Fall is here, which means it's officially time for marketers to start gearing up for the holiday season. It's a reminder that, in a way, every marketer – heck, every business – is a little like Santa Claus. Sure, we may not all have his altruistic spirit or a fondness for cookies, milk and reindeer, but we do share one essential trait: We’re all making lists and checking them twice to deliver the best possible content.See full article
If you’re not already sending automated emails, it’s about time you fully embraced it (or at least brought it in for a work-appropriate side hug). Automation is the most effective way to send more timely, relevant messages to your audience at scale, and it helps you save precious time. Plus, automated email messages average 70.5% higher open rates and 152% higher click rates (Epsilon Email Institute)! Better results in less time – what’s not to love?
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It's always fun to share ideas with such a savvy, engaged audience, and you all had so many great questions that I just couldn't get to them all during the webinar. Thankfully, MarketingProfs was kind enough to compile the rest for us so we could answer them here on the blog. Enjoy!See full article
Travel Oregon is your go-to guide for all the best, most awe-inspiring wonders the state has to offer. “Our goal is to bring tourism to Oregon,” said Emily Forsha, Travel Oregon's Content & Digital Community Manager. “With our email newsletters, we hope to inspire as many people as possible to keep Oregon top-of-mind when they’re thinking about potential vacation destinations.”See full article
It’s no secret that we’re huge fans of quality emails around these parts. So it only made sense for us to launch a series on the Emma blog specifically devoted to geeking out about the crème de la crème – aka, the very best emails that hit our inboxes each month. In the first installment, we focused on beautiful design, so this month, we thought we’d switch things up and talk strategy.
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In this day and age, everyone knows that a good website is an absolute necessity for growing your business. But it isn’t enough to simply build a website and wait for it to attract new customers. With that in mind, here are five simple changes you can make to turn your website into a lead generating machine.See full article
You might want to take another look around Emma’s template gallery the next time you create a new email. Why? We have two new collections (21 templates in all) that are filled with some of our designers' best work yet. They’re not only great looking and ridiculously easy to customize, but they’re designed to fit your marketing strategy. Have a look.See full article
Confession time: We’re kind of obsessed with email marketing. Yes, thinking and talking about it is our job, but we also really, really like this stuff. So along with developing cool new features, designing gorgeous templates and collecting extra-nerdy marketing stats, we love hearing about the new and exciting ways our customers have been using email to do better marketing and make their jobs easier.See full article