How social media + email drives sales

What we're talking about around Emma

A hot topic around the Emma office this week was the recent Kissmetrics article that analyzed the challenge of using social media channels to convert people into paying customers.

We like to talk around Emma. A lot. We had way too many opinions to fit in the area around our office water cooler, so they spilled over into the blog.

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Emma Social recap: The Spring Is Here edition

A roundup of links we loved this week

After a long winter, spring is officially here! Mother Nature may or may not have gotten the memo, but it's Friday and we're in a sunny mood. So put away those longjohns and sweaters, break out the flip-flops and shades, and check out our favorite links of the week (hint: I hope you like ping-pong as much as we do).

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Meet a fashion designer who boosted sales with one simple email

What we learned from Luv Aj

What happens when striking email design marries sound marketing strategy? A blissful union and two high-performing offspring called Sales and Audience Growth. And with those names, probably a few schoolyard scuffles.

Amanda Thomas, jewelry designer and founder of Luv Aj, made lovebirds of design and strategy when she applied Emma’s advice about automated welcome emails to her already successful email design.

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Emma Social recap: The Let’s Play Ping Pong edition

A roundup of links we loved this week

Ah, Friday. We meet again. We've been super hard at work - and play - this week. A number of staffers will be participating in a crosstown ping pong tourney next week. If you live in the Nashville area, we'd love for you to come out and cheer us on as we go up against our friends at Paramore Digital. Don't worry, it wasn't all ping pong this week. We've also got you covered with a roundup of the best articles and newsy tidbits. Talk about a great serve. Har har. Am I right, guys? Guys?

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Customer loyalty: How better data builds better relationships

Expert tips or making your data manageable and actionable

As marketers, we have access to what seems like a limitless amount of data about our customers. We know their contact info, how often they visit our websites, what pages they view and what kind of jam they put on their toast this morning. (Note: It’s boysenberry).

But the challenge is how do we use that data to better engage our customers? Emma and Virsys12 brought together marketing and CRM experts for a panel discussion to answer this question and more.

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How to start a new business in just a few days

Meet two Emma developers on the StartupBus to SXSW

A couple of Emma developers are taking the longest route possible to SXSW Interactive.

Jason Bynum and Roxanne Spielvogel boarded the StartupBus last week, and they’re rolling into Austin today. Along the way, they teamed up with other developers on the bus and formed their own startup, TrustVino. They’re officially “buspreneurs,” according to startupbus.com.

StartupBus, which was founded in 2010 by Elias Bizannes, is touted as “the most intense startup competition in the world.” Talented developers and entrepreneurial-types apply to hop on the bus, and once they’re there, participants break off into teams and, you know, create a company. No big deal.

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Use email marketing to rally alumni with a compelling story

What we learned from Brandeis University

Having exceeded $1 million in online gifts for the first time in fiscal year 2011, the Brandeis University Office of Development already had a proven track record of success using email marketing to encourage online support.

However, development officers Aaron Louison and David Nathan knew they needed to experiment with different email and online techniques to keep their valuable alumni donors engaged – and giving.

They teamed up with Emma and a designer to create “The Louis Challenge” at the end of the fall semester of 2013. 

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Emma Social recap: The Bye-Bye Mercury Retrograde edition

A roundup of links we loved this week

I have it on good authority from my co-worker that Mercury is no longer in retrograde (as of yesterday). So chin up, everybody. It's Friday, the astrological stuff is back in order, and you don't have to worry about what you missed on social this week. We've got you covered! Ahhh. Aren't Fridays grand?

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