Day 3: Things to Avoid in BtoB E-Newsletters

Here’s today’s email marketing tip for what *not* do in your newsletter…

Sending one big image.

Sure, it looks lovely in Photoshop, but how will it fare in an e-mail client that blocks images?

Illustration by Hal Mayforth

[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]