Come to Marketing United 2016!

Marketing United 2016 is going down April 18-20, 2016 in our hometown of Nashville, TN. If you're not familiar with it, Marketing United is a 3-day conference (hosted by us!) where marketers from around the world come together to learn from the experts, share ideas and have one heckuva time, ahem, “researching” in Music City.

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The Brainiac Guide to Welcome Email Automation

8 genius email list growth strategies

Finding ways to keep your audience growing can be a little like going to the grocery store, or working out, or showering (…is that one just us?).

It’s something you have to make part of your regular routine if you want to keep yourself – or, in this case, your email list – healthy and thriving. But since you have to deal with it all the time (the average email list churns by 30% every year), it can also become kind of a drag.

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How Dogfish Head brews an 80% email open rate

“We always have the goal of selling more beer to our fans and distributors,” explained PR Coordinator Janelle Miley, "but a huge portion of our email marketing has to do with raising brand awareness. We have a lot of cool things happening here at Dogfish, and we like to make sure people are always in-the-know about what’s going on: where they can track down new beers we’re releasing, the different things we have happening here at the brewery, and so on.”

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10 brands that upped their email game this holiday season

Now that we’ve entered the new year, it’s safe to say that not only did our favorite brands truly step it up during the holidays – they completely exceeded our expectations!

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5 email resolutions you should actually keep in 2016

Not all resolutions are built to fail. Here are 5 simple (and easy to maintain) ways to send your best emails ever in 2016. And once you see the results, you should have no problem sticking to your guns.

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How a major nonprofit used automation to lift results by 30%

The State Fair of Texas is known for lots of things, like Big Tex, The Red River Rivalry, and some of the craziest fried food imaginable. (Fried cookie dough? Yes, please.) But did you know it’s also the largest annual exposition in North America, with an average of over 3 million attendees each year? That’s HUGE. And as you might imagine, it takes a small army to pull off such a massive event.

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The best of the blog 2015

Our goal here on the Emma blog is to post content that helps marketers work a little smarter and get better at what they do – and hopefully have a good time in the process. We wrote A LOT of blog posts this year, but these are the top 10 our readers liked the best. They’re the most popular, most helpful, or just flat out most fun. As always, thanks for reading, and we'll see you around these parts in 2016. Cheers!

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3 ways data integration can make (or break) your fundraising strategy

Guest post from the experts at Kindful

Data integration is the lifeblood of every successful nonprofit organization. It does more than just help you track donors, it can actually guide you to better fundraising decisions. Not convinced? Here are three reasons why data will make or break your fundraising strategy in 2016.

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How to use negative online reviews to increase revenue

Guest post from the experts at ReviewTrackers

Believe it or not, negative online reviews can actually be really good for your business. Here are 4 ways you can leverage negative reviews to deliver positive results. 

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