If 12,345 trees are wrong, we don’t want to be right

We here at Emma like trees. They remove carbon dioxide, produce oxygen and give songbirds a home. And so, to show them how much we appreciate them, we’ve been planting five trees each time a new customer joins Emma.

This year, with five months to go, we’re up to 12,345 trees.

When 366 customers joined Emma in July, that meant 1,830 new trees would be planted. Half goes to the equatorial region of Plant-It 2020‘s choice (they’re our fabulous partner in all this tree planting business). The rest is up to you, fair blog reader, as long as it’s on Plant-It 2020′s list of pre-approved non-harvest sites.

For July, you chose Florida. For many, that’s the land of sun, sand and sea. For you college sports fanatics, it’s the home of Gators, Hurricanes and Seminoles. Very soon, the Sunshine State also will be home to hundreds of new trees, thanks to Emma’s new customers.

Consider a city block, or a rural road, or a suburban park. Count the trees. Now think about this: 1,830 brand new trees. Now think about this: 12,345 brand new trees.

Did you plant any trees this year? If you joined Emma this year, thank you for joining and welcome aboard. We’re glad you’re here. Planet earth says thanks, too, by the way.

Let us know where on earth you think August’s trees should go…

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