Archive: October 2007
Day 2: Things to Avoid in BtoB E-Newsletters
Getting freaky with the Comic Sans.
Fonts, graphics, links and colors are great; just make sure all that formatting has a purpose.
Illustration by Hal Mayforth
[tags]BtoB, e-newsletters, email marketing, myemma.com[/tags]
Day 1: Things to Avoid in BtoB E-Newsletters
Our friends at BtoB recently published their annual Email Marketer Insight Guide which featured, among other great resources, a few tips about what *not* to do in the world of email marketing, as presented by our very own Clint Smith. We’ll be posting one tip a day for ten days, along with the stylishly goofy illustrations of Hal Mayforth – enjoy!
CC’ing everybody.
Still showing your entire list of recipients in the To or CC field? Yowza. Show some discretion and personalize that delivery, amigo.
Illustration by Hal Mayforth
[tags]BtoB, e-newsletters, email marketing, myemma.com[/tags]
Emma Joins Up with Hands On Nashville
On Saturday, a few of us Emma staffers joined up with 1,200 other volunteers as a part of Nashville’s largest day of community service, put together by Hands On Nashville. We couldn’t resist the opportunity to give back to the community *and* get to know one of our favorite local nonprofit clients.
Our team ventured to Cumberland Elementary for the morning, and our job was to cover the hallways (and ourselves) with paint. We felt like Rambo saving the day, if, um, Rambo ever decided to trade in his machine gun for a paintbrush. Here are Erin, Kim and Hilary showing off their painting skills.
But the most rewarding part came at the end of the day, when the school principal gave us big ol’ hugs and thanked everyone for their time and work. Coming together to help the community is such a great feeling, especially when you can see how it helps someone like the principal and all the students at Cumberland Elementary.
Big props to Hands On Nashville organizing an incredible day of giving back. If you’re in the Nashville area, you can learn more about getting involved by signing up for their (stylish!) email newsletter here.
[tags]Hands On Nashville, Nashville volunteer, myemma.com[/tags]
Emma is a member of the Email Sender & Provider Coalition and the Messaging Anti-Abuse Working Group.
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