It’s always interesting to see what brands are doing to stand out during times of intense competition, so here are a few of our favorite Labor Day emails to hit our inbox this past weekend. Remember: This is only the beginning of a long, intense season for retailers, so check ‘em out and get inspired for even more chaotic marketing days to come (Cyber Monday, anyone?).See full article
In our new series, Staffer Q&A, we sit down with Emma staffers, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.See full article
It’s that time again!
As you likely know, we’re pretty obsessed with great email marketing around these parts. So I’m always happy to collect and share the best of the best examples to hit my inbox with you wonderful folks.
Without further ado, here’s the crème de la crème from the past month or so. Soak them in, and hopefully, you’ll get inspired to use some of these brand's smart strategies in your own email marketing. Cheers!See full article
In our new series, Staffer Q&A, we sit down with our Emma colleagues, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.See full article
Convince & Convert is a top-shelf brand in our industry, so we were super excited when they chose Emma for their own email marketing. It was kind of like a star athlete choosing to go to your gym, or a world-class chef eating at your restaurant. And since they’re pros at this stuff, here’s a little peek at their expert email strategy.See full article
It’s that time again.
The summer is officially winding down, and we're about to enter one of the most hectic seasons of the year for marketers. To help fight third-quarter fatigue, we’re all in need of a little inspiration. That's why we gathered these eleven empowering content marketing quotes from leading experts in the industry. They'll remind you why you love your job and energize you to do your best work ever this fall.
Enjoy!See full article
If you’re anything like me, the sudden arrival of pumpkin-flavored beer in grocery stores and piles of Halloween decorations on the shelves of Michael's these past few weeks may have rubbed you the wrong way.
Don’t get me wrong: I love fall and all of the wonderful things that come with it. But fully embracing the season before Labor Day feels a bit premature… right?
When it comes to your marketing strategy, maybe not. Nailing these next few months is crucial for anyone working in retail, higher ed, the nonprofit sector – you name it. Considering the stakes, it’s really never too early to plan your fall campaigns. So what are the most important dates and messages to consider? Get your calendar and your pencil ready, folks.See full article
Disclaimer: If there’s anything the entire staff at Emma can rally behind without pause, it’s pizza. Deep dish, New York-style, veggie or meat-lovers – we don’t discriminate.
That said, I tried to remain as objective as possible while judging the two biggest pizza chains in the U.S. – Domino’s and Pizza Hut – on their email marketing. This showdown was a bit of a blowout, but I guarantee you’ll walk away from it feeling inspired to amp up your own marketing (and very, very hungry).
Let’s get to it.See full article
Whether you work in the nonprofit or university development space, solid fundraising is absolutely essential to hitting your goals as an organization.
Luckily, the fall is the perfect time to ramp up your efforts, make up for a slow summer, and do your best fundraising ever. After all, what brings out generous spirits better than the holidays? And who doesn’t get nostalgic about their college years during Homecoming and football season?
Good fundraising is all about great storytelling, so to attract the right donors these next few months, you’ll need to tell a compelling story about why your cause matters, why people should get involved, and how their contribution will make a real impact. Here are three quick and easy ways to do just that.See full article