Making the most of surveys and forms

Part one of a four-part series

For the last couple months the Emma community has been gearing up to make the most of our new surveys and forms feature. A lot of ideas for how to use the feature have been tossed around, and we want to share some with you, fair blog reader. We’ll post on the topic for four days this week – one big category (and a few examples) for each day. Hope you enjoy the series…

1. Ask for Feedback
+ Send a customer service evaluation form
+ Create a product review
+ Publish a product sampling survey

These days, a lot of organizations are focusing on better service, loyalty and retention, knowing that their current customers (or donors, members or fans) are among their most valuable assets.

Why not send a quick survey asking those folks for feedback on your latest product, your customer service or even your monthly email newsletter? You’ll hear great insight from your customers, and your customers will have an easy way to share their thoughts with you. If only there were a punchy phrase to describe this kind of mutually beneficial situation. Oh, well.