Emma Social recap: The Backward Day edition

A roundup of links we loved this week

TGIF! You made it all the way through the week to Backward Day!  In the sprit of doing something in reverse, take a look back at all the best that went down in social the four days that preceded today.

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How Emma customers make classrooms better

An update on giving back efforts

You may not realize this, but every new Emma customer is making a difference in our country's classrooms.

For a few years now, Emma has been donating $5 for every account a new customer activates with us. And at the end of each quarter, Emma staffers add up the totals and hand-pick projects from classrooms across the country to fulfill. It's just one of the ways Emma gives back, and it’s been nothing short of rewarding.

Since we couldn't pull off something like dream granting without our customers, we wanted to share the very best part of the experience with you. Here are some heart-warming notes we received from teachers’ whose classrooms have benefited from our financial donations:

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5 ways we connect with universities on social media

We asked ourselves: What strategies actually work?

This Friday, January 31st, we’re joining forces with our friends at the American Marketing Association to host a free webinar for university marketers. It’s called Connect the Dots: Online Engagement for Universities, and in it we’ll cover lots of great ways admissions, alumni, development and athletics departments can use online forms, email marketing and social channels to engage audiences and keep them connected. (Want to join us? Register here!)

As we prepared for Friday, we found ourselves talking about the cool ways our own alma maters use social channels to keep us connected to our college days. Here’s what some of our own staffers had to say:

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Emma Social recap: The Beer Can Appreciation Day edition

A roundup of links we loved this week

Another week is coming to a close, and it went by so fast that you may not have even realized that today is Beer Can Appreciation Day.  Kick back, relax and enjoy a canned brewsky while you catch up on all of the best that went down in our social feeds this week. 

Best practices
Split testing your subject lines may prove best practices all wrong
Some 2014 content marketing trends to keep an eye on
Actionable steps to sending better emails this year
 

Emma news
Emma expertise was featured in the B2C blog! 
Check out our concierge guru, Claire, featured in this past issue of the DMCNY quarterly newsletter
Connect the Dots: Online Engagement for Universities-- Register now for our free webinar
 

Fun finds
Vine turned 1 today! Check out these 6 stellar Vine marketing videos
Explore some crazy concepts of time 
The big game is fast approaching. Have a look back at some of the best ads from years past

Our most popular tweet of the week

 

A favorite from our own feed

One of our product owners snapped this awesome picture at our big 2014 kickoff meeting. We like to work hard and play hard...while dressed in space suits.

+++

Keep up with us in real time on Twitter, Facebook and Instagram.

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3 controversial tactics to test in your subject line

Read the research, but conduct your own, too

A funny thing happens when you dig into what makes a successful subject line: There's no clear answer. With conflicting best practice advice out there, the only thing to do is test for yourself to find out what works for you subscribers. Subject line split testing is the best way to continuously optimize an extremely important part of your email marketing strategy. So when you stumble upon a stat or two that makes you wonder, don't just take the experts' advice. Here are three hot trends to test for yourself:

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3 ways to refresh your email marketing

A how-to guide to sending better emails in 2014

I turned on the TV last night, and I was bombarded with talk about resolutions. Restaurants are touting their low-cal options. Retailers are bringing out their workout stuff. And everybody who works in the smoking cessation industry is probably ready for a cigarette right about now.

But there's a good reason.

The new year is an irresistible fresh start, and most everybody loves the possibility of becoming better. I do, even if if my personal resolution to catch up on life errands means a dreadful trip to the fluorescent-lit dreamland of hacking coughs and empty stares that is the Colorado state DMV.

But I digress.

What about your email marketing? Does it need fresh start? How could it be better in 2014?

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Emma Social recap: The Bye-Bye New Year’s Resolution edition

A roundup of links we loved this week

Did you know today is the most common day for people to abandon their 2014 resolutions and get back business as usual? If you're one of the few still holding on by a thread, cheers to you! Keep it up, you resolved individual, you. And if you fell off the resolution wagon, no worries. There's always next year. While you wait for the next 11 months to pass, have a look at the best in social from this past week. 

 

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The best Emma blog posts of 2013

A look at what our readers loved most

When we thought about the kind of blog content we wanted to write and share in 2014, it only felt natural to first take a look at what got the most attention in 2013. We checked out Google Analytics to determine our most engaging content, and we figured it'd be fun to share the list David Letterman-style. So without further ado, here's a look at our most viewed posts of last year:

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