In our series, Staffer Q&A, we sit down with members of our crew, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.See full article
As we kick off the new year, a fitness tracker showdown felt especially appropriate – after all, have you seen all the new faces at the gym these past couple weeks?
Fitness trackers have blown up in a big way, and though the wearables space has gotten super crowded, there are a few clear standouts. Among them? Fitbit and Misfit. Fitbit is the better known of the two brands, but Misfit has carved out a substantial niche for itself in the “I want to be healthy, but I also want to wear something that goes with my outfit” market.
And for my purposes, they’re a great matchup: Both brands do absolutely killer marketing. Let’s see who truly steps it up in the inbox.See full article
This year, we resolve to make email better.
How’s that, you ask? Well, it starts with always making sure we’re practicing what we preach in the inbox: Providing value to our own subscribers, sending relevant, targeting messaging, and so on. But we also want to help other marketers (Emma customers and non-customers alike) make the very most of their email strategy and provide a fantastic experience to each and every one of their subscribers.
So here are a few email resolutions to strive for in 2017. We know we’ll be working on them – so join us, won’t you?See full article
For most marketers, the arrival of the new year means you’ll be taking a fresh look at your strategy: Are you getting the most out of your budget? Are you reaching your audience in the right ways (and in the right places)?
If you’re currently focused on hitting your 2017 goals, one great way to prepare for the year ahead is to take a moment to look back. Here are some of the most impactful industry stats we saw in 2016 – learn from them, use them to inform your marketing strategy, and have your best year of email yet!See full article
We added a bunch of new features and enhancements to help our customers do some of their best marketing ever. What new features, you ask? Here’s a recap of everything we released in 2016.See full article
One of the hardest parts of wedding planning (aside from, well... everything)? Coordinating and communicating with all the different people involved in your big day.
That’s why The Dessy Group, a popular bridesmaid dress company, wanted to make shopping for wedding day apparel as fun and effortless as possible. Here’s a look at how email marketing helps them power an enjoyable, personalized shopping experience for every bride-to-be.See full article
Today, we’re thrilled to announce our new integration with Microsoft Dynamics. By combining Emma’s powerful email marketing and automation tools with Microsoft Dynamics’ robust contact and marketing list functionality, we’re making it even easier to put your customer data at the core of every campaign you create.See full article
You can breathe now, email marketers: Cyber Monday is over.
The day we’ve all frantically been prepping for has finally passed, and the numbers are starting to trickle in. The biggest takeaways? Cyber Monday 2016 was the most successful online sales day ever, inboxes were insanely crowded, and – perhaps most surprisingly – Black Friday became a key player in it all.
Here’s a look at some of the data, plus what it means for next time around.See full article
We’re excited to announce that Emma has a brand new integration with Salesforce! The integration features 2-way syncing, response tracking directly in Salesforce, automation based on field changes, and so much more that helps you put your customers at the heart of your marketing.See full article