Dear Emma,
I just said something that I didn't mean to say. And I said it in an email to my entire audience list. If I were at a dinner party right now and I made a gaffe while playing charades, I would just make an exaggerated shrugging motion and smile bashfully. But this is my business we're talking about ... what should I do?
Thanks,
Sheepish in Alaska
Dear Sheepish,
We applaud you for wanting to take a few minutes to set the record straight with your audience. (We also suspect that you're very good at charades.) Making a public mistake can be a bad feeling.…
More advice from the Ask Emma archive …
5 tips for how to give back with your email marketing.
Tips for using email marketing to give back.
4 tips for your holiday email campaigns
Stand out in crowded inboxes by minding the basics, segmenting your audience and doing the numbers.
12 quick content ideas for your next email campaign
Writer’s block? Download our “Oh-blather-I’m-Stuck” list of fresh content suggestions.
How can I get more people to take my survey?
Increase participation by offering incentives, setting expectations, sending reminders and more.
What kinds of things can I do with surveys and forms?
You can do so many nifty things, such as collecting feedback or registering people for events.
5 tips for using email marketing in a down economy.
Email is one of the most budget-friendly ways to make the most of a marketing dollar.
How can I make my email campaign more personalized?
Get tips for connecting with your audience based on who they are - not just what their name is.
A 5-point checklist for every email campaign
Suffering from last-minute sending anxiety? Use these handy guidelines before sending any mailing.
How can I send emails automatically?
Emma’s automatic trigger feature allows you to send emails at just the right time. It's like magic.
How will my campaigns look in Outlook 2007?
With Emma, your newsletter campaigns will still look great. See how the versions stack up.
10 trends for stylish email design this year
Showcase your brand with effective subject lines and experiments (not, you know, with chemicals).