How people decide which emails to open during the holidays

The cost-benefit analysis subscribers perform every day in the inbox

In a typical inbox, people only have three pieces of information to consider when doing a cost-benefit analysis of whether or not to open an email: from name, subject line and preheader text. That’s not a ton of information to go on. And during the busy holiday season when people have less time, shrinking attention spans and itchy delete fingers, it’s crucial that you get it right.

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The Brainiac Guide to Welcome Email Automation

Just released! 14 new winter email template designs

It’s beginning to look a lot like winter. But don't get all sad about the shorter days and colder weather. It’s also the season for celebration, and our designers have been hard at work on new template designs to help you do just that. Here are just half of the 14 new additions to your favorite Winter Holiday Collection templates!

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Emma Social recap: The Annual Emma 25 edition

A roundup of links we loved this week

At the end of each year, we like to recognize the amazing work being done by nonprofits in their communities by awarding 25 deserving organizations with a free Emma account for life. We all have our favorite nonprofits and causes, so spread the word, won’t you?

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21 must-know email automation stats

An illustrated guide to the latest and greatest automation data

It's no secret that we've been talking a lot about automation around these parts. We promise we've tried to keep the PDA to a minimum, but you might be wondering why we've gone so gaga over automation lately. It's because it works – and we're big fans of anything that gets great results AND makes our marketing lives easier at the same time. But don't just take our word for it. Check out these eye-opening stats on why more and more marketers are getting in the automation game.

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Automated email workflows for the modern marketer [video]

Highlights from our sneak peek product livecast

We recently hosted a livecast for Emma customers to get an early look at our upcoming automation features. Automation product owner Cody De Vos and client success specialist Rachel Rogers walked attendees through their favorite aspects of the new Automation section in Emma. Watch my favorite clips for a sneak peek! 

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The busy marketer’s guide to the 2014 holiday season

A weekly calendar of insights and advice from Emma + Outbrain

The holidays are officially upon us! And to kick things off, we analyzed the trends from our customers’ emails during the 2013 holiday season and combined them with key findings from Outbrain’s recent holiday content study.

The resulting guide is packed full of insights and advice that can help any marketer make the most of these 9 busiest weeks of the year. Let's dig in...

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Emma Social recap: The Halloween edition

A roundup of links we loved this week

Halloween is one of our favorite times of year because it means it's time for us to stage the most spooktacular haunted house in all of Nashville. For the past six years, Emma has designed and staffed the haunted house for St. Luke's Community House, a local nonprofit that provides support for low-income families in Nashville. It's a super fun night for everyone. And the scary truth? This year's haunted house was one of the best yet, as you can see...

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Trick or treat, the email marketing way

Here are a few sweet moves to try and a few sticky situations to avoid

With Halloween here, the holiday season is officially upon us, so we're kicking things off with an email-friendly set of tricks and treats. As you prepare your fall- and winter-themed campaigns, consider implementing the three treats below — and avoiding the three tricks. Your campaigns will bewitch your subscribers (in a good way).

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4 surprising email lessons learned from trick-or-treaters

When you’re a kid and you’re granted that one night to roam around the neighborhood collecting candy from adults, you have to make the most of it. The door-to-door adventure usually lasts just a few short hours, so it’s important to make smart choices about what houses to visit and which ones to skip. It’s a lot like crowded inboxes. Your subscribers are short on time, their attention spans are dwindling and there are A LOT of emails to choose from. But smart email marketers can get inside their subscribers’ heads to navigate the tricky landscape and get the best treats, usually in the form of opens, clicks and conversions.

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