Coming soon: Expanded email automation, powered by Emma

To help more of our marketers get in the automation game, we want to make setting up automatic emails even easier. We know automation can complement your existing sending strategy with smart, targeted messages that feel personal and scale your marketing efforts.

That's why we're so excited to share an early look at Emma's expanded email automation features. Read on to learn exactly what we're building and how you can get early access in your own Emma account.

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The Brainiac Guide to Welcome Email Automation

Download our free guide to email automation

Automation is all the rage in email marketing – and with good reason. It saves time and helps you reach customers at just the right moment. So why aren’t more marketers doing it? It might be that the word "automation," with its connotations of endless robot arms and gears, has you feeling hesitant. But automation doesn’t have to feel complicated. That’s why we decided to create a guide to demystify automation a bit and help marketers put the parts in place to see results from email automation right away.

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Emma Social recap: The Oktoberfest edition

A roundup of links we loved this week

October is one of our favorite months of the year. The weather is beautiful here in Nashville, football season is well underway, and best of all, the neighborhood Oktoberfest celebrations are in full swing. So grill up a brat, pour yourself a stein of your favorite German lager and check out our favorite articles and social posts from the week. Prost!

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Answers to 10 modern email design questions

Q&A from our 8 Second Challenge webinar with Litmus

The good folks over at Litmus recently invited us to do a webinar all about getting people's attention in the inbox at a time when attention spans are shrinking. We answered a bunch of great questions during the webinar, but with over 4,000 registrants (!), we just couldn't get to them all. Litmus was nice enough to pull together all the questions we missed, so we could answer them here on the Emma blog.

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Emma Social recap: The National Coffee Day edition

A roundup of links we loved this week

Not to wish away the weekend or anything, but Monday is going to be awesome – it’s National Coffee Day! The only things we love more than coffee around here are email marketing (duh) and arguing about which space opera is best (blocks phasers set to stun with light saber), so we're pretty excited. Start celebrating now by sipping on a cup of these premium gourmet links we’ve brewed up for you.

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5 email tips from our customers to help us all be better marketers

One of my favorite parts of my job (other than the fireworks and Top Gun guitar solo that greet my arrival every day) is that I get to interact with our smart and savvy customers and share ideas on how to do great email marketing. They give us so much real-world insight into what’s working and what’s not with their wide range of audiences. It’s why we try to share their expertise as often as we can here on the Emma blog. Here are some of the key takeaways from recent chats that we’ve had with them that can help us all become better marketers.

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Emma Social recap: The Talk Like a Pirate Day edition

A roundup of links we loved this week

Ahoy! These are ARRRGGGH-uably some of our best links and social posts of all time. We've sailed the seven seas to – yep, you're right. I should stop and just get to the links. Enjoy, you scallywags!

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3 lessons email marketers can learn from the Miss America pageant

The 2015 Miss America pageant gave millions of viewers a chance to settle in for a night of big hair, gorgeous gowns and stiff competition. For people who think about email marketing all day long, the Miss America stage is kind of like a crowded inbox. Every brand is trying to stand out, get you to admire it, and in the end, win you over. Here are 3 lessons email marketers can learn from pageant life.

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