In our new series, Staffer Q&A, we sit down with Emma staffers, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.See full article
Okay, here’s the bad news first: Two months after joining your list, the likelihood of a subscriber opening your emails falls as much as 25% (MarketingSherpa).
The good news? You can prevent that fall off with a few simple steps, like working to develop customer loyalty early on in your relationship with new subscribers. They're most interested in what you have to say right after they've joined your list, yet many businesses still don't send the all-important welcome email.
Maybe you just haven't gotten around to it. As someone who just cleaned a '90s-era Sega Genesis out of her closet, I completely understand.
That's why I rounded up a few from my own inbox. Find some inspiration here for a welcome email style that suits your goals. Then, let me know if you want to buy a very well-stored Sega Genesis console.See full article
Kristen Craft, Director of Business Development at Wistia, is a brilliant marketer who’s an expert at crafting (no pun intended, we promise) compelling brand stories and using video to make marketing campaigns more effective.
At this year’s Marketing United conference, she dropped a ton of great wisdom about the power of video. For instance, did you know that on-site video increases traffic 200-300%? Or that in one test, e-commerce site Zappos increased sales 30% simply by adding videos to their product pages?
It’s super compelling stuff, so be sure to check out the full recording of her session when you get a chance. But in the meantime, here’s a look at her top five videos every brand needs in 2016, along with a few videos you should probably avoid.See full article
The sports world is strictly divided into two factions: winners and losers. So it’s only natural that sportswear brands would also have a competitive streak.
The relationship between Nike and Adidas showcases that intense rivalry like no other. Nike has long been the top dog in the industry, but we’ve recently seen the two brands compete for sponsorships, partnerships, and star-studded sneaker endorsements (hello, Yeezy 750s). They’ve even been involved in lawsuits and all sorts of drama over defecting designers – much of it in the Three Stripe’s effort to dethrone its arch-rival, the Swoosh, once and for all.
But in the midst of all the turmoil, who’s doing better marketing? How do they match up in the inbox? Let’s find out.See full article
As a B2B marketer, it often feels like B2C gets all the email love.
And there’s a ton we can learn from B2C: design best practices, how to create a compelling offer, etc. But trying to go full B2C in the B2B world (e.g. “buy one, get one” deals or goofy GIFs) might not go over so well. So what does work for us B2B marketers?
Unfortunately, there’s not a magic one-size-fits-all solution (believe me, I’ve checked). But I can tell you how we think about B2B email marketing here at Emma, along with some takeaways you can use to create a strategy that works for you and your organization.See full article
Sifting through our inboxes, we couldn’t help but be impressed with some of the top-notch emails that poured in over the long weekend.
Independence Day is a marketer’s delight: It allows us to play around with our email design, evoke a sense of patriotism in the U.S. segments of our audience, and incorporate some seasonal goodies into the mix. Plus, it presents the perfect opportunity for a mid-summer sale. After all, what’s more American than some good, old-fashioned capitalism?
These emails were the best of the patriotic bunch this year. Check ‘em out!See full article
Tito’s Handmade Vodka is an easy brand for us to get behind: They serve up both delicious cocktails and delicious content. And their team always does a fantastic job nurturing their following of devoted advocates – something that really shines through in their email program.See full article
At Marketing United 2016, email extraordinaire Justine Jordan of Litmus dealt out dozens of tips and tricks you can use to improve your subscriber experience, open rates, clicks, and conversions. It was one of those talks where you couldn’t write fast enough to keep up with all the knowledge she was dropping. We encourage you to check out the full recording when you get a chance, but if you’re strapped for time, here are a few of our favorite tips.See full article
One of the highest-rated sessions at this year’s Marketing United 2016 conference was a panel discussion between marketers from some of the top universities across the country. And for good reason – their super smart tips are helpful for anyone (not just university marketers) looking to improve their strategy and find better ways to communicate with their audience.
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We can deal out all the advice in the world for achieving email marketing greatness, but none of it will do you much good if you don’t first have a quality email list. After all, having an engaged audience is pretty critical to the whole marketing process – and the larger and more qualified your list, the more effective your marketing will be.See full article