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7 essential tips & tricks for winning the inbox

We all know that standing out in today’s stuffed-to-the-brim inboxes can be incredibly tough. And getting people to actually open and engage with your emails? That’s a beast.

But one of the best ways to ensure your email marketing truly performs is to get some creative inspiration from those already doing it best. Here are 7 examples of brands absolutely killing it in the inbox. Use their expert tips and tricks to give your subscribers the kind of experiences that will convert them into customers in no time... and keep them around for the long haul!


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The Brainiac Guide to Welcome Email Automation

Emails we love: The nonprofit edition

Despite the staggering number of super talented nonprofit marketers out there, charitable organizations have a bit of a bad rap in the email world. The reason? Many have fallen victim to an epidemic known around here as the "compile newsletter, blast audience, and repeat” virus. It's nasty stuff and pretty difficult to shake. 

But we’re here to cure it once and for all by proving that nonprofits can (and do!) send beautiful, relevant email to help them form a more personal connection with their audiences and compel more people to get involved with their amazing cause.

Here are some of the best nonprofit email examples to hit our inboxes in the past few months. Nonprofit marketers, let's utilize marketing’s most effective channel to truly make an impact... and say goodbye to so-so email forever. You in?

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Staffer Q&A with Product Manager Cody De Vos

In our new series, Staffer Q&A, we sit down with Emma staffers, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.

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How a popular travel site solved every marketer’s dilemma

It’s a problem marketers face time again and again: Best practices tell you to go light on copy in your emails… but you have A LOT to say.

We see it all the time in industries that tend to send out more blog posts and news briefs than discounts and product promos – think universities, nonprofits, publishers, government offices, etc. How can they send subscribers all of their best content without every campaign becoming a tome that, let’s face it, no one has the time (or patience) to actually read?

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Marketing United 2016 in photos

Can you believe it's only been a few weeks since Marketing United 2016 wrapped?

It left us so inspired that we're already getting fired up about attending more impactful sessions, soaking up more wisdom from super engaging speakers... essentially, what we know will add up to an another incredible time in 2017. (It's going down April 19-21, so go ahead and save the date!)

We could go on and on about all the things we loved about this year's conference – and to some extent, we already have. So since pictures are worth a thousand words, let's take a look back in the more literal sense. Here are some of our favorite photos from Marketing United 2016 ... sit back and reminisce with us, won't you?

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9 welcome emails that had us at “hello”

We talk about automated welcome emails A LOT here on the Emma blog. So at this point, you’re probably pretty well acquainted with our “Why are you not sending an automated welcome email?” spiel. But like eating kale every day, just because you know you should be sending an automated welcome email, doesn’t mean you are. So to get your creative juices flowing, here are nine fantastic campaigns you can use to inspire your own welcome email (or make your current one even better).

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The top 6 takeaways from Marketing United 2016

There are a lot of things that get us fired up about Marketing United: meeting a seemingly endless number of smart marketers, introducing them to our amazing city, spreading our borderline obsessive love for hot chicken… the list goes on.

But we especially enjoy soaking up as much knowledge as possible from our speakers. These folks are some of the best of the best in the industry, and we love coming back to the office armed with inspiring takeaways and actionable strategies we can apply to our own marketing. So without further ado, here were some of the most impactful lessons we learned at Marketing United 2016.

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How charity: water innovates inside & outside the inbox

The good folks at charity: water are trailblazers in the nonprofit sector and doing some of the best email marketing around. Here’s three quick reasons we’re so excited to have them on board.

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