Mission: Impossible – Email Marketing

In honor of the newest film, we’ve assigned you a mission, should you choose to accept it: With this intel from our loyal agents, you’ll be able to tackle some of the most impossible email marketing tasks. Should you be caught, killed or get low open and click rates, however, Emma will disavow any knowledge of your actions. This post will self-destruct in five seconds.

(Just kidding… or are we?)

Good luck!

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The Brainiac Guide to Welcome Email Automation

How to review email results in three minutes or less

If you’re like most marketers, your email campaigns tend to go something like this: create, proof, test, send, repeat. And after you’ve worked so hard building your campaign’s content, it might feel as if – at this point – your work should be done. But here’s the thing: Your consumers are real people whose needs and interests change all the time. So there’s a good chance that the types of messages they like (and respond well to) will also change.

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Emma Social recap: The Bottoms Up edition

A roundup of links we loved this week

Last Friday, we were thrilled to announce one of our newest customers: Tito’s Vodka! As far as awesome brands go, it’s hard to get much cooler than Tito’s, so we were morally bound to celebrate the deal with tasty vodka cocktails. 

So you can join in on the revelry, here are this weeks links, served on the rocks and mixed to your liking. Cheers!

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3 ways to hit your email marketing goals faster

I’m Emma (yes, really), and as a specialist on our Services Team, I work with clients every day to identify gaps in their email strategy and find solutions to help them be successful. I love helping marketers find ways to achieve their goals, so here are a few proven tips that will help you check off those goals a little faster.

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Instagram: How to use live feeds in email campaigns

Expert advice from AVARI

Instagram is a mobile app that allows users to take photos, add creative filters, and share them with followers. Since its launch in 2010, the social network has grown to more than 300 million users. Instagrammers love to share photos of what they’re doing, eating, and wearing. The app has also become a leading channel for brands looking to snap their way into consumers’ hearts — and it’s getting picture-perfect results.

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How to send your most relevant email ever

In the world of modern marketing, email is king. People are living in their inboxes – checking and sending email has become the #1 activity on both mobile devices and the internet as a whole. But you also have to remember that those inboxes are noisier and more crowded than ever. You’re not only competing with other brands for your subscribers’ attention; you’re also competing with their bosses, their mothers, their kid’s teachers… you know, people that they know and love or, at the very least, probably need to pay attention to.

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Emma Social recap: The New Horizons edition

A roundup of links we loved this week

Thanks to NASA’s New Horizons spacecraft, this week the world got to see Pluto in a whole new light.

Now poor, down-trodden Pluto is no longer just that fuzzy orb in the distance. And the resurgence of Pluto’s popularity has brought back the debate: Should Pluto be considered a planet, after all? Scientists, politicians and celebrities have all said their piece in the past few days.

We’re definitely rooting for you, little guy. So in honor of new discoveries, go check out this week’s links!


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New guide! The Modern Marketer’s Field Guide

Here at Emma, one of our main goals is to always leave the marketing world a little better than we found it. For us, that means staying on top of and sharing the latest best practices, offering a product experience that inspires creativity and helping others craft emails that'll truly stand out in today's noisy, crowded inboxes.

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3 tips to reform your form and deliver more email leads

Expert advice from Formstack

A good form can provide the keys to the kingdom for modern marketers. It has the power to unlock the secrets of consumer behavior, reveal insights on buyer preferences and help you gather feedback on your current campaigns. Unfortunately, odds are good that your current form isn’t delivering the quality and quantity of email leads you deserve. The good news? You can tweak design, messaging and strategy to revamp your flawed form into one that converts. Here are 3 tips to help you reform your form and get more email leads.

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