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Staffer Q&A with Design Services Lead Logan Baird

In our new series, Staffer Q&A, we sit down with Emma staffers, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.

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Key takeaways: “Everything Has Changed and Nothing Is Different”

UnMarketing's Scott Stratten was a fan favorite at our inaugural Marketing United conference in 2015, so we didn’t think twice about asking him back this year. And his fresh new keynote for 2016 – “Everything Has Changed and Nothing Is Different” – didn’t disappoint.

Here are some of the biggest takeaways from his talk. Or, if you’d prefer to hear from the man (… the myth… the Canadian) himself, scroll down to watch his full presentation!

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8 B2B email marketing examples that deserve a trophy

We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!”

It’s time for some tough love, guys. Marketing for a B2B company doesn’t give you a free pass to settle for so-so email design. We get it – B2B marketers can’t rely on cat GIFs or goofy promotions to sell their products or services. But a lot of the email design best practices retailers use to capture attention in the inbox still apply.

Here are 8 examples that prove B2B emails don’t have to be underwhelming, ugly, or forgettable. Use them as inspiration to up the ante in your next B2B send and instantly stand out from the competition. Your subscribers (and your boss) will thank you for it!

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7 habits of highly effective email marketers

Like beginning a new exercise routine or getting your Netflix binge-watching under control, maintaining a solid email strategy means developing a few healthy habits. And while those habits don’t necessarily revolve around squat thrusts or banning yourself from "House of Cards," they are absolutely critical to ensuring you don’t...

A. Fall into a performance plateau, or worse,
B. Fail to perform entirely.

So here are 7 habits of successful email marketers that keep their campaigns fresh, healthy, and thriving. Give ‘em a shot, stick with it, and watch the results roll in.

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The case for GIFs in email

Think about it: In recent emails you’ve gotten from your favorite brands, how many featured a GIF?

Chances are, quite a few. Marketers everywhere are embracing GIFs these days, and we’re all for it: If a picture is worth a thousand words, a GIF must be worth a million, right? (Well, depending on how many frames it has.)

But despite their overwhelming popularity, some people still get salty about the use of GIFs in email. So we’re here to tackle those objections once and for all. Here are some of the most common fears, complaints, and questions we hear about using animated GIFs in email, plus answers to why you should go ahead and hop on board the GIF train.

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Emails we love: The spring design edition

Spring brings with it lots of great things in the marketing world – vibrant colors, fresh ideas, and a bevy of gorgeous emails from our favorite brands, to name a few.

So with summer just around the corner, we wanted to bid balmy spring days a fond farewell in the best way we know how: By celebrating 10 of the smartest, most beautiful emails we’ve received over the past few months. Check ‘em out and enjoy!

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How to avoid overloading your customer’s inbox

We've been hearing lots of chatter about email frequency over the past few months. In 2015, the number of emails sent and received per day totaled over 205 billion. The Radicati Group expects that figure to grow at an average annual rate of 3%, reaching over 246 billion by the end of 2019.

So it’s unsurprising that so many people feel like they’re being bombarded in the inbox: In fact, over half of consumers report that they get too many emails from brands (Epsilon).

And that's the rub. While email marketing remains the most cost-effective, trackable direct marketing method and is still the champ when it comes to marketing ROI, those juicy returns only come with forethought to strategy and smart implementation.

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10 inspiring quotes for marketers to live by

Hey friends – ready for a quick dose of inspiration?

All of these smart folks are helping shape the future of marketing, so we gathered some of their best nuggets of wisdom to get you energized and ready to do your best work ever. Scan through their quotes, share your favorites around with the rest of your team, and tattoo the one you like most on your bicep (or write it on a Post-it to stick on your computer – your call).

Their insights will help remind you that at the end of the day, great marketing is about more than just selling stuff. Enjoy!

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6 subject line and preheader perfect pairings

If you've ever sought out tips for writing effective subject lines and preheader text, you've probably been advised to abide by a certain set of tried-and-true principles.

First, keep them short, since most mobile devices have a limited number of characters they can display. Next, make them clear so your subscribers don’t have to put in extra effort to figure out what you’re getting at. Finally, highlight the most important and compelling part of your message to get your readers to open.

Those are great guidelines, and they’re a wonderful place to start. But it's also worth going your own way sometimes, especially if you’re an email veteran ready to try something new. These six subject line and preheader text examples all utilize different tactics, but they're all equally effective (after all, I’m sharing them here!).

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