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Staffer Q&A with Brand Designer Rob Beckham

In our series, Staffer Q&A, we sit down with members of our crew, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.

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With Emma, you're in good company. Meet our Customers.

Use these stats to guide your marketing strategy in 2017

For most marketers, the arrival of the new year means you’ll be taking a fresh look at your strategy: Are you getting the most out of your budget? Are you reaching your audience in the right ways (and in the right places)?

If you’re currently focused on hitting your 2017 goals, one great way to prepare for the year ahead is to take a moment to look back. Here are some of the most impactful industry stats we saw in 2016 – learn from them, use them to inform your marketing strategy, and have your best year of email yet!

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All the new features we added to Emma accounts in 2016

We added a bunch of new features and enhancements to help our customers do some of their best marketing ever. What new features, you ask? Here’s a recap of everything we released in 2016.

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How The Dessy Group creates a personalized experience for every bride

One of the hardest parts of wedding planning (aside from, well... everything)? Coordinating and communicating with all the different people involved in your big day.

That’s why The Dessy Group, a popular bridesmaid dress company, wanted to make shopping for wedding day apparel as fun and effortless as possible. Here’s a look at how email marketing helps them power an enjoyable, personalized shopping experience for every bride-to-be.

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Announcing our new integration with Microsoft Dynamics 365!

Today, we’re thrilled to announce our new integration with Microsoft Dynamics. By combining Emma’s powerful email marketing and automation tools with Microsoft Dynamics’ robust contact and marketing list functionality, we’re making it even easier to put your customer data at the core of every campaign you create.

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Cyber Monday 2016 by the numbers

You can breathe now, email marketers: Cyber Monday is over.

The day we’ve all frantically been prepping for has finally passed, and the numbers are starting to trickle in. The biggest takeaways? Cyber Monday 2016 was the most successful online sales day ever, inboxes were insanely crowded, and – perhaps most surprisingly – Black Friday became a key player in it all.

Here’s a look at some of the data, plus what it means for next time around.

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Introducing our new & improved Salesforce integration

We’re excited to announce that Emma has a brand new integration with Salesforce! The integration features 2-way syncing, response tracking directly in Salesforce, automation based on field changes, and so much more that helps you put your customers at the heart of your marketing.

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