The Brainiac Guide to Welcome Email Automation

Emma Social recap: The Crazy Dino edition

A roundup of links we loved this week

It's finally here, guys — "Jurassic World" comes out this weekend! We love Chris Pratt (Bert Macklin FBI, anyone?), but do you think this new one will hold a candle to the original? Regardless, we’re willing to shell out the requisite $12 (plus $50 in snacks) to go indulge in some crazy dino action.

Speaking of crazy dinos, the world of marketing also has a tendency to get a little wild. That’s why this week, we're super excited to release The Modern Marketer’s Field Guide. It’s chock-full of useful tips that'll help you safely navigate the jungle that is email marketing, no machete required. So grab a bag of popcorn, check out the Field Guide and enjoy this week's links!

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Clicks are only half the battle: How to turn engagement into conversions

Tips to convert your audience into buyers, donators and loyal visitors

As much as we love helping you create, send and track the results of your email marketing, we know that your marketing doesn't stop with email. In fact, email is often just a starting point for a customer who will then go on to purchase, donate, share, comment or RSVP. The great news is that the folks on your email list are your most captive audience. So how can you encourage them to do what you're asking them to do (or buy something) without being too pushy? From the email itself to the "thank you" page, your success depends largely on the experience you create for your customers. Here are a few tips for shaping an experience that sends conversion rates skyward.

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Emma Social recap: The Donut Day edition

A roundup of links we loved this week

Here at Emma, there are some things we feel we can always get behind: Fantastic email marketing. High quality design. Cutting-edge tech innovation. Well-brewed craft beer. Lively debates about the relative merits of various karaoke classics. And, most importantly, National Donut Day.

If you’ve ever experienced the overwhelming need to spend a whole day celebrating fried dough (haven’t we all?), today is your chance. And in honor of this auspicious occasion, we’ve served up all of our favorite links from this week — hot, fresh and glazed to your liking. Check them out for yourself ... then grab a free donut from Dunkin Donuts or Krispy Kreme before they run out!

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How to use Lightbox Forms the right way to capture more emails

Despite the anxiety surrounding lightbox forms, they’re really like any other marketing method: Use it badly, you’ll produce bad results. Use it well, you’ll produce great ones.

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72 new template designs that’ll make email marketing easier than ever

With the introduction of these brand new email templates, our design team has done the heavy lifting for you and made creating beautiful emails virtually effortless. We’ve combined the unbeatable style you’ve come to know and love with easier customization, allowing you to save precious time without ever having to worry about sacrificing quality.

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Why Australia is home to Emma’s first international office

Emma's officially gone global! We’ve opened our first international office in Melbourne, Australia to support our international growth and expansion – and we couldn’t be more excited about it.

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We’re coming to PeSA!

We’re excited to announce a major sponsorship and speaking role at Australia’s longest running ecommerce and online retail conference – PeSa Internet Conference.

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Driving growth through emotion, events & evangelism

Expert advice from Eventbrite

As marketers, how do you create an emotional connection online? One answer to consider: maybe you don’t. Maybe you should take your brand offline and connect with your customers through live experiences. Not only is a face-to-face connection a more visceral experience, it can’t be easily replicated by your competitors. Here's how events can turn attendees into evangelists.

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Announcing Emma’s newest partner, Eventbrite!

An all-new, easier way to promote events, track ticket sales and more

We’re super excited to announce that we’ve partnered with Eventbrite, a leader in event registration and ticket sales. So what’s that mean for you? This partnership lets us provide a best-in-class integration that makes sending beautiful emails about your events, personalizing invitations and capturing ticket sales data easy and intuitive.

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