Email Marketing Tips and Best Practices

More advice from the Ask Emma archive …

How can I use those interactive charts in my response section?

What to do about four trends you might notice by using those handy charts.

How to send a correction or apology email

What to say when what you said wasn't what you meant to say.

5 tips for how to give back with your email marketing.

Tips for using email marketing to give back.

4 tips for your holiday email campaigns

Stand out in crowded inboxes by minding the basics, segmenting your audience and doing the numbers.

12 quick content ideas for your next email campaign

Writer’s block? Download our “Oh-blather-I’m-Stuck” list of fresh content suggestions.

How can I get more people to take my survey?

Increase participation by offering incentives, setting expectations, sending reminders and more.

What kinds of things can I do with surveys and forms?

You can do so many nifty things, such as collecting feedback or registering people for events.

5 tips for using email marketing in a down economy.

Email is one of the most budget-friendly ways to make the most of a marketing dollar.

How can I make my email campaign more personalized?

Get tips for connecting with your audience based on who they are - not just what their name is.

A 5-point checklist for every email campaign

Suffering from last-minute sending anxiety? Use these handy guidelines before sending any mailing.

How can I send emails automatically?

Emma’s automatic trigger feature allows you to send emails at just the right time. It's like magic.