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Emma now integrates with MINDBODY!

Today, we’re excited to bring Emma’s powerful, team-friendly email marketing and automation tools to MINDBODY customers, helping you convert more clients into full-time members.

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Where in the world is Emma?

This month? All over the place. Here’s a quick look at what we’re getting into this October.

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What’s great email content look like, anyway?

As an email marketer, it’s easy to get bogged down in the nitty-gritty, day-to-day aspect of it all: segmenting your list, checking mailings for deliverability issues, optimizing for plain text and HTML… the list goes on.

But if you’re anything like me, you think this whole email thing can be pretty fun, too. Sure, those little details are what make for great response and conversion rates. But sometimes, you see a mailing that captures your attention for no reason other than the fact that it’s innovative, or interesting, or jaw-droppingly beautiful.

So here’s a tribute to a few of those campaigns that helped remind me why I love email. Check ‘em out!

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Emma just got one stunning makeover

The Emma account interface has a whole new look that makes getting what you need to get done faster and easier than ever.

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Product management lessons from The Big Lebowski

One of the curses of being obsessed with building great products is you start to see parallels everywhere. For me, that means I start to see insights into building great products in my favorite movies. Here are a few from the Dude and his compadres.

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How to get your subscribers to help you grow your email list

When the average email list churns 25-30% year-over-year, finding ways to keep yours on the uptick can feel like an impossible task.

You don’t want to be too intrusive or annoy your casual website visitors by asking them to sign up over and over again. At the same time, you know that someone inviting you into their inbox propels them way further down the path to conversion – plus, it gives you a fantastic opportunity to nurture them into repeat customers. So what do you do?

Leverage the audience you already have! One of the great things about your current subscribers is that they’re already connected with other, like-minded individuals who might be interested in your brand. So by involving your audience in your list growth efforts, you won’t just attract new subscribers – you’ll attract the right kind of subscribers.

Not sure where to start? Here are four simple ways to leverage your current audience and grow your email list like never before.

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Ask Logan: What should designers know about Gmail’s updates?

You may have recently seen an announcement from Gmail promising better emails tailored for all your devices. Here’s what that means.

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3 risky tactics to try in your next email

The best email marketing? It isn’t for the faint of heart, guys.

Sure, sticking to tried-and-true strategies is a popular (and safe) choice. But sometimes, it’s worth taking a big risk for the chance to reap some even bigger rewards. If you’re feeling courageous, here are three risky – but potentially rewarding – strategies to try out in your next campaign.

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4 reasons people aren’t engaging with your email

As an email marketer, chances are good you’ve been here before: You fire off a campaign, the results roll in, your open rates are on par with (or even above) industry averages… but your click rates are dismal.

Since the whole point of your email is to encourage action, it’s a problem marketers everywhere are desperate to solve, stat. But never fear – nine times out of ten, poor engagement can be tied to one of these culprits. Here are four common reasons your audience might not be clicking on your email, plus some actionable tips you can use to boost your click rates for good.

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Deliver the perfect follow-up email. Automatically.

One of our favorite parts of the Emma Plus Advanced Automation suite is the new “if this, send that” functionality. Some people call it branching or conditional logic. We like to call it the perfect follow-up email.

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