Video content, layout options and a whole bunch of enhancements

A roundup of new features and improvements to your Emma account

It officially feels like summer in Nashville, where our development teams have been hard at work on a slew of new features, bug fixes and let’s-make-things-even-more-awesome kinds of enhancements all over the application. Let's check 'em out.

 

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The Brainiac Guide to Welcome Email Automation

Emma Social recap: The National Doughnut Day edition

A roundup of links we loved this week

Today is National Doughnut Day! Chances are good that one of your favorite coworkers brought a box in for the entire department and faces were stuffed, high fives were shared and hilarity ensued. The same scene played out here at Emma and ZZZZzzzzzzzzz……ZZZZzzzzzzz….Sorry, crashed there for a second after the sugar rush. Ok, now that we’ve found our equilibrium, check out these hot, fresh and super sweet links and social posts from the past week.

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Smarter e-commerce marketing with Emma for Shopify

Details on our latest and greatest integration

We're so excited to announce our newest email marketing integration, Emma for Shopify.

Shopify helps people all over the world sell online, and Emma’s integration helps online sellers get better results with their email marketing.

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6 favorite things about Metric, Emma’s iPhone app

Last week we released Metric, a new iPhone app that lets Emma customers take their email results on the go and assigns sent emails a Mailing Score, which is an all-new metric (see what we did there?) that helps you understand your email’s performance in a whole new way. I'm here to break down the top 6 things I love about it.

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3 email strategies busy agencies can’t live without

What we learned from Impact Golf Marketing

As the number one marketer in golf, Impact Golf Marketing (IGM) specializes in custom-built golf marketing strategies and technologies for its clients. Here are the email marketing tools that IGM uses to save time on their clients' email marketing so they can spend more time on strategy and business development.

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Just released! Metric: A free email marketing results app for iPhone

Get real-time email analytics on the go

Have you ever taken a step back and and asked yourself, “How are my emails performing, anyway?” Sometimes it’s hard to get a clear answer.

That’s why we created Metric, a free iPhone app designed to give you real-time email marketing results plus an all-new Mailing Score, which gathers up all the usual data points you care about and surfaces a single score that reflects how your mailing performed.

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Emma Social recap: The 404 edition

A roundup of links we loved this week

You may have noticed that we launched a new website this week. We're super proud of how it turned out, and like any big project, there are certain areas that are still a work in progress (including this blog). So if you're looking for something and happen to find yourself on our 404 page, do yourself a favor and hit the space bar a few times. You won't regret it. You know what else you won't regret? Checking out these links to our favorite articles and social posts this week.

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5 easy steps to your best mobile-friendly email

How to make sure your email is screen-agnostic

How can you be prepared for all the different devices your customers are using to view your email? Here are 5 tools that make mobile-optimization a cinch.

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Emma Social recap: The Mother’s Day edition

A roundup of links we loved this week

Sunday is Mother's Day, so as soon as you're done checking out these links to the best posts from this week, go to your mom's favorite flower/wine shop and pick out something nice. Actually, do that first, and then come back and read these articles. They'll still be here. Oh, and when you call your mom on Sunday, can you please lie and tell her that, yes, you've been eating right and getting enough sleep? It's her day, after all.

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Batali, method and Mapco: 3 Emma-powered brands that add video to their email marketing

Examples of how to use video in your next campaign

When done right, linking to a video with your email marketing is a great way to boost engagement with your audience. Here are three ways (with examples from some our coolest customers) that you can use video in your next email campaign to send click rates soaring.

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