Quick tips for driving engagement and revenue this holiday season

With 92% of holiday shoppers either researching or purchasing products online, it’s imperative that you have a clear strategy for driving traffic to your site and converting those visitors into new email leads and sales. Here are some quick tips for maximizing your sales this holiday season.

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The Brainiac Guide to Welcome Email Automation

Key takeaways from our live Q&A with Sam Dresser

We had a blast talking email marketing for franchises during our live Q&A with Sam Dresser. Sam tackled subjects ranging from the challenges of marketing with a limited budget to the importance of maintaining brand consistency. Most importantly, he left us all with interesting, easily-applicable tips and helpful, real-life examples from School of Rock. We can definitely get behind all the amazing marketing advice and expertise he shared!

Since he covered so much, we thought it’d be a good idea to summarize some of the key takeaways from our chat – read on and enjoy!

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The recipe for Mario Batali’s amazing email click rate

You know what they say: Behind every celebrity chef is a master email marketer. (Do they not say that? We could have sworn…)

For celebrity chef and media personality Mario Batali, that marketer is his Communications Director, Pam Lewy. Pam has over a decade of experience in PR, food media, and communications – and as far as we’re concerned, she officially gets three Michelin stars for email expertise. 

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How to master email marketing to sell out your event

Did you know that events typically sell more than half of their tickets the week right before the event?

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Emma staffers fright and delight at St. Luke’s Haunted House

Halloween is always a festive time of year, but at Emma, it's also a time to give back. For the past seven years, a group of volunteer Emma staffers have staged the scariest (and most fun) haunted house in Nashville. The effort is called Code Boo, and it takes place at St. Luke's Community House, a local nonprofit.

We asked Priya, a Code Boo Co-Captain this year, for the inside scoop on this honorable (and terrifying) Emma tradition.


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11 downright spooky email marketing stats

We all have our fears: Heights. Spiders. That horrifying clown from the movie “It."

But nothing scares today’s marketers quite as much as cold, hard data. That’s right – there are numbers out there that can make even the most intrepid marketer’s spine tingle. So in honor of Halloween, we’ve gathered some truly spooky stats that will haunt your marketing dreams and encourage you to up your email game… or else.

Before you get too freaked out, we also added some helpful tips on how to deal with this spooktacular data. Enjoy, and happy haunting!

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The best days to send email during the holidays

If you’re feeling overwhelmed when it comes to your holiday marketing, take a deep breath: It’s not too late to develop a solid strategy that will see you through the rest of the year. To help, we’ve outlined the most important days to plan for if you want to make the most of the holidays (and attract the most holiday $$) these next few months.

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Let’s Get Personal: Crafting Truly Valuable Experiences with Email

A Q&A from our webinar with CMI

You all had so many amazing questions that I didn’t have time to get to them all during the webinar. Thankfully, CMI was kind enough to pull together the ones that I missed so I could answer them here on the Emma blog. Enjoy!

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