5 ways we connect with universities on social media

We asked ourselves: What strategies actually work?

This Friday, January 31st, we’re joining forces with our friends at the American Marketing Association to host a free webinar for university marketers. It’s called Connect the Dots: Online Engagement for Universities, and in it we’ll cover lots of great ways admissions, alumni, development and athletics departments can use online forms, email marketing and social channels to engage audiences and keep them connected. (Want to join us? Register here!)

As we prepared for Friday, we found ourselves talking about the cool ways our own alma maters use social channels to keep us connected to our college days. Here’s what some of our own staffers had to say:

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Emma Social recap: The Beer Can Appreciation Day edition

A roundup of links we loved this week

Another week is coming to a close, and it went by so fast that you may not have even realized that today is Beer Can Appreciation Day.  Kick back, relax and enjoy a canned brewsky while you catch up on all of the best that went down in our social feeds this week. 

Best practices
Split testing your subject lines may prove best practices all wrong
Some 2014 content marketing trends to keep an eye on
Actionable steps to sending better emails this year
 

Emma news
Emma expertise was featured in the B2C blog! 
Check out our concierge guru, Claire, featured in this past issue of the DMCNY quarterly newsletter
Connect the Dots: Online Engagement for Universities-- Register now for our free webinar
 

Fun finds
Vine turned 1 today! Check out these 6 stellar Vine marketing videos
Explore some crazy concepts of time 
The big game is fast approaching. Have a look back at some of the best ads from years past

Our most popular tweet of the week

 

A favorite from our own feed

One of our product owners snapped this awesome picture at our big 2014 kickoff meeting. We like to work hard and play hard...while dressed in space suits.

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Keep up with us in real time on Twitter, Facebook and Instagram.

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3 controversial tactics to test in your subject line

Read the research, but conduct your own, too

A funny thing happens when you dig into what makes a successful subject line: There's no clear answer. With conflicting best practice advice out there, the only thing to do is test for yourself to find out what works for you subscribers. Subject line split testing is the best way to continuously optimize an extremely important part of your email marketing strategy. So when you stumble upon a stat or two that makes you wonder, don't just take the experts' advice. Here are three hot trends to test for yourself:

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3 ways to refresh your email marketing

A how-to guide to sending better emails in 2014

I turned on the TV last night, and I was bombarded with talk about resolutions. Restaurants are touting their low-cal options. Retailers are bringing out their workout stuff. And everybody who works in the smoking cessation industry is probably ready for a cigarette right about now.

But there's a good reason.

The new year is an irresistible fresh start, and most everybody loves the possibility of becoming better. I do, even if if my personal resolution to catch up on life errands means a dreadful trip to the fluorescent-lit dreamland of hacking coughs and empty stares that is the Colorado state DMV.

But I digress.

What about your email marketing? Does it need fresh start? How could it be better in 2014?

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Emma Social recap: The Bye-Bye New Year’s Resolution edition

A roundup of links we loved this week

Did you know today is the most common day for people to abandon their 2014 resolutions and get back business as usual? If you're one of the few still holding on by a thread, cheers to you! Keep it up, you resolved individual, you. And if you fell off the resolution wagon, no worries. There's always next year. While you wait for the next 11 months to pass, have a look at the best in social from this past week. 

 

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The best Emma blog posts of 2013

A look at what our readers loved most

When we thought about the kind of blog content we wanted to write and share in 2014, it only felt natural to first take a look at what got the most attention in 2013. We checked out Google Analytics to determine our most engaging content, and we figured it'd be fun to share the list David Letterman-style. So without further ado, here's a look at our most viewed posts of last year:

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Emma Social recap: The “What’s your resolution?” edition

A roundup of links we loved this week

Welcome to 2014, friends! It's early in the new year, and I'm still doing a bit of 2013 reflecting as well as looking forward to the greatness 2014 will bring. If you're the resolution-making type, share yours in the comments and I'll send you some Emma swag. Sharing thoughts on topics you'd like to hear more of on our social channels in this new year also wins you a prize. Now for the best that went down in social this first full week of 2014: 

 

Best practices
Emma customers: Crowdsource your email marketing questions
Take a half-baked idea and turn in into a ton of new content
Don't make this giant social media mistake! It could cost you

Emma news
We've got a new video up on YouTube! 
Our CEO Clint Smith talks karma on the Nashville Business Journal blog
Calling all (local) crafty types! Join us for an Email Marketing for Makers class January 29th

Fun finds
40 amazing world maps  we bet you'll learn something new!
The best ads rounded up in one Twitter feed
Meet the folks that brought you Cards Against Humanity

Our most popular tweet of the week

 

And lastly, a favorite from our own feed

This is a picture from our old office buiding that was taken over by world famous Gruhn Guitars. Matthew Modine favorited the tweet. He gets us.

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Keep up with us in real time on Twitter, Facebook and Instagram.

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Crowdsource your email marketing questions

3 reasons to love Emma Community, our online forum

It's unassuming, that question mark button in the top right corner of your Emma account. But don't be fooled by its understated style: Clicking the question mark is like pushing your way to the back of the wardrobe in a C.S. Lewis book and stumbling into email marketing Narnia.

That's because it's the entrance to Emma Community, our online forum. It's where our customers can mingle with each other and get quick answers from our award-winning support team, too.

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We just awarded free email marketing service to 100 nonprofits

The 2013 Emma 25 honorees have been selected!

This year, we decided to celebrate the 10th anniversary of our Emma 25 program in a big way, and we asked for your help sharing the news with nonprofits everywhere. 

Wow, you really came through! Check out what we did together:

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A little email marketing gratitude goes a long way

12 Days of Email Tips: On the twelfth day...

On this final, twelfth day of our 12 Days of Email Tips, we’re wrapping up with a simple tip: Say thanks. Just do it.

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