Emma Social recap: The Derby Day edition

A roundup of links we loved this week

Tomorrow is Derby Day, and thousands will descend upon Churchill Downs decked out in fancy hats and seersucker suits ready to make questionable gambling decisions. Or as it's called around Emma, Tuesday. But we don't horse around when it comes to our favorite links, so kick back, grab a mint julep and check out the best articles and social posts from this week.

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The Brainiac Guide to Welcome Email Automation

How to add preheader text to email (and why you should)

Announcing our customizable preheader text feature

You know the slightly grayed out text that shows up after the subject line when checking emails in your Gmail account or on your phone? That's preheader text. Now Emma customers can control what that text says, which gives you the ability to elaborate on your content without extending the subject line beyond the cutoff point.

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Announcing the Emma spring tour

Rocking inboxes in a city near you

The Emma crew will be busy this spring hosting events in Nashville and taking the email marketing show on the road. TIckets are selling fast, but we totally know a guy who knows a guy who can hook you up with backstage passes. Here is a list of our upcoming tour dates, so come see us, won't you?

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Emma Social recap: The Marathon edition

A roundup of links we loved this week

It's marathon weekend here in Nashville, and tomorrow, the soundtrack to Music City will be the drumming of 30,000 runners' feet on the pavement. And though the work week can sometimes feel like a marathon (obvious metaphor alert!), it's Friday, so we're sprinting to the finish line. To help you through the final stretch, here are some of our favorite articles and posts from the week.

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How to add video to email and send click rates skyrocketing

Introducing our new video block

You know undeniable chemistry when you see it. Holmes and Watson. PB and J. Hall and Oates. Bacon and...everything. And oh yeah, video and email.

It's true. Our friends at Wistia report a 300% increase in email clicks when they include video.  That’s why we’ve developed this super-simple way to add a video from YouTube or Vimeo to your email in our drag & drop editor. Check it out.

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5 things you need to know about adding video to your email marketing

Expert advice from SnapShot Interactive

Are you thinking of using video in your next email campaign? Here are a few practical tips and food for thought as you move forward.

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4 steps to nurturing leads with email

A peek at our advice in Batchbook’s new sales guide

We’re excited to be included in a new sales guide from our friends at Batchbook! Check out the guide for lots of great advice for small businesses, including our chapter on nurturing leads (and growing your list) with email marketing. Here’s a sneak peek at some of the tips you’ll find in the guide:

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Emma Social recap: The Marketing Geek edition

A roundup of links we loved this week

This week we've been embracing our inner marketing geek. We broke out the TI-85's, carried some 1's, solved some equations and compiled 18 of the best email marketing stats that modern marketers need to know. Once your math-blown mind has recovered, check out some of our other favorite links from the week.

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The most versatile email templates, brought to life

What our customers are sending on the new readymade designs

Last week, we revealed a new batch (over four dozen, actually) of readymade templates that are built right in to every Emma account. The response from customers has been amazing! Not only do you guys really like the new designs, you're putting them to use in some really cool ways. In my last post, I shared some of the thinking behind the new templates, and today I’m back to show a handful of them in action.

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Emma Social recap: The Masters edition

A roundup of links we loved this week

Just like the Masters, it's a tradition unlike any other...the social recap, Fridays, on the Emma blog. So while the best golfers in the world are hitting the links in Augusta, hit up these links to some of our favorite articles and social posts from this week. There are no bogies in the bunch.

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