How to use heat maps to increase your email signups

Here’s the truth in six words: your email opt-in still needs improvement. Is the email opt-in the hottest area of your page? Yes? No? What are the top three areas being clicked? Any surprises?

Wait, how do I figure that out? Great question! Use a heat map.

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Emma Social recap: The Champions edition

A roundup of links we loved this week

It’s conference championship weekend in college football. For the best teams in the country, a year’s worth of hard work comes down to one game and a chance to hoist the conference trophy. December often means the same thing for marketers. A year’s worth of work culminates in one last push to boost sales, donations or subscribers. So this week’s links are all about helping you draw up the best strategic game plan to become champion of the EML. What? You've never heard of the Email Marketing League? Weird.

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Boost your email marketing results with brain science

Q&A from our Sixth Sense of Marketing webinar

During our recent Sixth Sense of Marketing webinar, Christopher and I had a blast sharing all kinds of fun brain science facts and email stats that impact marketing results. We got a ton of great questions during the webinar, but there was just no way we could get to them all (sorry!) without keeping folks there all day. But the good news is that the fine folks at MarketingProfs compiled the ones we missed so that we could answer them here on the blog.

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How people decide which emails to open during the holidays

The cost-benefit analysis subscribers perform every day in the inbox

In a typical inbox, people only have three pieces of information to consider when doing a cost-benefit analysis of whether or not to open an email: from name, subject line and preheader text. That’s not a ton of information to go on. And during the busy holiday season when people have less time, shrinking attention spans and itchy delete fingers, it’s crucial that you get it right.

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Just released! 14 new winter email template designs

It’s beginning to look a lot like winter. But don't get all sad about the shorter days and colder weather. It’s also the season for celebration, and our designers have been hard at work on new template designs to help you do just that. Here are just half of the 14 new additions to your favorite Winter Holiday Collection templates!

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Emma Social recap: The Annual Emma 25 edition

A roundup of links we loved this week

At the end of each year, we like to recognize the amazing work being done by nonprofits in their communities by awarding 25 deserving organizations with a free Emma account for life. We all have our favorite nonprofits and causes, so spread the word, won’t you?

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21 must-know email automation stats

An illustrated guide to the latest and greatest automation data

It's no secret that we've been talking a lot about automation around these parts. We promise we've tried to keep the PDA to a minimum, but you might be wondering why we've gone so gaga over automation lately. It's because it works – and we're big fans of anything that gets great results AND makes our marketing lives easier at the same time. But don't just take our word for it. Check out these eye-opening stats on why more and more marketers are getting in the automation game.

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