Emma Social recap: The Confess Your Love edition

A roundup of links we loved this week

In the spirit of the holiday, we feel compelled to confess our love for the following things.

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The Brainiac Guide to Welcome Email Automation

Download our free guide to growing a better email list

A thriving email list is at the heart of any successful and profitable email marketing program. After all, a beautifully designed mailing with award-winning copy offering the deal of the century is awfully lonely if there’s no one on the other end to receive it. This guide will show you how to get more of the right subscribers to give it some company. We joined forces with our friends and list growth experts at SumoMe and Digioh and came up with 18 easy-to-implement strategies for growing a quality email list.

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Top 10 reasons to attend Marketing United

Before we dive into why you should attend Marketing United, let me first tell you what it is. Marketing United is a marketing conference (hosted by us!) that brings together some of the smartest minds in the industry to provide tons of inspiration, creative ideas and practical takeaways to improve your marketing. It takes place April 29 – May 1, 2015 right in the heart of downtown Nashville, so hey, we’ll have a little fun while we’re at it.

Now for the “why you should attend” part. Here are 10 reasons we’re calling Marketing United a must-attend event for modern marketers.

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It’s science! These 12 brain secrets will change your email design

We find brain science endlessly fascinating. It’s so cool to learn how many of our opinions are formed by the subconscious mind in the most primitive part of our brain (it’s called the amygdala, in case you were wondering). And there’s so much we can do as marketers to appeal to the primitive brain and how we’re hardwired. That’s why we developed this handy guide featuring 12 of the most interesting brain facts we could find – complete with quick tips on how to apply them to your email design. Your amygdala will approve.

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Emma Social recap: The Super Stat edition

A roundup of links we loved this week

It’s no secret that we love our stats around these parts. And some of the fun stats around the big game on Sunday are just fascinating...

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Q&A from our Sixth Sense webinar with AMA

Answers to your email design questions backed by the latest brain science

We had an awesome time geeking out with you guys over marketing brain science in our Sixth Sense of Marketing webinar with AMA. 

It's always fun to share ideas with such a savvy, engaged audience, and you all had so many great questions that we just couldn't get to them all during the webinar. AMA was kind enough to compile the rest for us so we could answer them here on the blog. Enjoy!

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Emma Social recap: The Early Bird edition

A roundup of links we loved this week

We don’t have much time left, so let’s get straight to it: The early bird rate for Marketing United ends tonight at midnight. So register today to make sure you get the best deal! Your CFO will high five you for it.

Plus, you’ll get to hear from world-class speakers like Jay Baer and Ann Handley, network with some of the most innovative minds in the industry and enjoy a couple days of springtime in Nashville. So come hang out with us April 29 – May 1. We’ll learn a whole lot and have some fun while we’re at it – kinda like reading this week’s links!

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Why integrating email with Shopify is a no brainer for retailers

3 sales-boosting benefits of this seamless integration

Our integration with Shopify allows online retailers to get better results from their email marketing by making it easier for you to target the right customers with the right message – which, you know, helps you sell more stuff. Here are the three features our customers like best about it.

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Emma Social recap: The Ditching Resolutions edition

A roundup of links we loved this week

Did you know January 17 is Ditch New Year’s Resolution day? Apparently, most of us only make it about two weeks before we kiss our resolutions goodbye, so kudos to the resolute who are still going strong. You inspire us to double down on our effort next time, or maybe just pick something easier to keep. But since we’ve got a whole year to summon the necessary willpower, here are some links to read in the meantime.

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How email marketers tap into modern mindlessness

Most articles about how email affects our brains focus on rising stress levels and a decline in productivity, not to mention basic manners at meetings. We all know that mindlessly picking up our phones or tabbing over to Gmail at our desks to check our inboxes is a habit that's hard to break.

The word "mindlessly" is important here, especially when you think about how email marketing continues to bring in more returns than any other direct marketing channel. We're subconsciously attracted to our inboxes. Here are three ways smart marketers are tapping into primitive brain behaviors to get results even when attention spans are dwindling.

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