Why integrating email with Shopify is a no brainer for retailers

3 sales-boosting benefits of this seamless integration

Our integration with Shopify allows online retailers to get better results from their email marketing by making it easier for you to target the right customers with the right message – which, you know, helps you sell more stuff. Here are the three features our customers like best about it.

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The Brainiac Guide to Welcome Email Automation

Emma Social recap: The Ditching Resolutions edition

A roundup of links we loved this week

Did you know January 17 is Ditch New Year’s Resolution day? Apparently, most of us only make it about two weeks before we kiss our resolutions goodbye, so kudos to the resolute who are still going strong. You inspire us to double down on our effort next time, or maybe just pick something easier to keep. But since we’ve got a whole year to summon the necessary willpower, here are some links to read in the meantime.

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How email marketers tap into modern mindlessness

Most articles about how email affects our brains focus on rising stress levels and a decline in productivity, not to mention basic manners at meetings. We all know that mindlessly picking up our phones or tabbing over to Gmail at our desks to check our inboxes is a habit that's hard to break.

The word "mindlessly" is important here, especially when you think about how email marketing continues to bring in more returns than any other direct marketing channel. We're subconsciously attracted to our inboxes. Here are three ways smart marketers are tapping into primitive brain behaviors to get results even when attention spans are dwindling.

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5 creative ways to grow your email marketing list

Expert advice from Digioh

Why is growing your email list with the right people so important? It's simple – more email subscribers mean more chances for growing your business.

This post is for you if: A. Your list isn't growing as quickly as you would like it to; OR B. You want to get even better email marketing results by making sure the right people are joining your list. Here are just five quick changes you can make to your signup form today to do both.

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Emma Social recap: The Aggressively Friendly edition

A roundup of links we loved this week

At Emma, we take serious pride in our customer service. Whether it's our award-winning, freakishly helpful support team or hands-on services from our marketing experts, we do everything we can to help customers get the very best results from their email marketing. Other folks take a different strategy when it comes to support, like Vooza's Happiness Engineers. They're, uh, a little insane about their customer service. You'll see what we mean.

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Emma’s “Oh blather, I’m stuck” list

A baker's dozen of quick ideas for stylish email content

Drawing a blank on what to say in your next email campaign? Here are 13 ideas designed to get you started with content that goes beyond ordinary newsletters and promotions. Take 'em and make 'em your own, and happy sending. Cheers!

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How to beat email fatigue in the new year

Recently, our friends at Direct Marketing News asked me, "How can marketers combat email fatigue after a busy holiday season and re-engage subscribers for the new year?" Here's what I had to say.

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9 holiday songs to inspire your email marketing

Love it or hate it, Christmas music is the soundtrack of the season. And perhaps our eggnog is spiked with a little too much marketing cheer, but it dawned on us that there are email lessons marketers can learn from these tunes. Think we have one too many sugarplums dancing in our heads? Take these 9 holiday classics for example.

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Emma Social recap: The Marketing United edition

A roundup of links we loved this week

It's been a super exciting week around Emma. That’s because we officially announced we’re hosting our first-ever marketing conference, Marketing United! It’s called Marketing United, because we’re bringing together our community and network of friends to learn from industry experts, innovators, and from each other. Get all the details here. Hope you can make it! 

And in keeping with the spirit, we’ve also united our favorite links and social posts from the week that was. Enjoy!.

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6 brilliant marketing predictions from Emma staff for 2015

60% of the time, we're right every time

It’s the end of the year, which means marketers everywhere are making predictions on the big trends we should prepare for in 2015. And hey, we’re no different. Time will tell if our crystal ball is more accurate than others, but the blind gypsy we bought it from in Printer’s Alley promised us that it’s never wrong. So we passed it around to several Emma staffers, and here’s what they saw.

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