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5 steps to emails that reach the inbox

It’s an email marketer’s deepest, darkest fear.

You work hard to design something beautiful, get your copy just right, nail your CTAs...  and then all your hard work gets trapped in the godforsaken twilight zone best known as a spam filter.

If your emails don’t even make it to the inbox, how can you expect them to perform? It’s a serious issue, and as such, it deserves attention. But with the many spam-filtering algorithms out there constantly (and we mean constantly) changing, it can be tricky to determine how to best avoid capture and emerge triumphant in the inbox.

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With Emma, you're in good company. Meet our Customers.

How a click map helps you send better email

Ever use a click map? Simply put, it shows you at a glance which links in your email are getting the most clicks.

In Emma’s click map, for instance, the larger the circle, the more clicks there were on that link. And if you hover over a circle, you can see the exact number of unique clicks on that link.

The coolest part? You can toggle between desktop and mobile views to see how your subscribers engage with your email on different devices. Are most people clicking on images or text links? Video or the CTA button? The click map quickly surfaces that information

Here some important things you can learn from a click map, along with some ways you can use that data to create smarter email campaigns moving forward.

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Staffer Q&A with Onboarding Lead Rachel Rogers

In our new series, Staffer Q&A, we sit down with Emma staffers, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.

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6 content ideas for your welcome email

Okay, here’s the bad news first: Two months after joining your list, the likelihood of a subscriber opening your emails falls as much as 25% (MarketingSherpa).

The good news? You can prevent that fall off with a few simple steps, like working to develop customer loyalty early on in your relationship with new subscribers. They're most interested in what you have to say right after they've joined your list, yet many businesses still don't send the all-important welcome email.

Maybe you just haven't gotten around to it. As someone who just cleaned a '90s-era Sega Genesis out of her closet, I completely understand.

That's why I rounded up a few from my own inbox. Find some inspiration here for a welcome email style that suits your goals. Then, let me know if you want to buy a very well-stored Sega Genesis console.

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5 videos your company needs in 2016

Kristen Craft, Director of Business Development at Wistia, is a brilliant marketer who’s an expert at crafting (no pun intended, we promise) compelling brand stories and using video to make marketing campaigns more effective.

At this year’s Marketing United conference, she dropped a ton of great wisdom about the power of video. For instance, did you know that on-site video increases traffic 200-300%? Or that in one test, e-commerce site Zappos increased sales 30% simply by adding videos to their product pages?

It’s super compelling stuff, so be sure to check out the full recording of her session when you get a chance. But in the meantime, here’s a look at her top five videos every brand needs in 2016, along with a few videos you should probably avoid.

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How an email marketing company does email marketing

As a B2B marketer, it often feels like B2C gets all the email love.

And there’s a ton we can learn from B2C: design best practices, how to create a compelling offer, etc. But trying to go full B2C in the B2B world (e.g. “buy one, get one” deals or goofy GIFs) might not go over so well. So what does work for us B2B marketers?

Unfortunately, there’s not a magic one-size-fits-all solution (believe me, I’ve checked). But I can tell you how we think about B2B email marketing here at Emma, along with some takeaways you can use to create a strategy that works for you and your organization.

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9 emails that set off fireworks in our inbox

Sifting through our inboxes, we couldn’t help but be impressed with some of the top-notch emails that poured in over the long weekend.

Independence Day is a marketer’s delight: It allows us to play around with our email design, evoke a sense of patriotism in the U.S. segments of our audience, and incorporate some seasonal goodies into the mix. Plus, it presents the perfect opportunity for a mid-summer sale. After all, what’s more American than some good, old-fashioned capitalism?

These emails were the best of the patriotic bunch this year. Check ‘em out!

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How Tito’s Vodka nurtures their thirstiest advocates

Tito’s Handmade Vodka is an easy brand for us to get behind: They serve up both delicious cocktails and delicious content. And their team always does a fantastic job nurturing their following of devoted advocates – something that really shines through in their email program.

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