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Subject line remix

If you haven’t noticed yet, we LOVE (think watching-videos-of-corgi-puppies levels of love) talking about subject lines.

The unhealthy obsession stems from a couple of different things: First of all, your subject line is the gatekeeper to your email. If it doesn’t do the trick with your audience, nothing within the body of your email matters because no one will ever see it. Secondly, watching brands come up with creative new ways to capture attention in the inbox is our favorite spectator sport – especially if they do something we’ve never seen before.

Here are six subject lines that defy conventional wisdom, but made us open anyway. You’ll never know what works best for your brand until you try it out on your audience, so learn from these guys and go big and bold. Just remember to A/B test everything for minimal damage to your open rates!

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5 remarkably effective email personalization tactics

According to a study from Adestra, a whopping 96% of organizations believe that personalization can improve email marketing performance and conversions. But we’re not talking about simply sticking your recipient’s first name in a subject line and calling it a day. Instead, try these 5 remarkably effective personalization tactics to ensure each and every one of your customers gets treated like – and eventually becomes – a regular.

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Staffer Q&A with Services Manager Emma Mathews

In our new series, Staffer Q&A, we sit down with Emma staffers, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.

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Answers to your most common email questions

Emma Mathews, Services Manager here at Emma, works alongside her team to help our customers get better results as fast as possible. That means everything from giving smart strategic advice to designing show-stopping campaigns to implementing custom integrations – whatever you need, the Services Team has your back. Here are a few of the most common questions she hears on the job (our Emma FAQ, if you will), along with some of the wisdom she regularly dishes out as one of our in-house email experts.

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The subscriber secrets hiding in your email data

Your success as a marketer heavily relies on your understanding of your audience’s wants, needs, and interests. So if you could gain deep insights into their preferences with minimal effort, you would take that extra step in a heartbeat, right?

It may seem like a pipe dream, but here’s the good news: You already have those insights right at your fingertips. All you have to do is pay close attention to the response data from your email campaigns. Did a subscriber open one campaign but not another? Do they engage with one type of content more frequently than another? Data like this can do wonders when it comes to helping you understand your audience, improving your response rates, and amping up conversions.

Here are a few key things you can learn by simply paying attention to your subscribers’ actions in the inbox.

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How Aaron Draplin gave us a serious wake-up call

Aaron has spent the past 16 years trudging through the ferociously cutthroat industry, rolling up his sleeves with any project large or small and defying the odds to become one of the most successful and sought-after designers. 

Here are a few takeaways from his talk, “Tall Tales From A Large Man” at Marketing United 2016.

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9 scorching summer email examples

We’re deep in the midst of the dog days of summer, and things are getting HOT around here.

No, I’m not just referring to the weather… and get your mind out of the gutter. What I’m talking about are the scorching email designs that have hit our inboxes these past few weeks. I’ve been so impressed, in fact, that I compiled a few of my favorites to show off here on the blog. Grab a cold drink, stand close to an air vent, and soak them in.

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How automation can take your email to the next level

Automating a welcome series, thank you messages, a birthday greeting – these things are all table stakes in the email marketing game today. If you’re not sending them, you need to start. Like, right now.

To really stand out from the competition, start automating campaigns based on the activities your subscribers are doing every day, like browsing an online store, making a purchase, or signing up for an event. With the right tools, you can send relevant, timely emails based on pretty much any customer data you can gather.

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7 stats that reveal the future of email marketing

Here are some pieces of data we’ve collected that shed a little light into the future of email marketing. Take a peek into the crystal ball with us, won’t you? It just might help inform your strategy moving forward – and help you stay ahead of the competition for years to come.

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Congrats to our Litmus TEDC ticket giveaway winners!

One of our biggest marketing crushes out there? Litmus. Not only does their product make our lives easier and help us send our best email possible, they’re also just generally awesome folks. And they know how to put on a killer conference.

We’re fans of anything that helps people do their best marketing, so we love sending fellow email geeks to the Litmus Email Design Conference in Boston each year. This time around, we gave away three tickets, but to ensure we chose the worthiest recipients, we had them enter a contest.

The rules? Entrants had to send us their best email explaining why they wanted to go and find a way to include these three things: Emma, Boston, and Litmus email extraordinaire Justine Jordan. We couldn’t have been more impressed with all the creative emails we received, but in the end, these guys took the top spots. Check out their winning entries!

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