One of our favorite parts of the Emma Plus Advanced Automation suite is the new “if this, send that” functionality. Some people call it branching or conditional logic. We like to call it the perfect follow-up email.See full article
With so much on their plates, it’s easy for marketers to fall into the routine of sending the same type of mailings over and over again. After all, if what you’re doing works, it will continue to work… right? Maybe not. In failing to diversify your content, you risk boring your subscribers, causing them to lose interest in your brand, and – worst of all – inspiring them to hit that dreaded “unsubscribe” link.
One of the best ways to change things up and keep your audience engaged? Get some inspiration from brands already doing it best. Here are 5 emails that stood out in my inbox; use some of their ideas to spice up your emails and get out of your rut for good.See full article
There’s a disconnect between the amount of people talking about marketing automation and how many marketers are actually using it to its fullest. The problem is that many of the tools are too complex and clunky and the data needed to do it well isn’t readily available. It’s stressful, and frankly, marketers don’t have time to figure it all out.
Introducing Emma’s Advanced Automation suite.See full article
Last week, we hosted a live Q&A with the one and only Jay Baer (leader of Convince & Convert, highly sought-after keynote speaker, author of several best-selling books, and yes, certified barbecue judge). Those 60 minutes were completely jam-packed full of wisdom and actionable advice you won’t want to miss, so hop on over here to check out the full recording when you get the chance.
But for those looking for a quick dose of inspiration, here were some of the questions we received from attendees, along with the expert advice Jay dished out. Enjoy!See full article
If you work in the university space, you know that email is a vital channel for fundraising, ticket sales, admissions – the list goes on. But so much email coming from so many departments can lead to chaos, communications overlap, and essential information getting lost in the mix.
That’s where automation comes in. It helps you stay organized, ensure no message slips through the cracks, and get all the right messages to all the right people, whether you’re communicating with students, parents, alumni, staff... you name it. Don’t believe us? Here are a few examples of how smart email automation can help you hit your goals faster, campus-wide.See full article
Emma Plus is our new email automation platform that helps marketing teams of all sizes do more with (and get more from) every aspect of their email marketing. It’s full of next-level capabilities that help you send relevant, timely email faster than ever. Take a look...See full article
It’s always interesting to see what brands are doing to stand out during times of intense competition, so here are a few of our favorite Labor Day emails to hit our inbox this past weekend. Remember: This is only the beginning of a long, intense season for retailers, so check ‘em out and get inspired for even more chaotic marketing days to come (Cyber Monday, anyone?).See full article
In our new series, Staffer Q&A, we sit down with Emma staffers, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.See full article
It’s that time again!
As you likely know, we’re pretty obsessed with great email marketing around these parts. So I’m always happy to collect and share the best of the best examples to hit my inbox with you wonderful folks.
Without further ado, here’s the crème de la crème from the past month or so. Soak them in, and hopefully, you’ll get inspired to use some of these brand's smart strategies in your own email marketing. Cheers!See full article