A good form can provide the keys to the kingdom for modern marketers. It has the power to unlock the secrets of consumer behavior, reveal insights on buyer preferences and help you gather feedback on your current campaigns. Unfortunately, odds are good that your current form isn’t delivering the quality and quantity of email leads you deserve. The good news? You can tweak design, messaging and strategy to revamp your flawed form into one that converts. Here are 3 tips to help you reform your form and get more email leads.See full article
These days, buying clothes from a particular label or drinking a certain brand of beer isn’t just a matter of preference; every product you choose says something about who you are. And now that social channels have taken over mainstream media, more and more people are using those platforms to share their self-image – and, as a fundamental part of that, the brands they love – with the world.See full article
If you're starting a new business and want to be successful in the long-term, marketers should be sure to monitor these four key metrics from day one: acquisition cost, customer lifetime value, churn rate and average monthly revenue. Let’s take a look at each metric and see how it fits into your business, regardless of where you are in your company’s or your client’s lifecycle.See full article
Sun. Sand. Sweeping, panoramic ocean views. World-class dining. Lavish accommodations.
You wouldn’t think that selling people on a luxury vacation would be a very difficult job – after all, who wouldn't want to spend a week getting pampered in Beverly Hills or lounging poolside in Hawaii? But when you’re one of several top-tier resorts competing for the attention of a very small, very selective portion of the population, you have to go all-out with your marketing efforts. And when it comes to marketing for luxury brands, you’d be hard-pressed to find someone with more firsthand expertise than Adam Deflorian.See full article
Simply put, Exit Intent is an easy way to detect when a website visitor shows signs of leaving your page. Our friends at Privy stop by the blog to share how Exit Intent can be used as a trigger to present special offers and customized content that grows your email list and improves site engagement without disturbing the site visitors who are separately and actively engaged with your content.See full article
One of the best parts about releasing new features like Dynamic Content to our customers is that now WE get to use them ourselves! Selfish, I know, but we're marketers, too, so this stuff gets us excited. And what better way to try out Dynamic Content than to use it in the actual email announcing its release? Here's a behind-the-scenes look at how we created the email, including the full step-by-step creation process so you can see just how easy it is.See full article