A great survey has a clear invitation
Let’s face it, some folks have gotten greedy when creating a survey. Asking too many questions can overwhelm and frustrate your audience, and that’s just no good for anyone. To get good feedback and keep the the positive vibes flowing, let your customers know in advance that you respect their time and have kept the questions brief. Here’s an example from Levi’s where the time commitment was very clear from the beginning. The email reads…
PS It only took me one minute to complete the survey. Not bad at all. Nice job, Levi’s.
2 Responses to “A great survey has a clear invitation”
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About the Author
Jim Hitch
Jim is a firm believer that peanut butter is the one and only true cure for the hiccups, and his dream for a better world includes a peanut butter formula that cures ailments of all kinds, not just the annoying stuff. He's also a part of Emma's efforts to serve and grow the Emma Community.
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That is so true, I have filled in surveys thinking, what on earth has this question got to do with this company or product. It is then you think (or realise) that you are actually filling in general market research which will probably be sold on.
Nice to see the likes of Levi’s being sensible.
JZ
Good thought, JZ. Thanks for the note!