When do my recipients receive plaintext?
Sometimes, emails show up plain instead of its more attractive, confident html sibling: Here's why.
How can I find my most (and least) active audience members?
Emma’s search and segment feature can help answer questions about your most and least engaged folks.
How can I make my plaintext pretty?
5 tips on making the most of plaintext, from visual experience to content strategy.
How can I entice more people to join my list?
We’ve come up with some sign-up strategies, including simplicity, timing and incentives.
How can I spruce up my subject line?
Along with a few quick tips, we’ve got examples of some good (and even better) subject lines.
I'm ready to move beyond the quarterly newsletter. What now?
Sending out on a frequent-but-not-excessive basis allows your list a chance to grow. Here’s why.
Can you give me a few tips for building my audience list?
Yes, we'd be happy to oblige … from signup screens and links to promotional hints.
I want to add more colors, images and formatting. Is that wrong?
How could wanting pretty things be wrong? See how to be stylish without losing your message.
I'd like to sell sponsorships for my email newsletter. Any tips?
Our guide to sponsored newsletters covers production details and strategic advertisers.
What should I watch for when emailing an old list?
5 ways to keep your list moving in the right direction, from keeping things current to being human.
What's a good time to send my campaigns?
Work schedules, geography and more: A list of things to consider when sending your messages.
I'm just getting started building my email list. Help!
A how-to on building your audience list, from sign-up links to getting everyone's friends involved.