Day 8: Things to Avoid in BtoB E-Newsletters

What else to avoid in your email marketing efforts? Here’s Day 8…

Sending a novel.

Respect readers’ time–and short attention spans–by getting to the point(s).

Illustration by Hal Mayforth

[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]