If you’re anything like me, the sudden arrival of pumpkin-flavored beer in grocery stores and piles of Halloween decorations on the shelves of Michael's these past few weeks may have rubbed you the wrong way.
Don’t get me wrong: I love fall and all of the wonderful things that come with it. But fully embracing the season before Labor Day feels a bit premature… right?
When it comes to your marketing strategy, maybe not. Nailing these next few months is crucial for anyone working in retail, higher ed, the nonprofit sector – you name it. Considering the stakes, it’s really never too early to plan your fall campaigns. So what are the most important dates and messages to consider? Get your calendar and your pencil ready, folks.See full article