We’re excited to announce that Emma has a brand new integration with Salesforce! The integration features 2-way syncing, response tracking directly in Salesforce, automation based on field changes, and so much more that helps you put your customers at the heart of your marketing.See full article
In our series, Staffer Q&A, we sit down with members of our crew, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.See full article
If you’re a part of the email community, you know this year was one for the books. The industry moves so fast and inbox competition is so fierce that it’s easy to lose track of how many exciting things happened in 2016. Now that it's coming to a close, here’s a quick look back at what changed, and more importantly, where we’re headed moving forward.See full article
Our new Zapier integration connects hundreds of the apps and online services you already use to your Emma account, powering automated workflows that make your email marketing even more effective. And the best part? There's zero code involved.See full article
Cyber Monday tends to bring out the very best in email marketing. So last week, while the rest of my family fell into tryptophan-induced comas, I eagerly awaited the gems I knew would land in my inbox – and this year’s batch didn’t disappoint.
One note, though: “Cyber Monday” as an insular, one-day event doesn’t seem to be a thing anymore. In fact, I can’t think of a single brand that actually waited until Monday to start their big sales. Instead, many brands kicked things off last Monday with an entire “Cyber Week" or let Black Friday, the traditional doll of brick-and-mortar shopping, steal the show.
So with that in mind, here are the best emails I received from Thanksgiving to Cyber Monday. Kick back and feast your eyes (heaven knows your stomach has had enough) on these top-notch emails!See full article
We’ve already discussed how capturing your customers' behavior outside the inbox can help you send smarter, more effective email campaigns… but what valuable insights can you gain from their activity inside the inbox?
Every email is an opportunity to learn more about your audience, so here are three easy ways you can use that response data to inform your follow-up strategy and send your most targeted, relevant messages yet.See full article
By sending your inactive subscribers a re-engagement email, you’ll not only see who’s still interested in your brand – you may even generate some immediate sales! So for inspiration, here are a few awesome ways different brands have approached the re-engagement email.See full article
As you may already know, we’re pretty big fans of email around these parts. After all, it's kind of our thing.
But we also understand that for many marketers, email is just part of the picture. That’s why our team works hard to build seamless integrations with the right partners, so email can work alongside your other channels to power the best customer journey – and get the biggest results – possible.
Here are a few ways you can integrate Emma with other platforms and use the data you collect to connect what matters.See full article