Confession time: We’re kind of obsessed with email marketing. Yes, thinking and talking about it is our job, but we also really, really like this stuff. So along with developing cool new features, designing gorgeous templates and collecting extra-nerdy marketing stats, we love hearing about the new and exciting ways our customers have been using email to do better marketing and make their jobs easier.See full article
I had such an amazing time moderating The UnWebinar with UnMarketing’s Scott Stratten and Alison Kramer! You all submitted so many great questions that we didn’t have time to get to them all. So, I pulled together a list of my favorites (mostly related to email, since that’s kind of our thing) to answer here on the Emma blog. Enjoy!See full article
It isn’t just its star-studded crew and their familiarity with the luxury lifestyle that drives The Agency’s success. In the typical brokerage model, cut-throat agents – all working within the same brand – compete against one another for business. But The Agency was founded with the goal of doing things a little differently.See full article
It’s email. I know you’re shocked, SHOCKED, that an email marketing company is singing that tune. But don’t just take our word for it. The latest research and stats are also beating the drum that email not only drives big time results, but it also gives you the most bang for your buck. Now that's music to any marketer’s ears.
Here’s what we found...See full article
Fire up the grill and grab your foam finger, because college football is back, guys! This glorious time of year allows us to up our beer intake, show some love for our schools, and spend entire Saturdays enjoying the greatest sport on earth. Plus, it inspires us to contemplate questions we wouldn’t normally consider: For example, if Alabama football was a marketing strategy, which marketing strategy would it be?
Yes, even college football isn't safe from our marketing nerd-ery. So read on to see which teams match each strategy – and if you disagree with our choices (and you probably will), let us know your picks!See full article
The Goldilocks Principle states that something must first have its extremes tested in order to determine the best possible middle ground – aka, just right. So how do you find just right for your email frequency?See full article
If you’re in the retail game, you know that holiday sales can either make or break your year. So since this critical time is quickly approaching, we’ve outlined three simple tips (+ examples for each) that will help you craft emails that sell more stuff as the weather turns colder and that warm-and-fuzzy holiday spirit begins to fill the air.See full article
It’s a new release day! The best part of a new release day (other than the full parade down Broadway, fireworks displays and tailor-made Springsteen anthem to commemorate the occasion) is that we get to share something we’ve been working on behind the scenes that will make your marketing life better. And today, that means Audience Connect.See full article