Ask Emma is an email Q&A series in which we take a frequently asked question from the Emma community (Q) and do our best to supply a semi-intelligent answer (A).
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Ask Emma your question now.
Join the Ask Emma mailing list and receive our near-weekly series in your inbox.
Emma answers your questions about email marketing and life
in general.
Recent Q&A
in general.
Recent Q&A
Dear Emma,
Sometimes, when I'm about to hit send on my email campaign, a little voice inside my head asks, "Is this thing any good?" Can you give me a few guidelines to help me give my campaign a quick review before I send it around? And is it normal to hear voices on the Send tab?
Thanks,
Hearing Things in Brooklyn
Sometimes, when I'm about to hit send on my email campaign, a little voice inside my head asks, "Is this thing any good?" Can you give me a few guidelines to help me give my campaign a quick review before I send it around? And is it normal to hear voices on the Send tab?
Thanks,
Hearing Things in Brooklyn
Dear Hearing Things,
A lot of work goes into an email campaign, and sometimes it's easy to lose sight of those finer style points that turn a good email into a spectacular one. That's why we've put together the Emma Email Checklist, a printable list of five quick checkpoints that'll guide you through a quick review of all the elements of a stylish email, including the subject line, preview pane, formatting, images and tone.
It's yours to download, print and tack up anywhere that's handy, and it'll give you an at-a-glance view of all the things that play a role in engaging your recipients. So the next time that little voice pipes up during send-off, you'll be able to give it an answer. Not out loud, though. That's when you cross the line from healthy-internal-dialogue-person (normal) to random-muttering-and-may-or-may-not-be-obsessed-with-his-stapler-person (not so much).
Choose your Emma Email Checklist style.
Pick the color that strikes your fancy, and then download a printable PDF.
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Give your own Emma Email Checklist a try this week, and let us know how it goes. We even have a handy online form that makes it easy to share your latest and greatest email campaign successes, and we can't wait to hear about yours...
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Have a particularly heroic idea of your own to share? Feel free to send it our way, amigo...
Cheers,
Emma