10 things to avoid in email newsletters
A list of email don’ts, including lame subject lines and freaky Comic Sans colors and formatting.
How can I spice up my monthly newsletter?
Spice cakes are good. Spiced-up emails are even better. Refresh your approach without reinventing it.
5 tips for sending Blackberry-friendly campaigns
Ways to make your messages more mobile, from testing to perfecting the plaintext before they go out.
The campaign results are in. What now?
Use the results section to check bounces, compare campaigns and follow up with your audience.
When I'm comparing campaigns what should my numbers be?
Numbers aren’t everything: How to figure out which rates and percentages actually matter.
5 ideas for boosting your response results
Helpful tips to increase your numbers for folks who love the thrill of watching those results roll in.
5 tips for kick-starting your email marketing
An automated welcome and a targeted follow-up can help you restart your marketing efforts.
Can I easily link to my latest campaign?
With some simple copy-and-paste action, linking to a campaign has never been easier.
Can I add video to my campaign?
Video can add pizazz to your campaign, as long as you cover the format and deliverability issues.
5 tips for better-looking campaigns
Beautify your campaigns by considering your fonts, images, content, subject and headlines.
When do my recipients receive plaintext?
Sometimes, emails show up plain instead of its more attractive, confident html sibling: Here's why.
How can I find my most (and least) active audience members?
Emma’s search-and-segment feature can help answer questions about your most and least engaged folks.