Your success as a marketer heavily relies on your understanding of your audience’s wants, needs, and interests. So if you could gain deep insights into their preferences with minimal effort, you would take that extra step in a heartbeat, right?
It may seem like a pipe dream, but here’s the good news: You already have those insights right at your fingertips. All you have to do is pay close attention to the response data from your email campaigns. Did a subscriber open one campaign but not another? Do they engage with one type of content more frequently than another? Data like this can do wonders when it comes to helping you understand your audience, improving your response rates, and amping up conversions.
Here are a few key things you can learn by simply paying attention to your subscribers’ actions in the inbox.See full article