How to turn customer feedback into gold

Expert advice from Booker Software

People turn to several different strategies when they’re hoping to improve their business. Some try to upsell their retail items. Others plan ambitious marketing and advertising campaigns. Many try to raise brand awareness via social media platforms.

However, there’s another option out there that’s free, authentic and priceless: customer feedback.

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The Brainiac Guide to Welcome Email Automation

9 sizzling marketing stats from this summer

August is upon us, which means a few things: School’s back in session. We’re completely over the sweltering heat. Football, flannel and pumpkin-flavored everything are quickly approaching. And – brace yourselves – the latest in digital marketing stats are in. We’ve gathered these sizzling summer stats over the past few months; they'll help you form the best marketing game plan possible as the weather grows cooler and the holiday season goes into full swing. Enjoy!

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Emma Social recap: The Love Is Dead edition

A roundup of links we loved this week

That's it, guys: Love is dead.

Well, at least in Hollywood, which has always been considered the motherland of genuine, abiding romance… right? In the past few weeks, beloved celebrity couples have been dropping like flies – Ben and Jen, Blake and Miranda, Reba and Narvel, Gwen and Gavin, and, most recently, even Kermit and Miss Piggy.

Is it the summer heat? Something in the air? The water? Regardless, we thought we’d take a moment to give you a glimmer of hope amongst all the disappointment and despair. Check out this week’s links – they’ll help restore your belief that there really is some love left in the world.

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5 steps to cultivating new nonprofit donors with email marketing

Back in April, Kindful teamed up with Emma at Marketing United to talk email marketing for nonprofits. During our session, we discussed the value of email fundraising for nonprofits and how clean data is essential when it comes to planning and measuring the success of nonprofit email marketing efforts. Now we’re back with five steps to help you cultivate new donors and prospects through strategic email marketing.

Ready to up your email fundraising game? Let’s get started.

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Emails we love

It’s sad, but it’s true: The majority of emails you’re receiving these days probably aren’t so great. Convenience and habit cause many brands to craft less-than-inspiring messages, and all the duds can start to make your inbox feel pretty dreary. So few things get us quite as excited as when we encounter a real gem; those shining examples of outstanding content help us get through creative ruts and inspire us to improve our own marketing.

To celebrate quality emails that rise above their peers, we’ve assembled a few of the best examples we’ve seen this past month. Read on to see our picks and get the lowdown on what makes them stand out in a crowded inbox.

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Three Nashville brands doing great email marketing

We’re full of hometown pride here at Emma. And why wouldn’t we be? Nashville has a vibrant music scene, mouth-watering food (Loveless biscuits, anyone?), celebrities on every corner and plenty of that good ‘ol Southern hospitality.

We’re also fortunate enough to share our city with some pretty cool brands – brands who also happen to be crushing it when it comes to email marketing. Here’s how three Nashville locals have been using Emma to help get the word out about their brands – in Music City and beyond.

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Emma Social recap: The Secret Agent edition

A roundup of links we loved this week

As far as we’re concerned, “spy” ranks pretty high on the top ten list of most ideal jobs ever (after rock star, professional beer taster and, of course, email marketer). Secret agents drive the coolest cars, get to use the best gadgets and spend their time running around the world on top-secret missions – all while looking super suave in absurdly expensive Armani suits.

It sounds like a pretty awesome gig (aside from the whole constant-threat-of-death thing), which is probably why spy movies are so popular with us common folk whose jobs involve offices and team meetings instead of high-stakes poker games and car chases. And since the newest Mission: Impossible movie is coming out this weekend, we decided to give it some love on the blog. Check out the post below, then be sure to investigate (covertly, of course) the rest of the links from this week!

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How a nonprofit uses email to inspire action and build a legacy

What we learned from the Jane Goodall Institute

Dr. Jane Goodall’s trailblazing 55-year study of wild chimpanzees opened a window into a previously unknown world: the strange but uncannily familiar lives of primates. But though she’s best known for her research, today Jane works to inspire action on behalf of endangered species and encourage individuals to make the world a better place for people, animals and the environment we share.

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Mission: Impossible – Email Marketing

In honor of the newest film, we’ve assigned you a mission, should you choose to accept it: With this intel from our loyal agents, you’ll be able to tackle some of the most impossible email marketing tasks. Should you be caught, killed or get low open and click rates, however, Emma will disavow any knowledge of your actions. This post will self-destruct in five seconds.

(Just kidding… or are we?)

Good luck!

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How to review email results in three minutes or less

If you’re like most marketers, your email campaigns tend to go something like this: create, proof, test, send, repeat. And after you’ve worked so hard building your campaign’s content, it might feel as if – at this point – your work should be done. But here’s the thing: Your consumers are real people whose needs and interests change all the time. So there’s a good chance that the types of messages they like (and respond well to) will also change.

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