Show some love to your email subscribers

It’s an honor to receive a new email address, isn’t it? Each new address represents someone who knows and trusts you, and wants to stay in touch. In light of that, we can all take a cue from the PETCO marketing team and offer something unique to our email subscribers to say thanks. For them, it’s 15% off with no minimum order. What would make your audience feel appreciated?

I’m curious, have you ever sent out an email-only offer? What was it? Did you get good results?