How will my campaigns look in Outlook 2007?
Dear Emma,
I think I just overheard our IT guy (Stan's his name) saying that some people still use Outlook 2007. I have to admit - I fear stagnation (and Stan). How will my Emma campaigns look when someone opens them in Outlook 2007?
Thanks,
Worried in Wichita
Dear Worried,
You're not the only one asking questions. Microsoft's Outlook 2007 generated a fair amount of buzz in the world of email marketing and design when it was released. Why's that, you ask? Well, every email program translates HTML code a bit differently, and some folks are concerned that Outlook 2007's process of rendering HTML is a little *too* different.
But we've got good news for you, Worried. We made a decision here at the Emma shop, when Outlook 2007 was just a twinkle in some programmer's eye, to keep the HTML code behind Emma emails simple, clean, and easily readable by most every email program out there. And for the most part, the code that's kept your emails looking great so far is going to look just fine in Outlook 2007, too. We've put together a handy online guide that will walk you through all the considerations of Outlook 2007, including handy screenshots and more details to be aware of if you're designing your own HTML.
If this A has spurred another Q, just speak up. Oh, and next time you see Stan, give him a little pat on the back. Because even Stan needs a little love sometimes.
Cheers,
Emma