workers think you’re brilliant. And you can’t wait to send it out to your prospects and customers. You’re confident it will drum up the leads and conversions your boss has tasked you with acquiring. But as your fingers hover over the “send” key, you remember that you need to run email verification to ensure your email list is clean.See full article
Our newly revamped “Compare Mailings” feature is here!
It’s the latest step in our mission to uncover more data-driven insights for our customers so they can use them to power smarter email campaigns. The enhanced Compare Mailings will help you hone in on the information you care about and share it in an easy-to-digest format with the rest of your team. And the best part? You can compare as many mailings as you want based on whatever criteria you want, from date range to campaign name.See full article
Since every audience is different, there’s no single, ultimate way to segment that works for everyone. But here are five quick ideas for slicing and dicing your audience that have proved effective for many brands. Use one, some, or all of these ideas to start sending more personalized messages and boost your success rates in no time!See full article
Today, we’re excited to announce big changes to the way you manage images in Emma – changes you asked for, and we’re happy to deliver.See full article
Move over, cable. Streaming is officially king. And now that binge-watching hours upon hours of your favorite shows has become socially acceptable, services like Netflix and Hulu are an integral part of many people’s lives.
So of course we were curious: Between these two massive brands, who’s the better email marketer? Here’s what we found when we judged their email campaigns side-by-side.See full article
Meet Scott Harrison. He’s the CEO and founder of charity: water, a nonprofit on a mission to bring clean and safe drinking water to people in developing countries – and he has one of the most anticipated keynotes at Marketing United.See full article