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5 things you should know about email verification

You’ve spent the past week crafting the perfect email campaign.

Your boss is thrilled. Your co-workers think you’re brilliant. And you can’t wait to send it out to your prospects and customers. You’re confident it will drum up the leads and conversions your boss has tasked you with acquiring. But as your fingers hover over the “send” key, you remember that you need to run email verification to ensure your email list is clean.

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The Brainiac Guide to Welcome Email Automation

Introducing our all-new Segment Builder

We're excited to introduce our all-new Segment Builder — super easy to use and it's packed with features that’ll help you send more targeted mailings and drive better results.

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Compare Mailings: You asked, we delivered

Our newly revamped “Compare Mailings” feature is here!

It’s the latest step in our mission to uncover more data-driven insights for our customers so they can use them to power smarter email campaigns. The enhanced Compare Mailings will help you hone in on the information you care about and share it in an easy-to-digest format with the rest of your team. And the best part? You can compare as many mailings as you want based on whatever criteria you want, from date range to campaign name.

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5 quick tips for segmenting your email list

Since every audience is different, there’s no single, ultimate way to segment that works for everyone. But here are five quick ideas for slicing and dicing your audience that have proved effective for many brands. Use one, some, or all of these ideas to start sending more personalized messages and boost your success rates in no time!

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Announcing drag & drop images, multiple image uploads, and more!

Today, we’re excited to announce big changes to the way you manage images in Emma – changes you asked for, and we’re happy to deliver.

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MU Speaker Spotlight: Scott Harrison of charity: water

Meet Scott Harrison. He’s the CEO and founder of charity: water, a nonprofit on a mission to bring clean and safe drinking water to people in developing countries – and he has one of the most anticipated keynotes at Marketing United.

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12 emails that completely captivated us

It’s that time again: We’ve compiled a roundup of the latest and greatest emails to hit our inbox over the past few weeks. All these brands deserve a high five (or at least a slow, appreciative head nod) for some seriously solid marketing. Check out their sends – you might just find inspiration for your next campaign!

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The elements of a top-notch April Fool’s Day email

As marketers, April Fool’s Day is one of our absolute favorite holidays. It gives brands the perfect opportunity to get creative and show off their sense of humor, and it usually leads to some super hilarious campaigns. But that doesn’t mean you can just get away with anything. You should really think about what you’re doing before you press “send” on an April Fool’s Day email.

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MU Speaker Spotlight: Jay Baer of Convince & Convert

If you’re not familiar with Jay, his marketing rap sheet is unmatched. He’s a hype-free, digital marketing pioneer who's consulted for more than 700 companies since 1994. He’s also the founder of Convince & Convert, a New York Times best selling author, and the world’s most retweeted person by digital marketers (mic drop).

So yes, asking Jay to come back for Marketing United 2016 was a no-brainer.

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