Q&A from The UnWebinar

I had such an amazing time moderating The UnWebinar with UnMarketing’s Scott Stratten and Alison Kramer! You all submitted so many great questions that we didn’t have time to get to them all. So, I pulled together a list of my favorites (mostly related to email, since that’s kind of our thing) to answer here on the Emma blog. Enjoy!

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The Brainiac Guide to Welcome Email Automation

5 ways to encourage customers to share your brand’s content

Expert advice from Spendsetter

Content is everywhere. Every day, ultra-connected consumers are bombarded from all directions by YouTube videos, Tweets, Facebook posts, and Pins – it’s unavoidable. So in order for your brand’s content to be effective, it needs to stand out against everything else your audience encounters on a daily basis. And one of the best ways to ensure your content is being seen is to encourage your fans and customers to share it with their own friends, family, and connections.

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A luxury real estate firm’s different kind of email strategy

What we learned from The Agency

It isn’t just its star-studded crew and their familiarity with the luxury lifestyle that drives The Agency’s success. In the typical brokerage model, cut-throat agents – all working within the same brand – compete against one another for business. But The Agency was founded with the goal of doing things a little differently.

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What’s the most effective digital marketing channel?

It’s email. I know you’re shocked, SHOCKED, that an email marketing company is singing that tune. But don’t just take our word for it. The latest research and stats are also beating the drum that email not only drives big time results, but it also gives you the most bang for your buck. Now that's music to any marketer’s ears.

Here’s what we found...

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If college football teams were digital marketing strategies

Fire up the grill and grab your foam finger, because college football is back, guys! This glorious time of year allows us to up our beer intake, show some love for our schools, and spend entire Saturdays enjoying the greatest sport on earth. Plus, it inspires us to contemplate questions we wouldn’t normally consider: For example, if Alabama football was a marketing strategy, which marketing strategy would it be?

Yes, even college football isn't safe from our marketing nerd-ery. So read on to see which teams match each strategy – and if you disagree with our choices (and you probably will), let us know your picks!

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The Goldilocks Principle and email frequency: Finding just right

The Goldilocks Principle states that something must first have its extremes tested in order to determine the best possible middle ground – aka, just right. So how do you find just right for your email frequency?

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3 sales-boosting holiday email tips for retailers

If you’re in the retail game, you know that holiday sales can either make or break your year. So since this critical time is quickly approaching, we’ve outlined three simple tips (+ examples for each) that will help you craft emails that sell more stuff as the weather turns colder and that warm-and-fuzzy holiday spirit begins to fill the air.

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New feature! Easier importing with Audience Connect

Sync contacts between services in just a few clicks

It’s a new release day! The best part of a new release day (other than the full parade down Broadway, fireworks displays and tailor-made Springsteen anthem to commemorate the occasion) is that we get to share something we’ve been working on behind the scenes that will make your marketing life better. And today, that means Audience Connect.

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How a literary journal boosts readership with savvy email marketing

What we learned from The Oxford American

The Oxford American is a non-profit, quarterly literary magazine dedicated to featuring the best in Southern writing. The award-winning magazine – founded in Oxford, Mississippi but now affiliated with the University of Central Arkansas and based in Little Rock – aims to document the complexity and vitality of the Southern region by collecting and distributing the original work of acclaimed writers, fine artists, photographers and musicians.

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11 fabulous new email template designs for retailers

We've designed our latest batch of email templates with savvy retail marketers in mind. The designs are all fully responsive and super easy to brand. Plus, they pair beautifully with our automation feature to help you reach new and recurring customers at various steps of the purchase cycle. Here, have a look.

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