Emma's SumAll integration enables you to track your opens, clicks, signups and more alongside all of your key business data – all in one place.See full article
Good news, folks! We've given our template wrapper a brand new, stylish makeover. So what exactly is a template wrapper? It's basically the header and footer of an email template that houses all of your email necessities, like the view online link, social sharing buttons, physical address, etc. Here are 5 reasons why you and your audience will love it.See full article
As marketers, we sometimes need to remind ourselves that less is more when it comes to email content (unlike, say, salted caramel brownies). We have so many ideas that we’d like to share with our subscribers that it’s tempting to cram as much into an email as we can. But how can we share content in a way that’s useful and won’t cause email fatigue?See full article
Lightbox-style email signup forms are everywhere these days, and for good reason — they can help your list grow like wildfire. But even though they're effective, do they end up annoying as many people as they attract? We asked our Twitter followers to weigh in.See full article
We're so excited to announce our newest email marketing integration, Emma for Shopify.
Shopify helps people all over the world sell online, and Emma’s integration helps online sellers get better results with their email marketing.See full article
Last week we released Metric, a new iPhone app that lets Emma customers take their email results on the go and assigns sent emails a Mailing Score, which is an all-new metric (see what we did there?) that helps you understand your email’s performance in a whole new way. I'm here to break down the top 6 things I love about it.See full article