Give a compelling reason to take your survey.

Email is one of the easiest ways to invite customers to participate in a survey. Since surveys are a recent addition to Emma’s lineup, we’ll be covering survey strategy and creative examples on the blog. Here’s the first post on the topic to get things started…

When you’re inviting survey responses, be sure to communicate the larger vision to your audience. It’s so important to let people know *why* they should participate. Will the next new product be chosen from the results? Will your pricing structure be based on the feedback you get? Will you open a location near them if the results call for it? If you don’t tell them that their voice matters, and makes a difference in how you run your business, they won’t know. And if they don’t know, they won’t be motivated to give you their time and attention.

This example from LinkedIn isn’t terribly specific, but it is clear that the survey data will be used to shape the direction of the service. Keep your eye out for invitations that clearly communicate a compelling reason for participating. And if you think of it when you see one, send us a screenshot. There’s nothing we like better than bonding over the little-noticed nuances of a marketing strategy. Okay, there are a few things we like better (eggnog, gingerbread cookies, flying reindeer and jelly-of-the-month clubs just to name a few), but you know what I mean.