Don’t forget to brand ‘em
Part two in a multi-part series on alt tags (read part one)
Do you use a preview pane when reading your email? If so, how do you make your way through a full inbox? If you’re like me, you start with one email and click the down arrow to move from message to message, all the while scanning the *content* of the email. What’s the big deal, you say? I’m skipping over some fundamental elements (the from name, the from email address and the subject line) that most email marketers are relying on to brand their emails and let me know who the email is from.
I think Sephora chose their alt text with readers like me in mind. They identified themselves by placing the brand name in the valuable top-left spot. It’s even in all caps, just like when the image loads. I thought that was a nice touch. Here are a couple of screenshots of the email – one before the images loaded and one after.
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About the Author
Jim Hitch
Jim is a firm believer that peanut butter is the one and only true cure for the hiccups, and his dream for a better world includes a peanut butter formula that cures ailments of all kinds, not just the annoying stuff. He's also a part of Emma's efforts to serve and grow the Emma Community.
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Emma is a member of the Email Sender & Provider Coalition and the Messaging Anti-Abuse Working Group.
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[...] four of a five part series on alt tags (read parts one, two and [...]
[...] Part three of a five part series on alt tags (read parts one and two) [...]
[...] rich images are tempting, be careful. Find a nice balance of images and text, and be sure to make the most of your alt [...]
[...] Part 2 - Brand your message. Beyond the classics of the subject line and the from name and address, identify yourself by placing the brand name in the valuable top-left spot. This continues to communicates who you are and connects with the recipient, even without the help of images or your logo. When your logo does not display, have your text mimic the styling of your brand?s image. If you have special emphasis based upon capitalization or all caps, continue to stay branded even in your alt tag. [...]