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How a popular travel site solved every marketer’s dilemma

It’s a problem marketers face time again and again: Best practices tell you to go light on copy in your emails… but you have A LOT to say.

We see it all the time in industries that tend to send out more blog posts and news briefs than discounts and product promos – think universities, nonprofits, publishers, government offices, etc. How can they send subscribers all of their best content without every campaign becoming a tome that, let’s face it, no one has the time (or patience) to actually read?

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The Brainiac Guide to Welcome Email Automation

Marketing United 2016 in photos

Can you believe it's only been a few weeks since Marketing United 2016 wrapped?

It left us so inspired that we're already getting fired up about attending more impactful sessions, soaking up more wisdom from super engaging speakers... essentially, what we know will add up to an another incredible time in 2017. (It's going down April 19-21, so go ahead and save the date!)

We could go on and on about all the things we loved about this year's conference – and to some extent, we already have. So since pictures are worth a thousand words, let's take a look back in the more literal sense. Here are some of our favorite photos from Marketing United 2016 ... sit back and reminisce with us, won't you?

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9 welcome emails that had us at “hello”

We talk about automated welcome emails A LOT here on the Emma blog. So at this point, you’re probably pretty well acquainted with our “Why are you not sending an automated welcome email?” spiel. But like eating kale every day, just because you know you should be sending an automated welcome email, doesn’t mean you are. So to get your creative juices flowing, here are nine fantastic campaigns you can use to inspire your own welcome email (or make your current one even better).

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The top 6 takeaways from Marketing United 2016

There are a lot of things that get us fired up about Marketing United: meeting a seemingly endless number of smart marketers, introducing them to our amazing city, spreading our borderline obsessive love for hot chicken… the list goes on.

But we especially enjoy soaking up as much knowledge as possible from our speakers. These folks are some of the best of the best in the industry, and we love coming back to the office armed with inspiring takeaways and actionable strategies we can apply to our own marketing. So without further ado, here were some of the most impactful lessons we learned at Marketing United 2016.

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How charity: water innovates inside & outside the inbox

The good folks at charity: water are trailblazers in the nonprofit sector and doing some of the best email marketing around. Here’s three quick reasons we’re so excited to have them on board.

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7 marketing stats you’ll want to casually drop in your next meeting

We’ve said it before, and we’ll say it again (and again, and again) – email marketing truly works. It’s one of the most effective channels you can use to drive your audience toward conversion, and the numbers prove it: Email boasts an insane ROI of 4300%, and 77% of consumers name it as their #1 preferred channel to receive marketing communications.

But the world of email marketing is also constantly evolving. So to fully optimize your email program, you have to stay up to date on all the latest data around what consumers want, which new tools and strategies are proving the most successful, and how to maintain your competitive edge in the inbox.

Here are seven fresh email stats from around the marketing landscape. Use them when planning your email strategy or maybe just bring them up to sound super smart in your next meeting (we won’t tell where you got them).

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What is my email reputation?

Email is probably just one of many ways that you connect and interact with people through your brand. It’s a quick way to tell your customers, friends, and subscribers something that might not be easy (or even possible) to effectively convey in person. Within minutes, thousands of people can get the same message – say about an in-store event you’re having next month. Try doing that in person or on the phone and you’d spend weeks traveling door-to-door or glued to your office chair. You’d probably miss your own event.

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5 marketing lessons we learned from Game of Thrones

When you play the game of email marketing, you win or you die.

Ok, ok… maybe that's a little bit dramatic. But while the inbox isn’t quite as vicious as the Seven Kingdoms, it’s still an incredibly cutthroat space. In 2015, the number of emails sent and received per day totaled over 205 billion (The Radicati Group). That’s A LOT of email you’re competing against every time you press “send.” And like the Great Houses, every brand wants to rule the inbox, so you have to stay on top of your game if you want to come out on top.

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