Today, we're excited to announce a new homepage dashboard, just for our agency partners. It's designed to keep you up to date on everything you need to know so you can stay organized and get your clients great results. Learn where the idea came from, and get a video tour of all the cool stuff you'll see in your Emma Agency account.See full article
YMCA of the Triangle is made up of 13 branch locations and three overnight camps. With new members joining daily at each location, they needed an email solution to welcome each one to the Y with a consistent, branded experience that keeps them informed about all the great benefits of membership. Happily for us, they chose Emma.See full article
We had a blast joining our friends at Content Marketing Institute for the 8 Second Challenge webinar. We loved sharing tips on how you can connect email design to brain science to not only stand out in the inbox, but also get the marketing results you’re looking for. It was such a smart crowd who attended, so it was no surprise that we got a whole slew of great questions – so many in fact that we just couldn’t get to them all during the webinar. CMI was nice enough to compile the ones we missed so we could answer them here on the blog.See full article
To help more of our marketers get in the automation game, we want to make setting up automatic emails even easier. We know automation can complement your existing sending strategy with smart, targeted messages that feel personal and scale your marketing efforts.
That's why we're so excited to share an early look at Emma's expanded email automation features. Read on to learn exactly what we're building and how you can get early access in your own Emma account.See full article
Automation is all the rage in email marketing – and with good reason. It saves time and helps you reach customers at just the right moment. So why aren’t more marketers doing it? It might be that the word "automation," with its connotations of endless robot arms and gears, has you feeling hesitant. But automation doesn’t have to feel complicated. That’s why we decided to create a guide to demystify automation a bit and help marketers put the parts in place to see results from email automation right away.See full article
With Halloween, Thanksgiving, Black Friday, Cyber Monday and more, fall is packed with promotional opportunities. Our Fall Holiday Collection email templates are tailor-made for the season’s events to help you save some time and keep your emails looking sharp. Here are some of our favorites – check ‘em out!See full article
The good folks over at Litmus recently invited us to do a webinar all about getting people's attention in the inbox at a time when attention spans are shrinking. We answered a bunch of great questions during the webinar, but with over 4,000 registrants (!), we just couldn't get to them all. Litmus was nice enough to pull together all the questions we missed, so we could answer them here on the Emma blog.See full article