Another month, another forest.
The world is getting a little leafier, thanks to the new customers who’ve joined Emma since December of 2007. Over the past four months, we’ve planted 6,130 trees – one for each new client who has chosen Emma to power their (paper-free) email newsletters – in the states of Oregon, Georgia, California and Tennessee.
Our partner in all this planting, Plant-It 2020, has suggested that we devote a portion of each month’s trees to an equatorial region that they expertly select. Why? Trees planted there grow more quickly, what with all the sunshine and moisture, and as a result produce more greenhouse-gas-fighting goodness. Where the other half goes, as always, is up to you.
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Oh, and the 1,790 trees that our March customers helped us plant will be finding a home in Tennessee soon. Thanks for voting!
[tags]tree planting, environment, email newsletters, myemma.com, plant-it 2020[/tags]
2 Responses to “Another month, another forest.”
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About the Author
Suzanne Norman
Suzanne directs the Emma brand. She loves cooking and camping but not, oddly enough, cooking while camping.
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Emma is a member of the Email Sender & Provider Coalition and the Messaging Anti-Abuse Working Group.
Copyright © 2003 - 2012 Emma. All rights reserved.
I am so slow! I never though about Email Marketing being environmetally friendly!! Selling point . . .
Ha, thanks for your comment. Yes, email is certainly a great alternative to using paper. Now if we can just figure out how to ask people to stop faxing us. :-) Cheers.