Emma Social recap: The Oktoberfest edition

A roundup of links we loved this week

October is one of our favorite months of the year. The weather is beautiful here in Nashville, football season is well underway, and best of all, the neighborhood Oktoberfest celebrations are in full swing. So grill up a brat, pour yourself a stein of your favorite German lager and check out our favorite articles and social posts from the week. Prost!

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The Brainiac Guide to Welcome Email Automation

Answers to 10 modern email design questions

Q&A from our 8 Second Challenge webinar with Litmus

The good folks over at Litmus recently invited us to do a webinar all about getting people's attention in the inbox at a time when attention spans are shrinking. We answered a bunch of great questions during the webinar, but with over 4,000 registrants (!), we just couldn't get to them all. Litmus was nice enough to pull together all the questions we missed, so we could answer them here on the Emma blog.

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Emma Social recap: The National Coffee Day edition

A roundup of links we loved this week

Not to wish away the weekend or anything, but Monday is going to be awesome – it’s National Coffee Day! The only things we love more than coffee around here are email marketing (duh) and arguing about which space opera is best (blocks phasers set to stun with light saber), so we're pretty excited. Start celebrating now by sipping on a cup of these premium gourmet links we’ve brewed up for you.

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5 email tips from our customers to help us all be better marketers

One of my favorite parts of my job (other than the fireworks and Top Gun guitar solo that greet my arrival every day) is that I get to interact with our smart and savvy customers and share ideas on how to do great email marketing. They give us so much real-world insight into what’s working and what’s not with their wide range of audiences. It’s why we try to share their expertise as often as we can here on the Emma blog. Here are some of the key takeaways from recent chats that we’ve had with them that can help us all become better marketers.

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Emma Social recap: The Talk Like a Pirate Day edition

A roundup of links we loved this week

Ahoy! These are ARRRGGGH-uably some of our best links and social posts of all time. We've sailed the seven seas to – yep, you're right. I should stop and just get to the links. Enjoy, you scallywags!

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3 lessons email marketers can learn from the Miss America pageant

The 2015 Miss America pageant gave millions of viewers a chance to settle in for a night of big hair, gorgeous gowns and stiff competition. For people who think about email marketing all day long, the Miss America stage is kind of like a crowded inbox. Every brand is trying to stand out, get you to admire it, and in the end, win you over. Here are 3 lessons email marketers can learn from pageant life.

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How to make your emails stand out in a crowded inbox

A Q&A from our 8 Second Challenge webinar

During our most recent edition of the 8 Second Challenge webinar, we had a chat about how to make emails stand out in crowded inboxes despite people’s shrinking attention spans. There were so many great questions during the Q&A that we just couldn’t get to them all. So, we’ve compiled a few of our favorites and even provided some answers (we’re generous like that) here on the blog.

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5 “Eureka!” moments in our email marketing results

Lessons learned using Emma's new Response overview

When we released Emma's new Response overview last month, I knew it would help marketers everywhere change the way they use their email results to inform their next step. I also knew that as Emma's own curator of newsletter content, I'd be able to use the visualized data and new audience insights to figure out what's working (or, you know, not working) in our own email marketing. Here are the 5 big learnings I gleaned from reviewing the last five editions of our own monthly-ish newsletter.

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Emma Social recap: The One Idea edition

A roundup of links we loved this week

The big news around the Emma house this week is that we're all super excited about the launch of One Idea. The reason we love it is that it's a brand new way that we can all work together to do great email marketing, which really, is the reason we do what we do. It's free for everyone (not just customers), and it's awesome – just like this week's links!

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