A 5-point checklist for every email campaign

Dear Emma,

Sometimes, when I'm about to hit send on my email campaign, a little voice inside my head asks, "Is this thing any good?" Can you give me a few guidelines to help me give my campaign a quick review before I send it around? And is it normal to hear voices on the Send tab?

Thanks,
Hearing Things in Brooklyn

Dear Hearing Things,

A lot of work goes into an email campaign, and sometimes it's easy to lose sight of those finer style points that turn a good email into a spectacular one. That's why we've put together the Emma Email Checklist, a printable list of five quick checkpoints that'll guide you through a quick review of all the elements of a stylish email, including the subject line, preview pane, formatting, images and tone.

It's yours to download, print and tack up anywhere that's handy, and it'll give you an at-a-glance view of all the things that play a role in engaging your recipients. So the next time that little voice pipes up during send-off, you'll be able to give it an answer. Not out loud, though. That's when you cross the line from healthy-internal-dialogue-person (normal) to random-muttering-and-may-or-may-not-be-obsessed-with-his-stapler-person (not so much).

Choose your Emma Email Checklist style.
Pick the color that strikes your fancy, and then download a printable PDF.