If you haven’t noticed yet, we LOVE (think watching-videos-of-corgi-puppies levels of love) talking about subject lines.
The unhealthy obsession stems from a couple of different things: First of all, your subject line is the gatekeeper to your email. If it doesn’t do the trick with your audience, nothing within the body of your email matters because no one will ever see it. Secondly, watching brands come up with creative new ways to capture attention in the inbox is our favorite spectator sport – especially if they do something we’ve never seen before.
Here are six subject lines that defy conventional wisdom, but made us open anyway. You’ll never know what works best for your brand until you try it out on your audience, so learn from these guys and go big and bold. Just remember to A/B test everything for minimal damage to your open rates!See full article