We get it: The holidays are huge for everyone, from retailers consumed by holiday sales to nonprofits looking to hit their end-of-the-year fundraising goals.
Since you know inboxes will be crowded, your knee-jerk reaction might be to email your subscribers over and over and over with the blind hope that one of them might capture their attention in a sea of party invites, promotions, and festive e-cards from Grandma Betty...right?
It’s time to get real. If you inundate your subscribers with holiday emails, there’s a very good chance you’ll begin to irritate them, losing hard-earned customer loyalty and potentially causing them to unsubscribe from your list – two things no marketer wants.
Thankfully, there are a few simple ways to successfully do holiday email marketing without annoying your subscribers. These are some of my favorite solutions.See full article