Ode to the Emma SXSW lanyard

Today, we got the funniest note from one of our customers, Michelle Riggen-Ransom at Batch Blue Software. She was one of 5,000 people who descended upon Austin last week for South by Southwest Interactive and had the pleasure of sporting an Emma-sponsored lanyard for the five days of the festival. Here’s how Michelle described it, in her funny, cheeky way:

“Hello Emmateers-

I just wanted to say thank you for providing such a durable and attractive lanyard from which to hang our South by Southwest badges. As a new Emma customer, I was pleasantly surprised to see Emma’s name and sexy/geeky girl logo gracing the necks of thousands of sexy/geeky conference attendees. Then I thought, of course! Emma is the perfect company to be usefully, tastefully embracing the SXSW masses.

I’m pleased to report that the lanyard held up very well. Its bright green color looked so smart with conference attendees’ spring wardrobes in a way that was both fresh and modern. And what craftsmanship! Even in a sudden downpour, the lanyard steadfastly displayed my badge, serving the all-important job of providing me access to conference panels, parties, unlimited events and opportunities. The magnetic release clasp was like a love letter from home – if you get in trouble dears, it seemed to say, I will sacrifice myself so that you may be safe.

It was very bittersweet when, on the last day of SXSWi, the cheery green Emma lanyards began to be overtaken in number by the gothy, navel-gazing black of the music lanyards. I took a look around, packed my badge and Emma lanyard in a special spot in my suitcase and cleared out.

SXSWi2008 may be over, but thanks to the lanyard, I will always have my memories. Thanks again for being part of the magic.”

Thanks for the note, Michelle, and for coining the term “Emmateers.” Like a well constructed lanyard, it’s a keeper.

[tags]sxsw, sxswi, sxsw2008, batch blue software, myemma.com[/tags]