For full functionality of this site it is necessary to enable JavaScript. Here are the instructions how to enable JavaScript in your web browser.

4 ways to convey urgency in your next email

Chances are, your subscribers don’t love making decisions (to buy, to attend an event, to try out a new restaurant, etc.) on the fly. And that isn’t too surprising – who does? We all love mulling things over, debating options, making lists of the pros and cons… basically, delaying the decision-making process as long as humanly possible.

But marketers are a naturally impatient species – we all want our audience to do what we’re asking them to do right away. After all, a delayed conversion is oftentimes a lost conversion, so it’s important that you get them to act now rather than later.

See full article
The Brainiac Guide to Welcome Email Automation

MU Speaker Spotlight: Scott Stratten of UnMarketing

For those who haven’t heard of him… wait – how have you not heard of Scott Stratten? He’s the marketing genius who came up with and racked up 80 gazillion page views.

He’s also the man behind UnMarketing who's recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine,,, and Fast Company. Business Review USA named him one of “America’s 10 Marketing Gurus.” On top of that, he was one of our attendees' favorite speakers at our inaugural Marketing United conference in 2015 – we’re talking a full audience of marketers belly laughing and nodding in appreciation (sometimes at the same time).

See full article

New guide! Your brain on email: The science to winning the inbox

Scientists have been conducting research for years to unlock the secrets of the human mind – and we’re pretty obsessed with it. But our synapses really start firing when we think about how brain science can be applied to email marketing.

In our latest guide, we discuss 6 fascinating brain science facts complete with examples of how brands are using them to get better results in the inbox. Here’s an example of the kind of helpful tips and tricks you’ll find inside:

See full article

MU Speaker Spotlight: Kristen Craft of Wistia

Meet Kristen Craft, Director of Business Development at Wistia.

Kristen is a brilliant marketer who’s an expert at crafting (no pun intended, we promise) compelling brand stories and using video to make marketing campaigns more effective. She’s a super smart gal who really knows her stuff, with advanced degrees in business and education from MIT and Harvard – no biggie, right? Plus, she gets tons of cool points for brewing her own craft (we’re done!) beer.

See full article

MU Speaker Spotlight: Aaron Draplin of Draplin Design

Meet Aaron Draplin. Aaron proudly runs Draplin Design, a design outfit located in Portland specializing in print, identity, and illustration-related projects, and is the co-founder of Field Notes. His client list is beyond impressive, ranging from huge brands like Nike, Ford Motor Company, and Target, to bands (Dinosaur Jr., Old 97s), and even the Obama Administration.

Heads up, register now to get the Advanced rate for Marketing United and save $100 on tickets. Prices go up April 5th!

See full article

What you can expect at Marketing United

If you’re thinking about coming to Marketing United or you’re a first-timer who’s already bought a ticket (see you soon!), you might be wondering, what’s it like? What can I expect when I get there? Let’s break it down, friends.

See full article

How switching to Emma doubled a brand’s direct sales

Email marketing has been a big part of the marketing ecosystem at PreSonus for years, but it was only recently that they truly started ramping up their efforts.

"In the past,” Carl said, “We had used another platform for our email marketing, and it was very limiting; I was always so frustrated with the tools I had at my disposal. But about a year ago, we had a very significant product launch coming up, and it was going to really require us to up our game."

See full article

What we’re reading at Emma

Here at Emma, we writers do a whole lotta... well, writing.

But we also do a lot of reading, and so do the rest of our staffers! After all, it’s important that we all stay up to date on the latest marketing trends, tech news, stats – really, anything that touches the world of email. And, if we’re being honest, sometimes we just need a good article or two to break up the work day.

Since there’s a LOT of content out there – some good, some very bad – we thought we’d share some of our favorite go-to resources with you guys. Check ‘em out, learn a thing or two, and kill some time with us, won’t you? You might just find a new favorite blog. (Aside from ours, of course!)

See full article