Our integration with Shopify allows online retailers to get better results from their email marketing by making it easier for you to target the right customers with the right message – which, you know, helps you sell more stuff. Here are the three features our customers like best about it.See full article
Most articles about how email affects our brains focus on rising stress levels and a decline in productivity, not to mention basic manners at meetings. We all know that mindlessly picking up our phones or tabbing over to Gmail at our desks to check our inboxes is a habit that's hard to break.
The word "mindlessly" is important here, especially when you think about how email marketing continues to bring in more returns than any other direct marketing channel. We're subconsciously attracted to our inboxes. Here are three ways smart marketers are tapping into primitive brain behaviors to get results even when attention spans are dwindling.See full article
Why is growing your email list with the right people so important? It's simple – more email subscribers mean more chances for growing your business.
This post is for you if: A. Your list isn't growing as quickly as you would like it to; OR B. You want to get even better email marketing results by making sure the right people are joining your list. Here are just five quick changes you can make to your signup form today to do both.See full article
Drawing a blank on what to say in your next email campaign? Here are 13 ideas designed to get you started with content that goes beyond ordinary newsletters and promotions. Take 'em and make 'em your own, and happy sending. Cheers!See full article
Love it or hate it, Christmas music is the soundtrack of the season. And perhaps our eggnog is spiked with a little too much marketing cheer, but it dawned on us that there are email lessons marketers can learn from these tunes. Think we have one too many sugarplums dancing in our heads? Take these 9 holiday classics for example.See full article
It’s the end of the year, which means marketers everywhere are making predictions on the big trends we should prepare for in 2015. And hey, we’re no different. Time will tell if our crystal ball is more accurate than others, but the blind gypsy we bought it from in Printer’s Alley promised us that it’s never wrong. So we passed it around to several Emma staffers, and here’s what they saw.See full article