We find brain science endlessly fascinating. It’s so cool to learn how many of our opinions are formed by the subconscious mind in the most primitive part of our brain (it’s called the amygdala, in case you were wondering). And there’s so much we can do as marketers to appeal to the primitive brain and how we’re hardwired. That’s why we developed this handy guide featuring 12 of the most interesting brain facts we could find – complete with quick tips on how to apply them to your email design. Your amygdala will approve.See full article
We had an awesome time geeking out with you guys over marketing brain science in our Sixth Sense of Marketing webinar with AMA.
It's always fun to share ideas with such a savvy, engaged audience, and you all had so many great questions that we just couldn't get to them all during the webinar. AMA was kind enough to compile the rest for us so we could answer them here on the blog. Enjoy!See full article
Most articles about how email affects our brains focus on rising stress levels and a decline in productivity, not to mention basic manners at meetings. We all know that mindlessly picking up our phones or tabbing over to Gmail at our desks to check our inboxes is a habit that's hard to break.
The word "mindlessly" is important here, especially when you think about how email marketing continues to bring in more returns than any other direct marketing channel. We're subconsciously attracted to our inboxes. Here are three ways smart marketers are tapping into primitive brain behaviors to get results even when attention spans are dwindling.See full article
Why is growing your email list with the right people so important? It's simple – more email subscribers mean more chances for growing your business.
This post is for you if: A. Your list isn't growing as quickly as you would like it to; OR B. You want to get even better email marketing results by making sure the right people are joining your list. Here are just five quick changes you can make to your signup form today to do both.See full article
Drawing a blank on what to say in your next email campaign? Here are 13 ideas designed to get you started with content that goes beyond ordinary newsletters and promotions. Take 'em and make 'em your own, and happy sending. Cheers!See full article