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MU Speaker Spotlight: Aaron Draplin of Draplin Design

Meet Aaron Draplin. Aaron proudly runs Draplin Design, a design outfit located in Portland specializing in print, identity, and illustration-related projects, and is the co-founder of Field Notes. His client list is beyond impressive, ranging from huge brands like Nike, Ford Motor Company, and Target, to bands (Dinosaur Jr., Old 97s), and even the Obama Administration.

Heads up, register now to get the Advanced rate for Marketing United and save $100 on tickets. Prices go up April 5th!

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What you can expect at Marketing United

If you’re thinking about coming to Marketing United or you’re a first-timer who’s already bought a ticket (see you soon!), you might be wondering, what’s it like? What can I expect when I get there? Let’s break it down, friends.

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How switching to Emma doubled a brand’s direct sales

Email marketing has been a big part of the marketing ecosystem at PreSonus for years, but it was only recently that they truly started ramping up their efforts.

"In the past,” Carl said, “We had used another platform for our email marketing, and it was very limiting; I was always so frustrated with the tools I had at my disposal. But about a year ago, we had a very significant product launch coming up, and it was going to really require us to up our game."

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What we’re reading at Emma

Here at Emma, we writers do a whole lotta... well, writing.

But we also do a lot of reading, and so do the rest of our staffers! After all, it’s important that we all stay up to date on the latest marketing trends, tech news, stats – really, anything that touches the world of email. And, if we’re being honest, sometimes we just need a good article or two to break up the work day.

Since there’s a LOT of content out there – some good, some very bad – we thought we’d share some of our favorite go-to resources with you guys. Check ‘em out, learn a thing or two, and kill some time with us, won’t you? You might just find a new favorite blog. (Aside from ours, of course!)

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MU Speaker Spotlight: Josie Fox of Tito’s Vodka

Meet Josie Fox.

She’s the content coordinator for Tito's Handmade Vodka. When we got to know Josie after Tito's became an Emma customer, we knew we had to get her on stage at Marketing United 2016. Tito's has a fascinating brand story, and after reading this quick interview with Josie, you'll see why we're so excited to have her tell us all about it.

And just a heads up, the Advanced rate for Marketing United tickets ends soon! Register today and get $100 off.

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5 super creative email Easter egg hunts

Let’s be honest for a second: Even as an adult, watching from the sidelines as toddlers wildly forage for brightly-colored eggs… don’t you kind of want to get in on the action?

Well, you aren’t the only one. Easter egg hunts are just plain fun – they’re competitive, exciting, and result in all kinds of sweet rewards. And utilizing the concept in your email marketing is a fantastic way to get your subscribers more engaged with your brand and, in many cases, pull them back to your website (hello, conversions!).

Here are 5 brands who found creative ways to host their own email “Easter egg hunt.” Try it for yourself – it’s a great way to add a little springtime fun to your email campaigns!

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11 new content ideas to inspire your email marketing

Drawing a blank on what to send subscribers in your next email campaign? Trust us – we’ve all been there. So if you’re feeling stuck, here are 11 ideas that go beyond the typical promotion or special offer to help you blast right through that nasty case of email marketer’s block. Feel free to take ‘em, tweak 'em, and make 'em your own.

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