Tomorrow is Derby Day, and thousands will descend upon Churchill Downs decked out in fancy hats and seersucker suits ready to make questionable gambling decisions. Or as it's called around Emma, Tuesday. But we don't horse around when it comes to our favorite links, so kick back, grab a mint julep and check out the best articles and social posts from this week.See full article
You know the slightly grayed out text that shows up after the subject line when checking emails in your Gmail account or on your phone? That's preheader text. Now Emma customers can control what that text says, which gives you the ability to elaborate on your content without extending the subject line beyond the cutoff point.See full article
The Emma crew will be busy this spring hosting events in Nashville and taking the email marketing show on the road. TIckets are selling fast, but we totally know a guy who knows a guy who can hook you up with backstage passes. Here is a list of our upcoming tour dates, so come see us, won't you?See full article
You know undeniable chemistry when you see it. Holmes and Watson. PB and J. Hall and Oates. Bacon and...everything. And oh yeah, video and email.
It's true. Our friends at Wistia report a 300% increase in email clicks when they include video. That’s why we’ve developed this super-simple way to add a video from YouTube or Vimeo to your email in our drag & drop editor. Check it out.See full article
Are you thinking of using video in your next email campaign? Here are a few practical tips and food for thought as you move forward.See full article
We’re excited to be included in a new sales guide from our friends at Batchbook! Check out the guide for lots of great advice for small businesses, including our chapter on nurturing leads (and growing your list) with email marketing. Here’s a sneak peek at some of the tips you’ll find in the guide:See full article
Last week, we revealed a new batch (over four dozen, actually) of readymade templates that are built right in to every Emma account. The response from customers has been amazing! Not only do you guys really like the new designs, you're putting them to use in some really cool ways. In my last post, I shared some of the thinking behind the new templates, and today I’m back to show a handful of them in action.See full article