Automation is a hot topic among marketers, but it can also be kind of an intimidating one – especially if you’re looking at super-expensive automation platforms built for orchestrating overly complicated automated campaigns. We’re not that into clunky, unwieldy things, so we set out to design an automation toolset that would make it easier than ever to create smart, targeted automated email series. We started rolling it out to customers about 2 months ago, and here’s what we’ve learned so far.See full article
Christopher and I had a blast sharing email list growth tips during the Ultimate Guide to Growing Your Email List webinar. Here’s a link to the recording (login required) in case you missed it. Big thanks to MarketingProfs for not only hosting us, but also for sending us all the questions we couldn’t get to during the Q&A. So, we thought we’d grab a handful of the best ones and answer them here on the blog.See full article
A thriving email list is at the heart of any successful and profitable email marketing program. After all, a beautifully designed mailing with award-winning copy offering the deal of the century is awfully lonely if there’s no one on the other end to receive it. This guide will show you how to get more of the right subscribers to give it some company. We joined forces with our friends and list growth experts at SumoMe and Digioh and came up with 18 easy-to-implement strategies for growing a quality email list.See full article
Before we dive into why you should attend Marketing United, let me first tell you what it is. Marketing United is a marketing conference (hosted by us!) that brings together some of the smartest minds in the industry to provide tons of inspiration, creative ideas and practical takeaways to improve your marketing. It takes place April 29 – May 1, 2015 right in the heart of downtown Nashville, so hey, we’ll have a little fun while we’re at it.
Now for the “why you should attend” part. Here are 10 reasons we’re calling Marketing United a must-attend event for modern marketers.See full article
We find brain science endlessly fascinating. It’s so cool to learn how many of our opinions are formed by the subconscious mind in the most primitive part of our brain (it’s called the amygdala, in case you were wondering). And there’s so much we can do as marketers to appeal to the primitive brain and how we’re hardwired. That’s why we developed this handy guide featuring 12 of the most interesting brain facts we could find – complete with quick tips on how to apply them to your email design. Your amygdala will approve.See full article
We had an awesome time geeking out with you guys over marketing brain science in our Sixth Sense of Marketing webinar with AMA.
It's always fun to share ideas with such a savvy, engaged audience, and you all had so many great questions that we just couldn't get to them all during the webinar. AMA was kind enough to compile the rest for us so we could answer them here on the blog. Enjoy!See full article