26 email stats that all smart marketers should know and love

We confess. We’re marketing nerds. Data, metrics and stats really rev our engines, so we’re always collecting and sharing the best stats we can find around the Emma house. Here are 26 of our favorites.

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The Brainiac Guide to Welcome Email Automation

How to recover from an email you didn’t mean to send

What we love about Fab.com's approach

Here’s an inbox story that got all of us on the Emma team talking this week.

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How universities can go beyond the newsletter with email marketing

Universities face a unique marketing challenge because they have to reach a wide range of audiences (students, parents, alumni, faculty, staff, etc.) in different departments with different messages – all under the unified brand of the school.

It sounds like the toughest marketing final exam ever, right? But with smart email marketing, it’s a test university marketers can ace.

 

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Emma Social recap: The Simplify Your Life edition

A roundup of links we loved this week

The first week of August is National Simplify Your Life Week. Yep, it’s a thing. And it really speaks to us here at Emma, because in email as in life, we believe that simpler is better. Clutter and disorganization are the enemies this week (frantically cleans four dirty coffee mugs off of desk), so we’re sharing links that will hopefully help your marketing life be a little cleaner and easier.

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The anatomy of our new Response overview revealed

Enough teasing, we're ready to show you the goods

You may have heard that we’re completely revamping our Response overview in the coming weeks to give you more visualized data and even deeper insights into your email results – all to help you get better every time you send. So what’s it look like, and what’s new about it? Let’s open it up and take a look!

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Emma Social recap: The Going Global edition

A roundup of links we loved this week

Did you hear we've taken our first step toward friendly world domination? To expand our international presence, we just hired a new VP of Global based in Australia named Simon G’Day, er, O’Day (hi Simon!). Back here in the States, we're looking to hire all kinds of new friends in our Nashville and Portland offices, so come join us! And since we've already shared two of our favorite links from this week, here are 10 more to make it an even dozen.

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The 3 biggest social media marketing challenges

A Q&A with our smart, talented and incredibly good-looking customers

Last week in Emma Community, we participated in a chat with our customers about all things social media. It’s no surprise considering how smart and thoughtful our customers are, but they shared a lot of super-helpful insights. We encourage you to check out all the social media goodness in the full chat in Emma Community, but if you’re short on time, here are the highlights.

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Emma Social recap: The Word Crimes edition

A roundup of links we loved this week

Every Friday on the Emma blog, we wrap up the week with a recap of our favorite links and social posts, and one of our favorites from this week is giving us serious flashbacks to the 80s. Weird Al. Yep, he's still doing his thing, and if you haven't seen it yet, he dropped an anthem for writers, communicators and lovers of language everywhere.

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7 ways nonprofits (or anyone) can grow their subscriber list

When Emma 25 honoree Agape Animal Rescue asked us for some tips to help them grow their email list, we talked through several ideas that we thought would work for them (and really, anyone else looking to attract new subscribers). Here are 7 things that nonprofits can start doing today to add new supporters to their email list.

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What’s next for your email marketing data, results and insights

A peek at what you'll see in Emma's all-new Response section

We love helping our customers see big results with email marketing. Soon we’ll be expressing our obsession with great results in the form of a completely revamped Response section, which is totally different from how we express our obsession with glazed donuts. We’ve put our best thinking and tons of customer feedback into all-new metrics and insights every marketer needs to know, and we’ve wrapped them up in a fresh design.

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