New guide! The Modern Marketer’s Field Guide

Here at Emma, one of our main goals is to always leave the marketing world a little better than we found it. For us, that means staying on top of and sharing the latest best practices, offering a product experience that inspires creativity and helping others craft emails that'll truly stand out in today's noisy, crowded inboxes.

See full article
The Brainiac Guide to Welcome Email Automation

3 tips to reform your form and deliver more email leads

Expert advice from Formstack

A good form can provide the keys to the kingdom for modern marketers. It has the power to unlock the secrets of consumer behavior, reveal insights on buyer preferences and help you gather feedback on your current campaigns. Unfortunately, odds are good that your current form isn’t delivering the quality and quantity of email leads you deserve. The good news? You can tweak design, messaging and strategy to revamp your flawed form into one that converts. Here are 3 tips to help you reform your form and get more email leads.

See full article

Emma Social recap: The Gruntled Workers edition

A roundup of links we loved this week

Did you know that just a few days from now (July 13th) is National Gruntled Workers Day?

Yes, you read that correctly. For those unfamiliar with the term, here's the explanation provided on Giftypedia:

How can someone be disgruntled without there being a grunted? Grunted is the opposite of disgruntled. Thus, on Gruntled Workers Day, we celebrate the people who are satisfied in their work and are truly having fun at their jobs.

 

See full article

Building brand advocates with user-generated content

These days, buying clothes from a particular label or drinking a certain brand of beer isn’t just a matter of preference; every product you choose says something about who you are. And now that social channels have taken over mainstream media, more and more people are using those platforms to share their self-image – and, as a fundamental part of that, the brands they love – with the world.

See full article

4 key metrics marketers should watch

Expert advice from Front Desk

If you're starting a new business and want to be successful in the long-term, marketers should be sure to monitor these four key metrics from day one: acquisition cost, customer lifetime value, churn rate and average monthly revenue. Let’s take a look at each metric and see how it fits into your business, regardless of where you are in your company’s or your client’s lifecycle.

See full article

The art of the correction message

What to say when what you said wasn't what you meant to say

Few things are more humbling than making a public mistake. Fortunately, the conversational nature of email is on your side, and you can correct yourself as soon as you realize your error. A prompt correction and apology lets you not only set something right but also to show a nice flicker of personality. If done with a touch of class and maybe even a little humor, an apology can even strengthen the bond between you and your subscribers.

See full article

Q&A with luxury brand expert Adam Deflorian

Sun. Sand. Sweeping, panoramic ocean views. World-class dining. Lavish accommodations.

You wouldn’t think that selling people on a luxury vacation would be a very difficult job – after all, who wouldn't want to spend a week getting pampered in Beverly Hills or lounging poolside in Hawaii? But when you’re one of several top-tier resorts competing for the attention of a very small, very selective portion of the population, you have to go all-out with your marketing efforts. And when it comes to marketing for luxury brands, you’d be hard-pressed to find someone with more firsthand expertise than Adam Deflorian.

See full article

How does Exit Intent drive email list growth?

Simply put, Exit Intent is an easy way to detect when a website visitor shows signs of leaving your page. Our friends at Privy stop by the blog to share how Exit Intent can be used as a trigger to present special offers and customized content that grows your email list and improves site engagement without disturbing the site visitors who are separately and actively engaged with your content.

See full article

Emma Social recap: The Dynamic Content edition

A roundup of links we loved this week

It's official: We're obsessed with Dynamic Content. In the past week alone, we've released multiple videos and blog posts about it, scheduled a Dynamic Content Livecast for this Monday, organized an "Ask an Expert: Dynamic Content" session in Emma Community for this Thursday, written about it in our diaries every night... 

(Just kidding about that last one...maybe.)

Think we're getting a little overzealous? Clearly you haven't experienced the magic of Dynamic Content for yourself! After all, it's no secret that targeted, relevant content drives better results – and this awesome feature makes tailoring your content for each subscriber easier than ever. Go check out this week's links – they'll help you figure out what all the fuss is about so you can join in on the obsession, too!

 

 

See full article