A couple of us Emma designers recently trekked up to Boston for the Photoshop World Conference and boy, did we come back with some goodies. Yes, we received our fair share of totebags and light-up pens, however, the best souvenir of all was the wealth of everyday Photoshop knowledge we acquired. Considering our design team spends a large percentage of the day working in this program, we couldn’t wait to get back to Nashville and try out some of these new methods with our email stationery design. We quickly realized that implementing our new found knowledge would make for a faster, easier workflow and email template designs that were down-right more stylish.
Sharing what we learned with the rest of our team was a given, but why stop there? Heck, let’s go ahead and share with the entire design community. (My kindergarten teacher would be so proud.)
In an effort to keep this information digestible and shorter than the actual Photoshop World Guidebook itself, we’ve picked out 6 topics that we think you’ll really like. And to start it off, this first one is short & sweet:
One: The very first session I attended at the conference really started the week off with a bang. It was called ‘Painting with Photoshop’ by Bert Monroy. Bert creates these amazing paintings in Photoshop that one would be tempted to call ‘photo-realistic.’ However, Bert’s pieces are considerably more detailed than any photograph ever could be. That’s because his paintings are created at an extremely high resolution and are actually made up of many different files. Use a zooming function on one of his paintings and you will only find more details; whereas in a photo you would quickly find pixels.
Since most of us aren’t sitting in front of our computers creating a thousand layer, hyper-realistic photoshop painting, you might wonder ‘what’s the take away, here?’ Well, the most inspiring thing about Bert’s presentation was that he focused more on his philosophy and thought process rather than on steps to simply copy what he was doing. I really enjoyed the fact that he mostly wanted to share his mentality and then challenged the crowd to apply that to what it is they do.
The funny thing about Bert’s mentality is that while he calls his work ‘paintings,’ he uses the ‘paintbrush tool’ a lot less often than you’d think. Perhaps the reason for this is because he is too busy using almost every other function available in Photoshop. Here are three simple, yet oh-so-useful tips that Bert had to share:
1 – Ignore the actual names of certain tools, effects & functions. They can be used for so much more than they like to claim. For example, the ‘Outer Glow’ layer style sounds pretty self-explanatory, but really, what’s in a name? Who says you couldn’t use this to apply a drop shadow that may or may not be better than the actual ‘Drop Shadow’ effect itself?
To do this:
- simply apply an ‘Outer Glow’
- change the blend mode from ‘screen’ to ‘multiply’
- change your color to a darker shade of your choice
It’s also useful to adjust the size, spread, and opacity. The result is a nice even shadow, whereas the ‘Drop Shadow’ option is usually heavier on certain sides.
2 – Push all the buttons. There are certain features in Photoshop I assume are of no use to me and tend to avoid altogether. But as Bert knows, you can be pleasantly surprised by these neglected tools. So just go ahead and push it.
3 – Slide the scale from one extreme to another. If you are experimenting with a tool or adjustment, make sure to test the way it looks at every setting from -100 to +100. This can sometimes result in perfection.
These tips may be simple, but as Bert’s work has so gracefully reminded us, the possibilities with Photoshop really are endless…if you let them be.
Stay tuned for 5 more installments of Photoshop World goodness in the coming weeks!
You may remember when I posted recently on where Emma will be in Q2 and thought to yourself “Gee, are there any other events coming up where I could meet the Emma crew?” or “I hope I didn’t miss an opportunity to get an Emma bag tag.” If you’ve asked yourself these questions and wondered how to grow your bag tag collection, here are a few other events coming up that you might be interested in:
Austin AMA Marketing Jam ’09
May 12 :: Austin, TX
Join us at the Austin AMA Marketing Jam and hear our very own Jim Hitch & Annie Williams explain how email’s role is changing with the emergence of social networks and what you can do to maximize all the tools in your marketing toolkit. If you are interested in learning more about the event or want to join the Austin AMA, click here.
RMDMA DM Day
May 13 :: Denver, CO
The Rocky Mountain Direct Marketing Association is having their annual Direct Marketing Day on May 13th. The event will be filled with workshops & seminars focused on providing insight to new marketing strategies. As an exhibitor, we can invite guests to attend the keynote address featuring Patrick Snow
and the networking event for half price, just $25. If you are interested in registering for this offer, click here and choose “Exhibitor Special.” Be sure to use access code: dmd09exh025 and you will be all set.
Colorado Business Marketplace
May 21 :: Denver, CO
Colorado Business MarketPlace is a mini tradeshow and networking event put on by the Denver Metro Chamber of Commerce. The event is free to all Chamber members so if you would like to learn more about attending, or if you are interested in joining the Chamber, please click here.
Bike for Branches
May 30 :: Nashville, TN
Pro-Earth charity, Soundforest has put together really great bike-riding event that will start from Sevier Park and finish up at the 12 South Taproom with an Outdoor Music Festival in which Emma is the stage sponsor. As a sponsor for this event, we are offering 5 coupons each worth 20% off registration. To take advantage of this special offer, click here and use the special code”emmatrees” at checkout.
Healthcamp Nash
May 30 :: Nashville, TN
HealthCamp Nash is a free one-day event happening at Lipscomb University’s College of Pharmacy. If you are interested at all in the healthcare industry, this event is definitely for you. Learn more at http://www.healthcampnash.com/.
Making Media Connections ’09
June 10-11 :: Chicago, IL
Emma will be back in Chicago as a sponsor for the Making Media Connections ’09 non-profit event. Not only will Emma be an exhibitor at this event, but our very own Annie Williams will also be speaking on a panel entitled Words on Web: Learn from experts and your peers how they are using texting, e-newsletters, blogging and more to spread the word on the Web about their work. If you are interested in attending this event, you can register here.
Emma is a member of the Email Sender & Provider Coalition and the Messaging Anti-Abuse Working Group.
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