Day 6: Things to Avoid in BtoB E-Newsletters

Here’s Day 6 in our series of ten email marketing tips…

Using generic subject lines.

“October Newsletter” may in fact be what you’re sending, but readers need something catchier to know just what makes October so great.

Illustrations by Hal Mayforth

[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]