We’re on day 4 of our ten days of email marketing tips. Enjoy!

Neglecting to personalize.
From greetings to the content itself, make a point to connect with readers in a personal way.
Illustration by Hal Mayforth
[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]
« Day 3: Things to Avoid in BtoB E-Newsletters Day 5: Things to Avoid in BtoB E-Newsletters »
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