It’s an email marketer’s deepest, darkest fear.
You work hard to design something beautiful, get your copy just right, nail your CTAs... and then all your hard work gets trapped in the godforsaken twilight zone best known as a spam filter.
If your emails don’t even make it to the inbox, how can you expect them to perform? It’s a serious issue, and as such, it deserves attention. But with the many spam-filtering algorithms out there constantly (and we mean constantly) changing, it can be tricky to determine how to best avoid capture and emerge triumphant in the inbox.See full article