June design showcase: Studio Design edition

It’s an exciting season for the Emma design team as we roll out Studio Design, our shiny new feature that gives customers a more hands-on approach to their custom stationery. In case you’re wondering … if you opt for Concierge Design, that means our designers will create from-scratch email stationery that extends your brand. With Studio Design, you’ll use an interactive form to choose a style, colors, textures and elements for your designer to implement in your custom design. Think of it as choosing the ingredients for a cake that we’ll be baking just for you!

So this month’s showcase is all about this new design option. With these Studio Design examples, you can see the final version of the stationery, as well as the shapes, textures and elements that each client selected from the interactive form. A texture is typically the overall background component that will blend into the entire header image, while an element is more of an accent image. Combined with a logo, they make a stationery header. We thought you might like to see these textures and elements at work, paired with the final header design.
 

Client: Neuhaus Foot and Ankle
Emma designer:Taylor Schena
Design level: Studio Design
Theme choice: Modern

Our friends at Neuhaus Foot and Ankle wanted to use the colors from their website and implement a structured and professional aesthetic.

After browsing the textures available, they chose a modern texture accented by two modern elements, which Emma designer Jennifer Kasdorf originally created.

Taylor applied Neuhaus’ brand colors to their preferred elements, keeping in mind what we know about the Foveal viewport in email marketing.

The result is a completely custom header that’s consistent with current Neuhaus branding.
 

Client: Simply Taken
Emma designer: Jennifer Kasdorf
Design level: Studio Design
Theme choice: Fancy

Simply Taken is Staci Pruitt’s photography business, which primarily serves the NATO and military community based in Kaiserslautern, Germany. Her website is squared off and clean, with just a few subtle embellishments. When the time came to create stationery, she wanted the same aesthetic.

She choose sharp corners and a handful of elements from the “Fancy” category, designed by Jessica Peoples (formerly Jessica Saling – congratulations, Jess!).

Jennifer took the time to really familiarize herself with Staci’s product and crafted a lovely design that successfully mimics the Simply Taken website.
 

Client:Joy Along the Journey
Emma designer: Taylor Schena
Design level: Studio Design
Theme choice: Floral

You can imagine how important it was for Karen from Joy along the Journey, a hospitality network, to express a sense of welcome in her brand stationery.

She chose floral elements, created by Jessica Peoples, to communicate that openness and also to maintain consistency with the Joy Along the Journey logo.

Taylor found a great shade of blue to use from the network’s website and carefully worked in the floral elements. When Karen ended up changing her mind about her element selection, Taylor, of course, made the revision. As part of the Studio Design process, you chose the components, and your designer is happy to make essential changes until the product is something everyone’s proud of.
 

Client: Heaven on Earth
Emma designer: Taylor Schena
Design level: Studio Design
Theme choice: Floral

Taylor’s had a busy month, hasn’t she? For this Studio Design, she built a custom header for Heaven on Earth, Rachel Bolden-Kramer’s yoga practice, which strives to foster connections and community through customized plans.

Rachel opted for one floral element and one floral texture, both of which were created by our Denver-based designer, Leigh Bernstein. Taylor saw Rachel’s vision right away and chose to accent the tree graphic, while making the fern image a more subtle part of the background.

The final product is soothing and uplifting: heaven on Earth, indeed!

Cheers,
Your Emma Design Team