5 smart email tips from customers that get amazing results

Confession time: We’re kind of obsessed with email marketing. Yes, thinking and talking about it is our job, but we also really, really like this stuff. So along with developing cool new features, designing gorgeous templates and collecting extra-nerdy marketing stats, we love hearing about the new and exciting ways our customers have been using email to do better marketing and make their jobs easier.

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The Brainiac Guide to Welcome Email Automation

Two of your most requested new features are here!

Today, we’re super excited to announce the release of the two most-requested new features for our clients who manage multiple sub accounts: a drag & drop template builder and shared campaigns.

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Q&A from The UnWebinar

I had such an amazing time moderating The UnWebinar with UnMarketing’s Scott Stratten and Alison Kramer! You all submitted so many great questions that we didn’t have time to get to them all. So, I pulled together a list of my favorites (mostly related to email, since that’s kind of our thing) to answer here on the Emma blog. Enjoy!

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5 ways to encourage customers to share your brand’s content

Expert advice from Spendsetter

Content is everywhere. Every day, ultra-connected consumers are bombarded from all directions by YouTube videos, Tweets, Facebook posts, and Pins – it’s unavoidable. So in order for your brand’s content to be effective, it needs to stand out against everything else your audience encounters on a daily basis. And one of the best ways to ensure your content is being seen is to encourage your fans and customers to share it with their own friends, family, and connections.

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A luxury real estate firm’s different kind of email strategy

What we learned from The Agency

It isn’t just its star-studded crew and their familiarity with the luxury lifestyle that drives The Agency’s success. In the typical brokerage model, cut-throat agents – all working within the same brand – compete against one another for business. But The Agency was founded with the goal of doing things a little differently.

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What’s the most effective digital marketing channel?

It’s email. I know you’re shocked, SHOCKED, that an email marketing company is singing that tune. But don’t just take our word for it. The latest research and stats are also beating the drum that email not only drives big time results, but it also gives you the most bang for your buck. Now that's music to any marketer’s ears.

Here’s what we found...

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If college football teams were digital marketing strategies

Fire up the grill and grab your foam finger, because college football is back, guys! This glorious time of year allows us to up our beer intake, show some love for our schools, and spend entire Saturdays enjoying the greatest sport on earth. Plus, it inspires us to contemplate questions we wouldn’t normally consider: For example, if Alabama football was a marketing strategy, which marketing strategy would it be?

Yes, even college football isn't safe from our marketing nerd-ery. So read on to see which teams match each strategy – and if you disagree with our choices (and you probably will), let us know your picks!

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The Goldilocks Principle and email frequency: Finding just right

The Goldilocks Principle states that something must first have its extremes tested in order to determine the best possible middle ground – aka, just right. So how do you find just right for your email frequency?

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3 sales-boosting holiday email tips for retailers

If you’re in the retail game, you know that holiday sales can either make or break your year. So since this critical time is quickly approaching, we’ve outlined three simple tips (+ examples for each) that will help you craft emails that sell more stuff as the weather turns colder and that warm-and-fuzzy holiday spirit begins to fill the air.

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New feature! Easier importing with Audience Connect

Sync contacts between services in just a few clicks

It’s a new release day! The best part of a new release day (other than the full parade down Broadway, fireworks displays and tailor-made Springsteen anthem to commemorate the occasion) is that we get to share something we’ve been working on behind the scenes that will make your marketing life better. And today, that means Audience Connect.

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