Making the most of surveys and forms (part three)

Part three in a four-part series (read parts one and two)

3. Do some market research
+ Create an opinion poll
+ Conduct a market research survey
+ Discover new segments of your audience

Alas, many of us come from humble email marketing beginnings, starting out with nothing in our databases but email addresses and first names. With surveys & forms, you can expand on that knowledge a bit and ask your audience where they live, what their interests are or where they work.

Use what you learn to refine a product or entice advertisers with better demographics. Or fold that information into your email strategy to create new segments of your audience. Then, send more targeted campaigns down the road based on what you now know. You savvy marketer, you.