TGIF! You made it all the way through the week to Backward Day! In the sprit of doing something in reverse, take a look back at all the best that went down in social the four days that preceded today.
In 2011, Michelle Koechle did something a lot of folks only dream about doing.
She took a leap of faith, left her career in human resources to study photography and started her own portrait business.
But there was much more to learn than just photography. Michelle had to think creatively about ways to stay in front of clients and attract new ones. So in addition to honing her craft, Michelle got into marketing mode.
After all, says, Michelle, “being a photographer is 80 percent business and 20 percent making art."
You may not realize this, but every new Emma customer is making a difference in our country's classrooms.
For a few years now, Emma has been donating $5 for every account a new customer activates with us. And at the end of each quarter, Emma staffers add up the totals and hand-pick projects from classrooms across the country to fulfill. It's just one of the ways Emma gives back, and it’s been nothing short of rewarding.
Since we couldn't pull off something like dream granting without our customers, we wanted to share the very best part of the experience with you. Here are some heart-warming notes we received from teachers’ whose classrooms have benefited from our financial donations:
A funny thing happens when you dig into what makes a successful subject line: There's no clear answer. With conflicting best practice advice out there, the only thing to do is test for yourself to find out what works for you subscribers. Subject line split testing is the best way to continuously optimize an extremely important part of your email marketing strategy. So when you stumble upon a stat or two that makes you wonder, don't just take the experts' advice. Here are three hot trends to test for yourself:
I turned on the TV last night, and I was bombarded with talk about resolutions. Restaurants are touting their low-cal options. Retailers are bringing out their workout stuff. And everybody who works in the smoking cessation industry is probably ready for a cigarette right about now.
But there's a good reason.
The new year is an irresistible fresh start, and most everybody loves the possibility of becoming better. I do, even if if my personal resolution to catch up on life errands means a dreadful trip to the fluorescent-lit dreamland of hacking coughs and empty stares that is the Colorado state DMV.
But I digress.
What about your email marketing? Does it need fresh start? How could it be better in 2014?
When we thought about the kind of blog content we wanted to write and share in 2014, it only felt natural to first take a look at what got the most attention in 2013. We checked out Google Analytics to determine our most engaging content, and we figured it'd be fun to share the list David Letterman-style. So without further ado, here's a look at our most viewed posts of last year: